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Robert Ramirez
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SEO Manager at Bruce Clay, Inc., Internet Visibility Specialist, Legal Marketing Consultant, Digital Marketing Junky, Writer, Blogger, Foodie, Father, Husband, Man About Town
SEO Manager at Bruce Clay, Inc., Internet Visibility Specialist, Legal Marketing Consultant, Digital Marketing Junky, Writer, Blogger, Foodie, Father, Husband, Man About Town

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Liberate your data -> How to download all of your landing pages from Search Console via Analytics Edge; And I mean ALL of them. -my latest +Search Engine Land column just went live #seo

If you're working in GSC & frustrated by the 1K url export limit, you MUST read my latest post. I explain how to use Analytics Edge to seamlessly export ALL of your landing pages in one fell swoop to Excel. It's awesome and I use it all the time. :) 

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No, Google doesn't use dwell time or bounce rate :) Google used machine learning to predict drivers of mobile bounce rate #seo 

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The A-Z of Semantic Search

Remember when you learned the alphabet? You memorized the letters in order, and undoubtedly sang a little ditty called “The Alphabet Song”. 

The alphabet isn’t just for kids. It’s also a handy mnemonic device for remembering information. Harking back to my teaching days, I’ve been itching to do a post that utilizes the letters of the alphabet that highlight the various aspects of semantic search to help it stick in our heads a little better.

Some letters had many possibilities.  For others I had to get a bit creative. For those letters with many applications, such as A, C, and E, I limited them to no more than 4. 

In all cases I kept the descriptors brief, as the idea is to give a general overview. Think of them as bullet points. A certain amount of background knowledge is assumed, otherwise you’d be reading till the cows came home. But know that each item could be a post in itself.

Following are the first ten letters to get you started!
 
A is for

Authority  -What you need to be in the eyes of Google and your audience if you hope to get anyone’s attention.

Audience - Building an audience is critical before you can hope to have your content noticed.

Authentic - No faking.  Be genuine. Be yourself. (Or your best version of yourself.  People do have to like you, after all:)

Amerland - +David Amerland , authority and author of Google Semantic Search  , has been the great educator and communicator on this subject.

B is for

Blog - You need a platform for your content that you own and have control over.  WordPress is the most popular choice. 

C is for

Content creation - Google is looking for quality content to determine your authority. This could be text, images, video, etc.

Conversational and Contextual - Google search is more accurately understanding the context of a query that is phrased in conversational language.

Content marketing - This has become the primary focus of SEO efforts.

Consistent, Constant - There is no off button.  Content marketing is a long term, on-going effort.

D is for

Data - As Google keeps acquiring more and more data, and learns more and more about us, semantic search will increase in accuracy.

Desktop search - Is being overtaken by mobile. Sites need to be responsive and ready.

Disruptive - Semantic search, along with social media, are huge disruptors, changing business practices and customer expectations, among a lot of other things… Everybody matters now.

E is for
 
Entities - Google now understands what we call entities; i.e.it knows if the words you type into a search box are a person, place or thing - not just  lines of code. Hence the phrase, “from strings [of code] to things [entities]”

Engagement - Engaging with others on social media is a preliminary first step to building an audience for your content.

Expert - Be an expert or go home. A phrase coined by +Eric Enge 
 (more E's:) If you want to stay in the game, you’ve got to know your stuff.

Etiquette - Learn the rules of the road on G+ and follow accepted practices of courtesy if you want people to respond to you.

F is for

First - As in “there is no first page of Google anymore.”  Semantic search has also brought personalized search, which means everyone has their own version of a first page on Google.

Farmer - More advice from +Eric Enge  to be like a 'farmer'. Farmers have to always keep the big picture in mind and think long term.  So do you.

G is for

Google and Google+ , natch.  Google has the lion’s share of the search market. Although all of the major search engines are using semantic technology. Google is leading the charge.

Google+ was created by Google as a social layer sitting atop their giant search engine.  Google can access and understand the social signals coming from G+ better than any place else.  This may change at some point in the future, but it’s an advantage for now.

H is for

Hummingbird - Google’s latest algorithm which moves semantic search up a notch with improvement in such areas as conversational search and the Knowledge Graph.

Hangouts - This Google technology for live video chat and conferencing is revolutionizing communications. (More disruption.)  Hangouts On Air can be broadcast live to an unlimited number of people and then automatically saved to YouTube. Hangouts, both private and public, are being used creatively in a variety of ways. They can fast-track relationship-building.

Holistic - SEO is now a holistic practice with the integration of on-site fundamentals and optimization, links that add value for the user, social media, and content marketing - interwoven with relationships based on trust, authenticity, and transparency.
 
Human -  Forget B2B and B2C. It’s H2H now.  Human to human.  The web consists of real people, not just a collection of websites.

I is for

Identity - Identity is needed for trust. Businesses need to know who they are, why they’re in business, and what they're about. People (and Google) have to understand who you are before they will trust you.

Influencers - Connecting with influencers can play a big role in your trajectory on social media.  Careful though.  You have to provide genuine value before you’ll get noticed.

