Profile

Cover photo
Robert Visser
Works at PageRank-SEO, LLC
Attended Dickinson College
5,390 followers|120,019 views
AboutPostsPhotos+1's

Stream

Robert Visser

Shared publicly  - 
 
+Neil Patel has posted an infographic, How to Calculate the ROI of Your SEO Campaign on +Search Engine Journal  http://goo.gl/iwLcNf .

The takeaway from this infographic, "Return on Investment = Life-Time Value – Customer Acquisition Cost" (ROI = LTV – CAC), is, of course, valuable. However, since it's presented in an infographic rather than text it’s value is mute.

If one queries by 'Command' (OSX) 'F' or 'Control' (Windows) 'F' to search the page content, none of the words or acronyms are present nor if one does a view-source in the browser and runs the same query are any present. (The exception is 'ROI' which is included in both the title element and the headline.)

This is also true for the six resources footnoted at the bottom of the infographic:
Brick Marketing Blog // bit.ly/1hJChKL
Occam’s Razor // bit.ly/1qzmEyS
Ahrefs Blog // bit.ly/1nEdU8E
Invesp Blog // bit.ly //1slS3g4
Search Engine Watch // bit.ly/1jWNBHy
Brick Marketing Blog // bit.ly/1gzvhQr

Not only are any possible SEO benefits which might have accrued from value attributed to the anchor text, back links, etc., that the links in the infographic are actually NOT clickable is a usability failure. Even with shortened URLs no one is going to retype the addresses — unless it’s to make a point in the comments on a poor user experience (UX).

In short, I fail to see any purpose in presenting content on a blog which ostensibly seeks to address search engine optimization (SEO) in a format which can’t be crawled and indexed thereby defeating searchability.

+Paul Rouget raised a number of these points back in 2011: “Why you should build your infographics in HTML5 and CSS3″ http://goo.gl/srTk1

#roi #ltv #cac
[challenge] Build your infographics in HTML5 and CSS3 - Paul Rouget's Blog
6
3
Laura Crest's profile photoDarren Pike's profile photoSergio Cortes's profile photoDeborah Norton's profile photo
5 comments
 
That'd be great, +Robert Visser! Look forward to it - whenever it's done. (Well understand that one). 
Add a comment...

Robert Visser

Discussion  - 
 
+Chris Coyier has raised the question of when it's OK to use target="_blank" in When to use target=”_blank”: http://goo.gl/Y36TgZ .

It's unfortunate that no browser manufacturer to my knowledge has chosen to support the 'target-new' property from the CSS3 Hyperlink Presentation Module, W3C Working Draft 24 February 2004. (Yes, a decade ago.) If browser support had been implemented then there'd have been a CSS solution.

* { target-new: tab ! important } or
a { target-new: tab ! important }

Whether a visitor has the knowledge & piece of mind to right-click a link to enable opening that link in either a new window or tab or whether we as developers force a user's intended behavior through coding is perhaps a larger question.

Preserving user-initiated activity (media in play, completing a form, etc.) should a visitor opt to click-on a link before the activity concludes should always be a goal. However, I'd suggest choosing to implement target="tab" to open a link in a new tab rather than target="_blank" which open a new window.

target="tab" also validates in HTML5 in both Validator.nu Living Validator: http://validator.nu and the World Wide Web Consortium's W3C Markup Validation Service: http://validator.w3.org

Back before broader acceptance of tabbed browsing and right-clicking links, I used to use inline javascript to force links to open in tabs (adapted from a recommendation by +Aaron Boodman): <a onclick="window.tab.open(this.href, 'popupwindow', 'width=, height=, scrollbars, resizable' ); return false; " target="tab" href="http://www.example.com">Example</a>.

Now, for me target="tab" works.
8
1
Nikki R.D. Strømsnes's profile photoMoritz Meyer's profile photo
 
That's kind of silly, IMO. Behaviour shouldn't be controlled in a style sheet. target="_blank" works just fine.

That said, I do see one use case. You could use CSS to check if the href is an external link, or if it points to a PDF, and then set the behaviour ... but I still think it's kind of weird and naughty.
Add a comment...
 
