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Robert Ramirez
Works at Bruce Clay, Inc.
Attended UCLA
Lives in South Pasadena, CA
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Robert Ramirez

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This article is really great. Lots of actionable insights. #seo
 
Myself +David Harry +Bill Slawski and Hamlet Batista contributed to this post on Ecommerce SEO. I hope it helps along the way.
Four SEO experts talk about the most common SEO issues eCommerce websites face
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WHAT?! Native advertising allowing advertisers to buy SEO?

+aimClear has exposed a "loophole" in Google's organic algorithm — a case where advertiser-created content can be indexed for Google News and Web organic search along with a publisher's editorial content.

The case involves +Mashable and its BrandSpeak program, which enables a brand to pay $20K to have an article published on the Mashable platform. Though links to the brand's website are nofollowed, the article itself can rank organically both in Google News and web search results.

With this violation of Google's intent, the FTC's guidelines, and the basic principles of #SEO exposed, it can't be long before Google corrects the ability for an advertorial to take up space in the search results that belongs to true organic listings.

A fascinating read by +Marty Weintraub - 
http://www.aimclearblog.com/2016/02/03/seo-for-sale-exposing-google-loopholes-in-light-of-ftc-native-ad-guidelines/
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+Rajesh Saharan Right. Long-tail suggestions used to display ... now, not so much. :(
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Welcome to the team +Duane Forrester! Everyone here at +Bruce Clay, Inc.  is over the moon excited about you joining us! Great things are coming! #seo  
 
Search Expert Duane Forrester Joins Bruce Clay, Inc. as VP of Organic Search Operations to Take the Road Less Traveled 

Where does the former lead SEO at Microsoft/MSN and leader in the development of Bing Webmaster Tools go after an eight-year tenure at Microsoft? If the corporate world is a freeway, Duane Forrester heads for the exit, takes the road less traveled, and joins Bruce Clay, Inc. in a newly created position as Vice President, Organic Search Operations.

http://bit.ly/1H7yytf
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+Rajesh Saharan Thank you! 
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A look at the patent behind Google's New RankBrain Algorithm

The substitution rules they follow in re-writing queries are reminiscent of those for Hummingbird, but they function differently - there are some examples from the patent in how those work.
Google's new Rankbrain Algorithm helps return search results by re-writing queries with terms that tend to be good substitutes in context.
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Log into those Google My Business accounts or risk having them deleted! 
 
Staying on top of your online presence can mean the difference between business as usual and new customers at your door. In fact, a recent study showed that consumers are nearly twice as likely to find a business reputable if it has more information on Google, such as opening hours and photos. But when companies don’t keep their online information up to date, it can create an unpleasant experience for people searching the web for information -- like if a customer arrives at a local business only to find that the address or operating hours have changed. 

We’re always trying to make it easier for customers to connect with businesses on Google. That’s why if you’re a business owner and you haven’t logged into your Google My Business account in over a year, you may receive an email from us soon asking you to sign in and confirm your business information. Just follow the steps in the email by simply logging into your Google My Business dashboard, then checking to make sure your information is up to date and submitting any changes if necessary. If your account remains inactive after receiving a notice from us, then it could run the risk of being de-verified, or in rare cases, removed from Google Maps. 

We recommend that all Google My Business users check on your business information by logging into your account at least once every six months -- doing this only takes a few seconds. It ensures that we’ve got the right information, and that customers can continue connecting with your business on Google Search and Maps. To get going, visit www.google.com/business. 
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I am Bruce Clay. AMA.

Tomorrow,  +Bruce Clay the man is answering questions on Reddit /r/bigseo. Some questions have already been posted regarding site architecture techniques, voice search and algorithm updates. To ask Bruce anything, drop comments on this thread > http://bit.ly/1Jkx7oB < or check back tomorrow starting at 10 am PT. 
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Robert Ramirez

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Good stuff from +John Mueller. I had always submitted old and new versions of xml sitemaps, but I had neglected to include /update the modified date. Makes perfect sense. #seo
 
Planning on moving to HTTPS? Here are 13 FAQs! What's missing? Let me know in the comments and I'll expand this over time, perhaps it's even worth a blog post or help center article. Note that these are specific to moving an existing site from HTTP to HTTPS on the same hostname. Also remember to check out our help center at https://support.google.com/webmasters/answer/6073543

# Do I need to set something in Search Console? No, just add the HTTPS site there. The change-of-address setting doesn't apply for HTTP -> HTTPS moves.