Incognito - If you perform a search without being logged into your Google account, it is called an incognito search.  It’s not that Google no longer knows anything about you, but it has access to less data, and search results will be affected.  Depending on your perspective and what you want to achieve, this could be viewed as preferable or not.

J is for

Jig - This is the dance that small businesses should be doing because of the opportunities afforded by semantic search. More on this in “O”.

Journey - Patient focus pays off - eventually.  Building relationships, building a following, building an audience.  It all takes time.  It's a journey. Enjoy the ride!

To see the rest of the alphabet, here's the full post.  (Aren't you the tiniest bit curious to see what I came up with for X,Y, and Z?) 

http://goo.gl/BZ34nw       

I hope you enjoyed this 5,000 foot view of the key ideas that have come about due to semantic search. What letters surprised you?  What would you have added or taken out?
                  
To dive deeper:

+David Amerland 's  Google Semantic Search , http://goo.gl/IjpQrJ, is the book that all business owners should keep by their bedsides.

+Eric Enge  has written frequently and authoritatively on SEO, semantic search, and Hummingbird.  Two of his recent contributions… "Why Google’s New Hummingbird Is Good News for Serious Content Creators" ; http://goo.gl/tvnhAn,  
"Is Link Building Dead?", http://goo.gl/D00HhF

+Gina Fiedel  has a unique understanding of holistic SEO: "SEO Essentials for the Proactive Small Business Owner", http://goo.gl/1YyY7e

+todd l lebeauc  has created an amazing Flipboard which showcases David Amerland’s work: "Understanding Semantic Search and Marketing: A digest of thoughts by David Amerland", http://goo.gl/ir54oi

+martin shervington  skillfully weaves Google Plus with content marketing:  "What is Content Marketing? And how to use Google+ to do it brilliantly!", http://goo.gl/27gGjn

+Social Media Today , Hangout On Air, a brilliant discussion with host +David Amerland  and guests +Eric Enge and +Rebekah Radice , "Making Disruption Work for You", http://goo.gl/8j6o4l

photo credit: geralt/pixabay

posted by +Marilyn Moore for +RightStart Websites 

#semanticsearch   #semanticweb   #seo   #digitalmarketing  
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tl;dr: be awesome for your users & clients, when they visit with their mobile phone in hand.

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+Google Webmasters Structured Data Testing Tool gets new design, moves to new address #structureddata #semanticweb   #SEO . Wonder why they double index it ;) Perhaps they forgot to tag it semantically :0 (which they did, not a bit of structured data on the page, actually not even a rel=canonical) +John Mueller BTW, isn't the color a bit Bingish?
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New Title & Description Lengths for Google SEO in Search Results AKA Longer Titles Yay!

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schema.org v3.0 Released

Full release details at the call-out link, but some highlights.

New extension: http://meta.schema.org

Terms "primarily designed to support the implementation of the Schema.org vocabulary itself."

New extension: http://pending.schema.org

A "staging area for work-in-progress terms which have yet to be accepted into the core vocabulary."

New extension: http://health-lifesci.schema.org

A "new home for our existing Medical and healthcare related terms."

*New document, "How we work": http://schema.org/docs/howwework.html*

A "document providing an overview of the project's approach to schema development, collaboration, versioning and change review." A treasure trove for those interested in, or have a vested interest in, the development of the vocabulary.

*New property: http://schema.org/disambiguatingDescription*

A sub property of description, "used to disambiguate from other, similar items."

audience, brand, logo, isRelatedTo, isSimilarTo

These previously Product-specific specific properties can now also be applied to Service.

*New class: http://schema.org/DigitalDocument*

"An electronic file or document", with sub-types NoteDigitalDocument,
PresentationDigitalDocument, SpreadsheetDigitalDocument, TextDigitalDocument.

*New type: http://schema.org/ComputerLanguage*

With modifications to http://schema.org/Language to stress it that it refers to natural languages, and with support for standard BCP 47 language codes via the alternateName property (for SEOs, this brings the functionality of language types and properties close to that provided by hreflang).

*New enumeration: http://schema.org/Monday*

And (surprise!) the rest of the days of the week as well, replacing the purl.org/goodrelations URIs on which these are based - thanks +Alexandre Bertails! Also, http://schema.org/specialOpeningHoursSpecification has been added, which allows webmasters to override general opening hours

Not seeing the current version? I am, but +Dan Brickley notes ""there seem to be some further issues with old versions of pages being cached. It was looking like this had resolved itself but I see
now that this isn't the case. At least the homepage and /docs/schemas.html seem to be intermittently showing old versions of those pages. You can force a fresher version by appending '/' to thedomain name e.g. http://schema.org////docs/schemas.html but obviously this needs attention""

#schemaorg  

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A second mobile-friendly #SEO ranking boost is coming, says Google. Will there be degrees of mobile friendliness? Do AMP pages get a boost? +Robert Ramirez explains what you need to know.

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Bing releases preview of its new search API

I thought this was an interesting tidbit for members of this Community:

The new APIs are REST APIs that follow the latest structured data standards (Schema.org, JSON-LD), making them easy to implement, with the same reliability and support that has made Bing a trusted search service for many industry leaders.

#bing #structureddata #apis
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