After +Peter Vassiliou posted Safari 6.1 Beta was available for Mountain Lion 10.8.4, I upgraded. Normally, when trying any browser update one expects some of the extensions not to work. Below is a screen shot of Feedly. While all of the nav buttons are visible, regardless of whether one clicks on a settings button or an RSS feed category button no content becomes visible.

I have emailed +feedly Support and opened a Bug on Apple Developer, Bug ID# 14118877.

As far as feature changes I'd like to see…

There is a little bit of a disconnect in the user interface between having History and Bookmarks menubar icons, the Show / Hide sidebar and the Bookmarks | Reading List | Shared Links tabs in the sidebar. Given the toggle on / off function of the Show / Hide sidebar button, I'd like to see toggle on / off functionality added to the History and Bookmarks menubar icons. Or if menubar icons will go away in favor of the sidebar, then add a History tab to the Bookmarks | Reading List | Shared Links tabs in the sidebar.

Favicons are not displayed in the addressbar, or any of the lists: Bookmarks, Reading List, Shared Links, and History. This needs to be fixed.

I will say the "smooth scrolling" is a real improvement.
1
Robert Visser's profile photo
 
Just to verify… This is after you upgraded to Safari 6.1 Beta on Mountain Lion 10.8.4? Have you filed a Bug report w/ Apple Developers?
Add a comment...

Robert Visser

Shared publicly  - 
 
+Nicholas Blexrud has posted a guide, Google Analytics Report Automation using Google Spreadsheets and Scripts: http://goo.gl/hPz4g .
 
Hey y'all - I wrote up a blog post on Google Analytics Report Automation and thought I'd share it with you all. Anybody else doing any automation using Google Spreadsheets and Core API? Cheers!
2
Add a comment...

Robert Visser

Shared publicly  - 
 
+Peep Laja's latest post provides a myriad of examples to illustrate 5 Principles of Persuasive Web Design: http://goo.gl/HYFQP

1. Clarity above all
2. Visual appeal
3. Strong visual hierarchy
4. Conserve attention at all costs
5. One action per screen, when they’re ready

These five principles expand on +Peep Laja's earlier posts on knowing How to Identify Your Online Target Audience and Sell More: http://goo.gl/KMJ59 and Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People: http://goo.gl/1ItYh .

+1
2
Add a comment...
 
+Alistair Croll rocks his presentation, Lean Analytics: Using Data to Build a Better Startup Faster Video: http://goo.gl/AzoZt Lean Analytics it is! +1

In addition Alistair & +Ben Yoskovitz set-up the web site Lean Analytics Book: http://goo.gl/yJUBi as well a page to track the launch by providing a glimpse through Google Analytics of the launch traffic and registrations, Behind the scenes of a book launch | Lean Analytics Book: http://goo.gl/0M6nv .
 
You probably have heard of the #leanstartup , but have you heard of lean analytics?

If you're a #startup , this is a can't miss presentation. Featured speaker is Alistair Croll. Very savvy in the startup space.

Video: Lean Analytics: Using Data to Build a Better Startup Faster
Link: http://www.plixeo.com/startups/using-data-to-build-a-better-startup-faster/
3
Add a comment...
Have him in circles
5,390 people
DinhLam TrieuDinhLam's profile photo
Brendon DeJaynes's profile photo
Craig Smith's profile photo
Josh Braaten's profile photo
Abdullah Khan's profile photo
David Dischler's profile photo
Mark Woodcock's profile photo
Sabine Gazel-Arnaud's profile photo
Victor Christalomegatli's profile photo

Robert Visser

Shared publicly  - 
 
White Ribbon Day: End Violence against Women - UN International Day for the Elimination of Violence against Women by +UN Women http://goo.gl/Stz79E #wrd #whiteribbonday

Today, we celebrate a call for the end of violence against women … May we continue to recognize this tomorrow and each and every day.
The International Day for the Elimination of Violence against Women (25 November) and the ensuing 16 Days of Activism against Gender Violence are commemorated every year around the world to raise awareness and trigger action on this pervasive human rights violation. See our 2013 coverage here.
1
Add a comment...

