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Robert Peters
Works at Fresh Eyes Consultancy Limited
Lives in Telford, UK
223 followers|26,026 views
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Robert Peters

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Remembered to grab these before I left for the office - time for a coffee :-)
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Robert Peters

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"Tomorrow and getting the word out is not your priority. Doing great work today is."

Great post, quick read from +Bernadette Jiwa 
We imagine everything magically falling into place in some distant tomorrow when the world finally gets to know about us.
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The truth about being an entrepreneur is scary but as +Bernadette Jiwa says in this post "going to where the pack fears going is where the opportunity lies."
The truth scares people, but it turns out that the truth is at the heart of every opportunity that is realised.
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Nice visual guide to how brand colours are perceived and what they might say about your brand - with lots of examples.
 
Colors say more about your brand than you think: These are the emotions they correspond to: http://buff.ly/18gu4MX
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Excellent slideshare from +Gary Vaynerchuk - marketing today and in 2014 is about being a storyteller and having a two way conversation, it's not how it was in 2004.

Take a look, very worthwhile.
 
99% of people still market like it's 2004. How to tell stories the right way in 2014, via Gary Vaynerchuk: http://slidesha.re/1bm24dv
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually
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Yeah, he's got a very easy to read style.

They're great, you're doing a fine job with them - I think video is one of those things that doing it is the best way to improve, and it's a great way to get the message over.

Yes, that would be great - shout when it's good for you :-)

You too, have a good day! :-)
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Robert Peters

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Useful post from +Nina Amir on using a journal to build ideas and content for writing a book.
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What story does your pricing tell and does that story help or hinder your business? Good thoughts in this post from +Bernadette Jiwa
Price, like design, location or quality is part of your brand story. It pays to understand what story the people you serve want to believe.
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+Bernadette Jiwa gives a nice example of the difference between hoping the right customers show up and having a strategy to attract them.
Understanding the truth about your customers is a better strategy than hope.
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Robert Peters

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Just published a new mobile responsive website for Young Britain - great project helping people who are 18 to 30 to start their own business. http://www.youngbritain.com/
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Youngest daughter has lost 3 teeth in a fortnight - tooth fairy is contemplating filing for bankruptcy protection!
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If only it would fit under the coffee machine . . . :-)
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+Bernadette Jiwa explains that "Marketing is giving people something to talk about".
We still think that marketing is how we talk to people about ourselves. What if there was a better way?
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Have him in circles
223 people
simon whitehouse's profile photo
Ken Thom's profile photo
Damon Mak's profile photo
Simon Clayton's profile photo
Ramiro Quintana's profile photo
Goran Maric's profile photo
Henneke Duistermaat's profile photo
Paul Ray's profile photo
VAVelocity's profile photo
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Small Business Advisor, Coach & Consultant
Employment
  • Fresh Eyes Consultancy Limited
    Director, 2011 - present
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Small Business Marketing Consultant focused on SEO and WordPress
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Telford, UK
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