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Robert Kingston
Works at Mint Metrics
Attended Queensland University of Technology
Lives in St Kilda, Vic, Australia
845 followers|295,040 views
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Robert Kingston

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Testing Statistical Significance On Google Analytics Data
/via +Online Behavior  #analytics   #statistics  

"This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google Analytics data are statistically significant or just pure chance; in other words, it separates signal from noise.

I will focus here on how to use GA Effect and interpret the results, but if you are interested in building your own online statistics dashboard using R, take a look at my previous post, where I explain how this application was built."
This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google Analytics data are statistically significant or just pure chance; in other words, it separates signal from noise. In this article you will learn how to use GA Effect and interpret the results.
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amazing, cheers Rob
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There is no fold.
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For when you absolutely need to use a captcha...
 
Worth testing for clients which insist on using captchas..

+Robert Kingston+David Lee​
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better story line and acting...
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So I went and saw the new Godzilla movie today. Seeing giant radioactive monsters destroying cities was completely believable right up until an hour or so in when a character used Bing to search for something.
C'mon! Like that is ever gonna REALLY happen. Pfft...
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Godzilla, proudly sponsored by MS
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If you must have a carousel, this is how you should implement it...
 
Why users aren’t clicking your home page carousel: http://bit.ly/1pME5LZ - if you can avoid it, skip the carousel.. but if you absolutely must have one, this is solid advice. 
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Robert Kingston

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Always another perspective...

+Catrine Weckström
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Time to roll up our sleeves! Nothing like a good old Google API to get our hands dirty with...
 
Today the +Google Analytics team are happy to introduce improvements to Google Tag Manager that will make both marketing and IT teams happy
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One of the best xkcd comics and our favorite!

http://xkcd.com/612/
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Just gave a brief, top level introduction to Snowplow Analytics to the great crowd at Web Analytics Wednesday in Melbourne. #wawmelb

Who else is using Snowplow Analytics alongside GA?
An introduction to Snowplow Analytics and the problems it solves for analysts - presented to Web Analytics Wednesday Melbourne. 15th May 2014
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Thanks for being there, and thanks for sharing the deck Rob!
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People
In his circles
409 people
Have him in circles
845 people
‫محمد السعيدي‬‎'s profile photo
S arifin's profile photo
Ma Reh's profile photo
‫عبدالله الفارسي‬‎'s profile photo
‫احمد خالد شلباية‬‎'s profile photo
igal elyassi's profile photo
Jason Nelson's profile photo
Rd Jerry's profile photo
Marty Don Ramonal's profile photo
Education
  • Queensland University of Technology
    Business (Marketing with IMC Specialisation), 2005 - 2012
  • Brisbane Grammar School
    2000 - 2004
  • Albany Hills State School
Basic Information
Gender
Male
Work
Occupation
Web analytics / optimisation specialist
Employment
  • Mint Metrics
    Director, 2014 - present
  • Optimisation Beacon
    Owner, 2013 - present
  • Experian Hitwise
    Senior Analyst, 2009 - 2013
  • Blog Mastermind
    2006 - 2008
  • New Business Media
    2008 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
St Kilda, Vic, Australia
Previously
Eatons Hill, Qld, Australia - Stafford, Qld, Australia
Robert Kingston's +1's are the things they like, agree with, or want to recommend.
Making tag management more accessible and powerful - Analytics Blog
analytics.blogspot.com

Many large enterprises use Google Tag Manager to streamline and simplify website and mobile app tagging. It helps marketers control the end-

CommBank
market.android.com

Bank even more easily, anywhere, anytime, with the CommBank app. The fresh new design with handy shortcuts makes doing your everyday banking

RescueTime - Time Tracking
market.android.com

- Accurate automatic time tracking of your mobile apps - Report your voice call time - Know where your web site time is spent - Productivity

A Guide to Measuring Split Tests in Google Analytics & Other Tools |...
www.optimisationbeacon.com

Dear readers – Long time, no see. For those of you who don’t know, I have recently become a freelance analytics and optimisation consultant.

