This is pretty basic, but I see a lot of authors make this mistake. I know not everyone is a webmaster, but it is essential to link your books to retailers. Here's a little on why you should, and how you can do it.
I utilize numerous advertising venues, and, no, I won't name them. I get anywhere from 1x to 3x in ROI, but mostly because I watch the stats very closely, changing the ads and/or the target demographics as soon as the numbers start dropping. I shut down whatever ceases effectiveness. I find that, often, advertising using a scene snip or a pertinent snip of insider knowledge can spur buyer click-throughs. I will offer that tracking is crucial, and my Linux machine is best for live-time monitoring, not my Windows machines.
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