# How can we do an A/B test? Don't cloak to Googlebot specifically, use 302 redirects + rel=canonical to HTTP if you want to test HTTPS but not have it indexed. Don't block via robots.txt . More about A/B testing at https://googlewebmastercentral.blogspot.ch/2012/08/website-testing-google-search.html (302 redirects aren't cached.)

# Will the rel=canonical guarantee that the HTTP URL is indexed? No, but it's a very strong signal when picking the indexed URL.

# What's the next step after testing? Follow our site-move documentation ( https://support.google.com/webmasters/answer/6033049 ). Use 301 redirects from HTTP to HTTPS, confirm the new version by adding a rel=canonical on the HTTPS page, pointing to itself, and submit sitemaps including both HTTP & HTTPS URLs with new change-dates (in the long run, just keep the HTTPS sitemap).

# What about the robots.txt file? The HTTPS site uses the HTTPS robots.txt file. Check that it's reachable or serves a 404 result code, and check that your HTTP URLs aren't blocked by the HTTP robots.txt file.

# Is it OK to have just some pages on HTTPS? Yes, no problem! Start with a part, test it, add more.

# Should I move everything together, or is it fine to do sections? Moving in sections is fine.

# Will I see a drop in search? Fluctuations can happen with any bigger site change. We can't make any guarantees, but our systems are usually good with HTTP -> HTTPS moves.

# Which certificate do I need? For Google Search, any modern certificate that's accepted by modern browsers is acceptable.

# Do I lose "link juice" from the redirects? No, for 301 or 302 redirects from HTTP to HTTPS no PageRank is lost.

# Will we see search keywords in Google Analytics when we're on HTTPS? This won't change with HTTPS, you can see the search queries in Search Console.

# How can I test how many pages were indexed? Verify HTTP / HTTPS separately in Search Console, use Index Status for a broad look, or the sitemaps indexed counts for sitemap URLs.

# How long will a move from HTTP to HTTPS take? There are no fixed crawl frequencies, it depends on the size of your site, and the speed of crawling that's possible. The move takes place on a per-URL basis.


Hope this helps clarify some of the open questions! Let me know if there's anything missing.

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I wish Google would stop doing things like this. I have a very specific set of urls I would like indexed, I would prefer if Google didn't try to generate variations I never link to out of the blue. I foresee issues here for #webmasters and #seo.
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If you don't want your HTTPS pages to be indexed you can just use a noindex. Butbif we can crawl them and if the TLS certificate is valid, we will index them and treat them as canonical pages. 
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My latest #seo  article on the +Bruce Clay, Inc. blog discusses the upcoming #Penguin update and how it may end linkspam for good. 
 
Is Google about to Kill Its Penguin? Is the End of Link Spam Upon Us?

With machine learning and semantic analysis at its peak, +Robert Ramirez hypothesizes that the coming Penguin iteration will wipe out link spam for good.

Google can leverage their semantic understanding of the web to not only identify the relationships between keywords, topics and themes, but also the relationships between the websites that discuss them. Taken a step further, is it possible that Google could identify whether a link should pass equity (link juice) to its target based on topic relevance and authority?

By changing their algorithm to no longer penalize nor reward inorganic linking, Google can, in one fell swoop, solve their link problem once and for all. The motivation for spammy link building would be removed because it simply would not work any longer. Negative SEO based on building spammy backlinks to competitors would no longer work if inorganic links cease to pass negative trust signals.

Read the full story on the blog: http://www.bruceclay.com/blog/is-google-about-to-kill-penguin/
How RankBrain, Hummingbird and Knowledge Graph can solve Google's link spam problem once and for all.
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Just Published: Liveblogs of 25 (!) SMX East sessions
— Now YOU can read the conference goodness you missed!

The +Search Marketing Expo (SMX) conference this week in New York City is a wrap! Many search industry speakers shared their expertise in 3 days of info-packed sessions. 