Robert Visser

Shared publicly  - 
 
Google receives a patent which recognizes value for an author's authority. +Bill Slawski's latest post, Google Patents on Author Signature Values and Authority Scores, http://goo.gl/P6aoJ , outlines an "authority signature value" for the content an author posts.
 
Are these patents a description of what we might see with Author Rank?

They do describe an "authority signature value" influenced by content that you're a creator of, and how pages might be ranked based upon topical authority.

They also answer the question about how authority might be used when there is more than one author.
3
Add a comment...

Robert Visser

Shared publicly  - 
 
+Robin Johnson's posted, 71* Things to (A/B) Test http://goo.gl/lY6D6 . The checklist is conveniently divided into sections. +1

• Calls To Action (CTAs)
• Content
• Copy
• Visual Media
• Funnels
• Site Navigation
• Forms
• Mobile Site
• Advertising
• Social Email
• Personalize It
• Pricing and Shipping
• In the Real World
 
71 things to A/B test on your website. 
4
Add a comment...

Robert Visser

Discussion  - 
 
+Peep Laja's latest post provides a myriad of examples to illustrate 5 Principles of Persuasive Web Design: http://goo.gl/HYFQP

1. Clarity above all
2. Visual appeal
3. Strong visual hierarchy
4. Conserve attention at all costs
5. One action per screen, when they’re ready

These five principles expand on +Peep Laja's earlier posts on knowing How to Identify Your Online Target Audience and Sell More: http://goo.gl/KMJ59 and Jedi Mind Tricks: 17 Lesser Known Ways to Persuade Peoplehttp://goo.gl/1ItYh .

+1

Also shared to +Public.
7
1
Michael Stricker's profile photo
Add a comment...

Robert Visser

Shared publicly  - 
 
Great work by +Adam Singer, +Gerwin Sturm on the oauth2 pub package & by +Chris Buckett on his write-up Sign in with Google - Using the Google OAuth2 pub package for sign-in http://goo.gl/vBzzd . +1
 
Using OAuth2 with the oauth2 pub package for client-side login.  Thanks to +Adam Singer  and +Gerwin Sturm, getting login details on your web app with a Google login is easy.  Read the blog post to find out more.
2
Add a comment...

Robert Visser

Shared publicly  - 
 
+Mark Ballard's latest post, RKG Digital Marketing Report: Q1 2013 Released http://goo.gl/m5eWy provides some interesting data on the click through rates (CTR) for different mobile devices (phones & tablets -- generally decided by OS vs. desktop). However, without additional metrics on conversions, average order value (AOV), as well as actual numbers for the percentages of market segments which are represented in the graphs, I not sure how much of this can really be utilized to form a strategy of engagement, budget allocation, etc.
We released the RKG Digital Marketing Report covering the first quarter of 2013 today.
1
Add a comment...
People
Have him in circles
5,390 people
DinhLam TrieuDinhLam's profile photo
Brendon DeJaynes's profile photo
Craig Smith's profile photo
Josh Braaten's profile photo
Abdullah Khan's profile photo
David Dischler's profile photo
Mark Woodcock's profile photo
Sabine Gazel-Arnaud's profile photo
Victor Christalomegatli's profile photo
Education
  • Dickinson College
    Fine Arts, 1979 - 1983
Contact Information
Work
Phone
646-875-8736
Email
Address
Takoma Park, MD 20912
Story
Tagline
Do you have a successful search matrices? Have you implemented a strategy of engagement?
Introduction
SEO - Search Engine Optimization, UX - User Experience Design & Social Media

Some suggested Circles -- representing genres on which I'm most vocal.
  • CRO - LPO - SEO
    • Conversion Rate Optimization (CRO)
    • Landing Page Optimization (LPO)
    • Search Engine Optimization (SEO)
  • Local Search / SoLoMo (Social, Local, Mobile)
  • Maximum Keyword Effectiveness
  • Front-end Design
    • CSS3
    • HTML5
    • Responsive Web Design (RWD)
    • User Experience (UX)
    • User Interface (specifically UI Design)
    • Usability
  • Google Analytics
  • Web Standards
  • Social Media - Strategy of Engagement
  • Semantic Web
  • Mobile (Android / iOS)
  • Photography
  • Foodie
Should you want to know in which Circle(s) I've placed you, send a direct message (DM) by sharing your inquiry to +Robert Visser.