KAYAK Flug- und Hotelsuche
market.android.com

Nutzen Sie KAYAK, die weltweit führende Reisesuchmaschine, bequem auf Ihrem Android-Gerät.- Flug-, Hotel- und Mietwagensuche - Flug-Status i

Snowplow - Google Groups
groups.google.com

Joining events and sessions backwards on identified users, Joao Correia, 23:30. The three eras of business data processing, Alex Dean, 13:21

Fing - Network Tools
market.android.com

Born from the ashes of Look@LAN Network Monitor, Fing is the ultimate toolkit for network management: * network discovery * service scan (TC

Weather Australia
market.android.com

Get weather on your phone sourced from Australia's national weather agency the Bureau of Meteorology (BOM)! Providing forecasts, current obs

Egg Timer Free
market.android.com

You dislike to start your day with a boiled egg that does not fit your desires? Then the Egg Timer application is the perfect solution for y

There’s a Dead Frog in Your Salad, Courtesy of Pret a Manger - PRNewser
www.mediabistro.com

There’s a Dead Frog in Your Salad, Courtesy of Pret a Manger

TripIt Travel Organizer – Free
market.android.com

Organize your travel plans in one place with TripIt® from Concur. Simply forward your travel confirmation emails to plans@tripit.com and Tri

SwiftKey Keyboard
market.android.com

Celebrating the winter holidays with Google Play!SWIFTKEY - THE MIND-READING KEYBOARD No.1 best-selling app in 58 Google Play countries, ove

WhatsApp Messenger
market.android.com

¡Descarga WhatsApp y olvídate de los SMS! WhatsApp Messenger es un mensajero multiplataforma disponible en Android y en todos otros teléfono

Google Search
market.android.com

Google Search app for Android: The fastest, easiest way to find what you need on the web and on your device.* Quickly search the web and you

Hangouts (replaces Talk)
market.android.com

Hangouts brings one-on-one and group conversations to life with photos, emoji, and video calls for free. Connect with friends across compute

Chrome Beta
market.android.com

Welcome to Chrome Beta for Android!- Preview the latest features: Try out the newest features. (Sometimes these may be a little rough around

VLC for Android Beta
market.android.com

VLC media player is a free and open source cross-platform multimedia player that plays most multimedia files as well as discs, devices, and

DS download
market.android.com

*You must own a Synology NAS to run this app* DS download allows you to access Download Station remotely from your Android device: you can v

5 ways to supercharge split testing with analytics
www.slideshare.net

5 Ways to Supercharge Split Testing With Analytics Presented by Rob Kingston

Free Korean Vocab Flashcards
market.android.com

Korean Vocab Flashcard helps you to memorize Korean words easily."Free Korean Vocab Flashcards" includes... - 500 Basic Korean Verbs - Basic

My favourite coffee roasters... If only more places stocked their coffee...
Public - 4 months ago
reviewed 4 months ago
Public - 3 years ago
reviewed 3 years ago
Wasn't cheap, but it was definitely value for money. The service was very personal and we had a great view of the river while we ate. I'm afraid to go back as it may tarnish the memory of a perfect night.
Public - 3 years ago
reviewed 3 years ago
Waste of money & time. Food was OK the first time (especially the garlic prawn) but it was way over priced. I figured I'd try it again, thinking I must have been wrong. Last night the service was awful. The wait for a table was 45 minutes so they took our name and number down but never called. The waitress said she was going to call but when we walked back in about 1 hour later we had to ask for yet another table. Once we got a table it took 20 minutes to get service and find out that nothing we wanted was on the menu. Waste of time and still over priced...
• • •
Public - 4 years ago
reviewed 4 years ago
8 reviews
Map
Map
Map
Pizza was 10mins late, slightly overcooked and slightly lacking in topping but overall, a decent pizza and great taste
Public - 5 years ago
reviewed 5 years ago