The takeaway from this infographic, "Return on Investment = Life-Time Value – Customer Acquisition Cost" (ROI = LTV – CAC), is, of course, valuable. However, since it's presented in an infographic rather than text it’s value is mute.
If one queries by 'Command' (OSX) 'F' or 'Control' (Windows) 'F' to search the page content, none of the words or acronyms are present nor if one does a view-source in the browser and runs the same query are any present. (The exception is 'ROI' which is included in both the title element and the headline.)
This is also true for the six resources footnoted at the bottom of the infographic:
Brick Marketing Blog // bit.ly/1hJChKL
Occam’s Razor // bit.ly/1qzmEyS
Ahrefs Blog // bit.ly/1nEdU8E
Invesp Blog // bit.ly //1slS3g4
Search Engine Watch // bit.ly/1jWNBHy
Brick Marketing Blog // bit.ly/1gzvhQr
Not only are any possible SEO benefits which might have accrued from value attributed to the anchor text, back links, etc., that the links in the infographic are actually NOT clickable is a usability failure. Even with shortened URLs no one is going to retype the addresses — unless it’s to make a point in the comments on a poor user experience (UX).
In short, I fail to see any purpose in presenting content on a blog which ostensibly seeks to address search engine optimization (SEO) in a format which can’t be crawled and indexed thereby defeating searchability.
raised a number of these points back in 2011: “Why you should build your infographics in HTML5 and CSS3″ http://goo.gl/srTk1
#roi #ltv #cac