Profile

Cover photo
Robert Michael Murray
Works at Startup
Lives in Washington, DC
564 followers|18,496 views
AboutPostsPhotos

Stream

Robert Michael Murray

Shared publicly  - 
 
... cool!
1
Add a comment...
Have him in circles
564 people
Chantell Teufel's profile photo
Giada Butturi's profile photo
Darryl MacDonald's profile photo
Jim Malmberg's profile photo
Gina Geary's profile photo
oussama les amondie's profile photo
Wan Sheldon's profile photo
Thatcher Photography, LLC's profile photo
Johnny Dobbins's profile photo

Robert Michael Murray

Shared publicly  - 
 
... this is pretty cool. Love how imagination opens up and frees the way we think. We need to teach this more.
3
Add a comment...
People
Have him in circles
564 people
Chantell Teufel's profile photo
Giada Butturi's profile photo
Darryl MacDonald's profile photo
Jim Malmberg's profile photo
Gina Geary's profile photo
oussama les amondie's profile photo
Wan Sheldon's profile photo
Thatcher Photography, LLC's profile photo
Johnny Dobbins's profile photo
Work
Occupation
Vice President Social Media
Employment
  • Startup
    Founder, present
  • National Geographic
    Vice President Social Media, 2009 - 2014
Basic Information
Gender
Male
Story
Tagline
Startup founder. Formerly @NatGeo @Georgetown @DemConvention. Exploring the intersections of culture, technology and human rights. Dare to follow.
Introduction
Robert Michael Murray formerly was vice president, social media, for the National Geographic Society in Washington, D.C. As one of the first social media executives for a global media company, he was responsible for harnessing social technologies across the Society's various media platforms and non-profit efforts. And built a global social footprint of more than 75 million fans, which was ranked as the 3rd most popular brand on social media in 2013 (source: Starcount).

For nearly two decades Murray has been a senior strategist focused on communications, emerging technologies and live-event production in the commercial, nonprofit, political and higher education sectors. His work has garnered national and international media coverage; outlets include BBC, CNN, C-SPAN, The Washington Post, The New York Times and others.

In April 2011 Folio Magazine named Murray to its 2011 Folio 40 list along with Arianna Huffington, Mashable’s Pete Cashmore, Apple, The New York Times and others. The list recognizes the “most distinguished magazine and media professionals from every corner of our industry.” In recognizing Murray, Folio wrote: “In 19 months Robert Michael Murray has turned National Geographic [NG] into a social media powerhouse, a behemoth to be envied by publications around the world. In that short time Murray brought millions of fans to NG’s Facebook page, without ads or paid acquisition, while transforming the brand every step of the way.” National Geographic’s social media footprint now has 10 million fans and followers from around the globe.

In addition to his position at National Geographic, Murray is an adjunct professor in public relations and corporate communications at Georgetown University, where he teaches courses on digital storytelling and social media. He lectures on topics ranging from: pervasive to persuasive technologies; the power and limitations of media; digital and transmedia storytelling; and the varied ways in which social/emerging technologies intersect with culture, society and human rights. Murray also serves as senior associate with Georgetown University’s Institute for Law, Science and Global Security

Before joining National Geographic in August 2009, Murray was director of digital media communications and strategy at Georgetown University, responsible for institutional uses of digital media and emerging technologies for internal and external communications.

Prior to joining Georgetown, he served in a number of communications and technology positions, including as webmaster for the Democratic National Convention in Los Angeles in 2000.

Specialties:

• Emerging technologies, social media, Web 2.0
• Digital storytelling (e.g., audio, video, text, interactives, etc.)
• Information architecture, ux design, experience engineering
• Live event management, production, webstreaming
• Media relations, crisis communications, protocol and events
• Brand strategy, global positioning, interactive brand extension
• Ethnographic research, requirements gathering, usability testing
• Marketing, search engine optimization, analytics
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Washington, DC