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Robert Visser
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Do you have a successful search matrices? Have you implemented a strategy of engagement?
Do you have a successful search matrices? Have you implemented a strategy of engagement?

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+Neil Patel has posted an infographic, How to Calculate the ROI of Your SEO Campaign on +Search Engine Journal  http://goo.gl/iwLcNf .

The takeaway from this infographic, "Return on Investment = Life-Time Value – Customer Acquisition Cost" (ROI = LTV – CAC), is, of course, valuable. However, since it's presented in an infographic rather than text it’s value is mute.

If one queries by 'Command' (OSX) 'F' or 'Control' (Windows) 'F' to search the page content, none of the words or acronyms are present nor if one does a view-source in the browser and runs the same query are any present. (The exception is 'ROI' which is included in both the title element and the headline.)

This is also true for the six resources footnoted at the bottom of the infographic:
Brick Marketing Blog // bit.ly/1hJChKL
Occam’s Razor // bit.ly/1qzmEyS
Ahrefs Blog // bit.ly/1nEdU8E
Invesp Blog // bit.ly //1slS3g4
Search Engine Watch // bit.ly/1jWNBHy
Brick Marketing Blog // bit.ly/1gzvhQr

Not only are any possible SEO benefits which might have accrued from value attributed to the anchor text, back links, etc., that the links in the infographic are actually NOT clickable is a usability failure. Even with shortened URLs no one is going to retype the addresses — unless it’s to make a point in the comments on a poor user experience (UX).

In short, I fail to see any purpose in presenting content on a blog which ostensibly seeks to address search engine optimization (SEO) in a format which can’t be crawled and indexed thereby defeating searchability.

+Paul Rouget raised a number of these points back in 2011: “Why you should build your infographics in HTML5 and CSS3″ http://goo.gl/srTk1

#roi #ltv #cac

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+Chris Coyier has raised the question of when it's OK to use target="_blank" in When to use target=”_blank”: http://goo.gl/Y36TgZ .

It's unfortunate that no browser manufacturer to my knowledge has chosen to support the 'target-new' property from the CSS3 Hyperlink Presentation Module, W3C Working Draft 24 February 2004. (Yes, a decade ago.) If browser support had been implemented then there'd have been a CSS solution.

* { target-new: tab ! important } or
a { target-new: tab ! important }

Whether a visitor has the knowledge & piece of mind to right-click a link to enable opening that link in either a new window or tab or whether we as developers force a user's intended behavior through coding is perhaps a larger question.

Preserving user-initiated activity (media in play, completing a form, etc.) should a visitor opt to click-on a link before the activity concludes should always be a goal. However, I'd suggest choosing to implement target="tab" to open a link in a new tab rather than target="_blank" which open a new window.

target="tab" also validates in HTML5 in both Validator.nu Living Validator: http://validator.nu and the World Wide Web Consortium's W3C Markup Validation Service: http://validator.w3.org

Back before broader acceptance of tabbed browsing and right-clicking links, I used to use inline javascript to force links to open in tabs (adapted from a recommendation by +Aaron Boodman): <a onclick="window.tab.open(this.href, 'popupwindow', 'width=, height=, scrollbars, resizable' ); return false; " target="tab" href="http://www.example.com">Example</a>.

Now, for me target="tab" works.

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White Ribbon Day: End Violence against Women - UN International Day for the Elimination of Violence against Women by +UN Women http://goo.gl/Stz79E #wrd #whiteribbonday

Today, we celebrate a call for the end of violence against women … May we continue to recognize this tomorrow and each and every day.

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Google receives a patent which recognizes value for an author's authority. +Bill Slawski's latest post, Google Patents on Author Signature Values and Authority Scores, http://goo.gl/P6aoJ , outlines an "authority signature value" for the content an author posts.
Are these patents a description of what we might see with Author Rank?

They do describe an "authority signature value" influenced by content that you're a creator of, and how pages might be ranked based upon topical authority.

They also answer the question about how authority might be used when there is more than one author.

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After +Peter Vassiliou posted Safari 6.1 Beta was available for Mountain Lion 10.8.4, I upgraded. Normally, when trying any browser update one expects some of the extensions not to work. Below is a screen shot of Feedly. While all of the nav buttons are visible, regardless of whether one clicks on a settings button or an RSS feed category button no content becomes visible.

I have emailed +feedly Support and opened a Bug on Apple Developer, Bug ID# 14118877.

As far as feature changes I'd like to see…

There is a little bit of a disconnect in the user interface between having History and Bookmarks menubar icons, the Show / Hide sidebar and the Bookmarks | Reading List | Shared Links tabs in the sidebar. Given the toggle on / off function of the Show / Hide sidebar button, I'd like to see toggle on / off functionality added to the History and Bookmarks menubar icons. Or if menubar icons will go away in favor of the sidebar, then add a History tab to the Bookmarks | Reading List | Shared Links tabs in the sidebar.

Favicons are not displayed in the addressbar, or any of the lists: Bookmarks, Reading List, Shared Links, and History. This needs to be fixed.

I will say the "smooth scrolling" is a real improvement.
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+Robin Johnson's posted, 71* Things to (A/B) Test http://goo.gl/lY6D6 . The checklist is conveniently divided into sections. +1

• Calls To Action (CTAs)
• Content
• Copy
• Visual Media
• Funnels
• Site Navigation
• Forms
• Mobile Site
• Advertising
• Social Email
• Personalize It
• Pricing and Shipping
• In the Real World

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+Nicholas Blexrud has posted a guide, Google Analytics Report Automation using Google Spreadsheets and Scripts: http://goo.gl/hPz4g .
Hey y'all - I wrote up a blog post on Google Analytics Report Automation and thought I'd share it with you all. Anybody else doing any automation using Google Spreadsheets and Core API? Cheers!

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+Peep Laja's latest post provides a myriad of examples to illustrate 5 Principles of Persuasive Web Design: http://goo.gl/HYFQP

1. Clarity above all
2. Visual appeal
3. Strong visual hierarchy
4. Conserve attention at all costs
5. One action per screen, when they’re ready

These five principles expand on +Peep Laja's earlier posts on knowing How to Identify Your Online Target Audience and Sell More: http://goo.gl/KMJ59 and Jedi Mind Tricks: 17 Lesser Known Ways to Persuade Peoplehttp://goo.gl/1ItYh .

+1

Also shared to +Public.

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+Peep Laja's latest post provides a myriad of examples to illustrate 5 Principles of Persuasive Web Design: http://goo.gl/HYFQP

1. Clarity above all
2. Visual appeal
3. Strong visual hierarchy
4. Conserve attention at all costs
5. One action per screen, when they’re ready

These five principles expand on +Peep Laja's earlier posts on knowing How to Identify Your Online Target Audience and Sell More: http://goo.gl/KMJ59 and Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People: http://goo.gl/1ItYh .

+1

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Great work by +Adam Singer, +Gerwin Sturm on the oauth2 pub package & by +Chris Buckett on his write-up Sign in with Google - Using the Google OAuth2 pub package for sign-in http://goo.gl/vBzzd . +1
Using OAuth2 with the oauth2 pub package for client-side login.  Thanks to +Adam Singer  and +Gerwin Sturm, getting login details on your web app with a Google login is easy.  Read the blog post to find out more.
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