If you need to contact me beyond sending a DM, email is best: contact@pagerank-seo.com .

Voice is 646.875.8736. Please realize if you're not in my address book, block caller ID, or are calling from an an area that doesn't support caller ID, the call will automatically be routed to Google Voice mail & I'll receive your message as text in my email.


Profession:

PageRank-SEO, LLC: Founder
 
PageRank-SEO is a search engine optimization (SEO) and web site marketing company in metro Washington DC.
 
The primary objective for search engine optimization is to be found. Specifically, to achieve higher placement on organic search engine results pages (SERPs), drive more traffic, increase click through rates (CTRs) and thereby define a successful search matrices.
Work
Occupation
SEO - Search Engine Optimization consultant
Employment
  • PageRank-SEO, LLC
    SEO - Search Engine Optimization consultant, 2006 - present
  • Firehouse Photo Studios, LLC
    Manager, 2004 - 2010
  • PhotoPress Washington
    Owner, 1995 - 2009
  • Robert Visser Photography
    Owner, 1983 - 2010
Basic Information
Gender
Male
Other names
PageRankSEO
Robert Visser's +1's are the things they like, agree with, or want to recommend.
INKredible - Handwriting Note - Android Apps on Google Play
market.android.com

It’s amazing how pen and paper, two inventions dating back to thousands of years ago, have been almost irreplaceable. Until now. Inheriting

SitePoint
plus.google.com

sitepoint.com is THE online resource for web designers and web application developers.

The Case for Cohort Analysis and Multi-Touch Attribution Analysis
blog.kissmetrics.com

In B2B SaaS, there are two techniques that I feel are particularly important but not used widely enough – cohort analysis and multi-touch at

Announcing Schema.org Actions
blog.schema.org

When we launched schema.org almost 3 years ago, our main focus was on providing vocabularies for describing entities --- people, places, mov

Penguin 2.1 Penalty surprises Make Money Online website
www.linkresearchtools.com

In this Google Penguin 2.0 Case study you will learn about a SEO and backlink audit on lifed.com and how the recent Google Penguin 2.0 updat

CSS Properties Index · Jens O. Meiert
meiert.com

A continuously updated list of all CSS properties: Announcement and remarks,; additional HTML elements index. A; B; C; D; E; F; G; H; I; J;

Google I/O
developers.google.com

May 15-17, 2013. Registration opens on March 13, 2013 at 7:00 AM PDT (GMT-7). In the meantime, be sure to set up your Google+ and Google Wal

Android
plus.google.com

A place for Android fans everywhere to meet, share and get the latest on all things Android.

Google Chrome
plus.google.com

Moving the web forward

Speedtest.net Mobile
market.android.com

Speedtest.net Mobile is a native version of the most popular broadband testing tool on the Internet. Use it to measure the network speed of

Learn with Google – Advice and information about online marketing for bu...
www.google.com

Video courses, how-to guides, worksheets, advice and tips from Google about online marketing for businesses. Stay on top of online trends, n

Learn with Google – Advice and information about online marketing for bu...
www.google.com

Video courses, how-to guides, worksheets, advice and tips from Google about online marketing for businesses. Stay on top of online trends, n

Google+ Your Business
plus.google.com

The official page for businesses using Google+ to connect with their customers

Think with Google
plus.google.com

Google’s take on fresh marketing insights and a look at what’s next

Even wine companies use A/B testing: 201% increase in conversions
visualwebsiteoptimizer.com

See how a UK wine company A/B tested a drastically new webpage design to increase leads generated by 201%

Open Bookmark Manager
chrome.google.com

Adds a button to quickly open the Bookmark Manager in a new tab, plus it supports keyboard shortcuts for even faster access.