Our conference team was there, including +Kristi Kellogg and +Virginia Nussey, whose flying fingers captured many of these sessions in liveblogs. Now you can read what you missed from 25 different sessions at  #SMX  East. Below are links organized by category:

SEO Liveblogs
  •  Eye Tracking Update (http://bit.ly/1GOkRuk)
  •  Content Creation, Keyword Research & Audience Engagement (http://bit.ly/1jva8yY)
  •  SEO for Ecommerce (http://bit.ly/1jvRery)
  •  Google Now, Microsoft Cortana & Predictive Search (http://bit.ly/1KR4xMr)
  •  Content, Branding and Problem Solving (http://bit.ly/1O6w9AR)
  •  Direct Answers: How Should SEOs React? (http://bit.ly/1MGQWIb)
  •  Being Found on YouTube (http://bit.ly/1j5Mqta)
  •  Essential Steps for Performing an Effective SEO Audit (http://bit.ly/1OddG5D)
  •  How Apple Is Changing Up Search (http://bit.ly/1iS0aHl)
  •  Link Auditing & Best Practices for Acquiring Links (http://bit.ly/1WCneIQ)
  •  Meet the Search Engines (http://bit.ly/1ObpfKD)
  •  Ask the SEOs (http://bit.ly/1OMSenZ)

SEM/PPC Liveblogs
  •  Google Keynote Announces AdWords Changes (http://bit.ly/1Wyw2iM)
  •  Winning at Mobile PPC Advertising (http://bit.ly/1Vthl3u)
  •  Getting Ad Images Right: Fresh Tips for Non-Designers (http://bit.ly/1OMRxek)

Search Issues Liveblogs
  •  Sherlock Goes Local: How We Solved 3 Local Ranking Mysteries (http://bit.ly/1MOPUd1)
  •  Local Search AMA: Roundtable Q&A (http://bit.ly/1LYHqBt)
  •  Optimizing Pinterest for Maximum Engagement (http://bit.ly/1FLzSBf)
  •  Perfect Starts: Content Audits (http://bit.ly/1PTtZSL)
  •  Getting Mobile Friendly to Survive the Next Mobilegeddon (http://bit.ly/1L2mgxc)
  •  Beyond the Web: Why App Deep Linking Is the Next Big Thing (http://bit.ly/1FNfZcG)
  •  The Most Valuable Analytics Reports All SEOs Should Be Running (http://bit.ly/1VvpBuu)

Search Marketing Boot Camp Liveblogs
  •  Empowering a Large Organization by Creating a Search Culture (http://bit.ly/1MOVkF2)
  •  Search & Social Media: Better Together (http://bit.ly/1Rl8fA3)

All Interest
  •  Evening Forum with Danny Sullivan (http://bit.ly/1FCceXY)

You can also refer to our conference liveblog schedule here: http://bit.ly/SMXandPubcon

NEXT WEEK: PUBCON!

#SEO   #PPC   #SEM   #Liveblog  
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Answers are in!
What has +Bruce Clay seen in two decades of #SEO ? Everything. Reddit AMA with the godfather of SEO is still going on, which means there's still time to ask him anything.
An offer you can't refuse. http://bit.ly/1K334Fx
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Education
  • UCLA
    1992 - 1997
  • Loyola High School
    1988 - 1992
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Tagline
SEO Manager at Bruce Clay, Inc., Internet Visibility Specialist, Legal Marketing Consultant, Digital Marketing Junky, Writer, Blogger, Foodie, Father, Husband, Man About Town
Introduction
I am the SEO Manager at Bruce Clay, Inc. and an SEO Analyst in my own right. I enjoy helping businesses increase their online revenue through search engine optimization. I specialize in legal internet marketing and enjoy helping businesses succeed in getting their piece of the online revenue pie.
Work
Occupation
SEO, Internet Marketing Strategist, Legal Marketing Expert, Online Visibility Consultant
Skills
SEO, SEM, PPC, Online Marketing, Website Design, Website Developer
Employment
  • Bruce Clay, Inc.
    SEO Manager, 2015 - present
  • Bruce Clay, Inc.
    SEO Analyst, 2013 - 2015
  • Local ReZults
    CTO, 2011 - 2013
  • Banafsheh, Danesh & Javid, P.C.
    Director of Online Marketing (In-House), 2012 - 2013
  • Sipe & Associates
    SEO Analyst, 2007 - 2010
  • Increase Visibility
    Chief SEO Analyst, 2010 - 2011
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
South Pasadena, CA
Previously
Eagle Rock, CA - San Francisco - Oakland
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