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Robert K. Elder
Works at Crain Communications
Lives in Chicago
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Robert K. Elder

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Sprinkles Cupcakes CEO Julie Felss Masino talked to me about getting laid off, and how that changed her behavior when she was on the other side of the table, for our "If I Knew Then..." column. 
The Mistake: At 25, I worked at J.Crew and as an assistant merchandiser. I had gotten a great review so I thought everything was going well. But one morning I got called into a conference room with two people I didn’t know, two from HR. They said, "We're laying you off. Here's your severance package." I was absolutely shocked. I wasn’t the only one … there were about 60 other people. I had only been there about seven months, and even though I was...
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Here, Warby Parker & Harry's co-founder Jeffrey Raider talks to me about the mistakes he made while running his first startup in Crain's "If I Knew Then..." column.

http://www.crains.com/if-i-knew-then/jeffrey-raider/harrys

The Mistake: At the beginning of Warby Parker, we launched the brand and were completely overwhelmed with demand. There were four of us founders, and one of our classmates' wives worked with us to answer phones for 10 hours a week while we were in class. We had more customer experience calls than we imagined. Instead of trying to get help, I took it on myself to answer every call. I was still in business school and found myself on spring break in...
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So proud to announce some big news...
Crain Communications Inc. launches a series of personalized, digital business publications across the country as part of a plan to expand the Crain brand nationwide as it approaches its 100th anniversary.
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Come see a special, advanced screening of "Spotlight" — starring Michael Keaton, Mark Ruffalo & Rachel McAdams as Boston Globe journalists — on Monday, Nov. 2, at 7pm.

The screening is hosted by the Chicago Headline Club​ in the exclusive projection room usually reserved for Chicago film critics. 
Members $10, non-members $15.

Limited tickets, available here: http://bit.ly/1OLhpHZ
"Watergate for this century" See “Spotlight” before it opens to the general public! It’s the film about the Boston Globe's expose of the Catholic Church pedophile cover-up. It will be presented by the Chicago Headline Club at 7 p.m. Mon. Nov. 2 at the Lake Street Screening Room, 70 E. Lake St. on the 16th floor. “It's the ‘All the President's Men’ for the 21st century,” says Dann Gire, Headline Club board member, Chicago Film Critics Associatio...
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Now: Douglas Fairbanks' "The Mark of Zorro" at @facetschicago. I'm interviewing his biographer, Tracey Goessel, in front of the audience after the show. 
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Robert K. Elder

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Folks!
We've set the date for our book release party for "Hidden Hemingway: Inside the Ernest Hemingway Archives of Oak Park."

Sunday, July 17 at 2 p.m. at Centuries & Sleuths in Forest Park

Come and join us!
Folks! Please join Robert K. Elder and Mark Cirino for the release of their book Hidden Hemingway: Inside the Ernest Hemingway Archives of Oak Park. Two years in the making, this hardcover coffee table book features never-before-seen items such as family photos, teenage diaries, ...
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What happens when you accidentally rip the emergency slide out of an airplane?

Southwest's Jack Smith shares a life lesson in out "If I Knew Then" column...
The Mistake: I started out in the business as a ramp customer service agent—long before we had runways—in Syracuse, New York. We had a plane running late, it's dark and snowing. As a new person I'm told, "Hey, go out and meet that airplane. And we got to hustle, we got to turn this really quickly!" So, I go and get up there and open the door. The stairs were a part of the airplane then, they came from the belly out. And I'm in a trench coat, wal...
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"There's no market for ideas. It is all about how well you can execute something." - Xander Oxman of Club W, the online wine juggernaut.

We talk in the newest "If I Knew Then..." column.
The Mistake: We had a pretty good idea when we started Club W. In a lot of ways, what we're doing today is still very much a march toward that vision. But we underestimated how difficult it would be to get to that vision. That manifested in different ways. For example, we did “back of the napkin” math on the cost to buy wine, sell wine, cost of shipping, packaging, boxes. And we were off by about 50 percent. That left us hemorrhaging money. There...
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Today's "If I Knew Then..." column: Life lessons (& ice cream) from investor Kevin O'Learly, of ABC's "Shark Tank" http://bit.ly/1MZk8Y4
The Mistake: Working for someone else. In high school, the summer between 10th and 11th grades, I got my first real job working at a place called Magoo's ice cream parlor. I was the head scooping guy; there was always a line of people at that place. On my second day, the owner said to me, “Before you go today, you've got to take all the gum out from between the grout [on the floor]. Here's a tool, here are gloves and … you need the stuff that dis...
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Dann Gire introduces "Spotlight" at a special screening for the Chicago Headline Club. 
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Pssst. A few of you know, but now it's official.

My next book will be: "Hidden Hemingway: Inside the Ernest Hemingway Archives of Oak Park"--essentially a coffee table book telling the author's life story through letters, family photos and personal treasures.

Release: July 2016

I already have Twitter & Instagram accounts going under the handle @HiddenHemingway, so please follow them!
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In his circles
366 people
Have him in circles
189 people
Sarah Lawhead's profile photo
Cindy Richards's profile photo
ZENA ALISAR Khalil's profile photo
Jackie Pilossoph's profile photo
Stephen Chiodo's profile photo
Mitch Apley's profile photo
Keith Clayton's profile photo
Brian Andreotti's profile photo
Anne Thompson's profile photo
Work
Occupation
Crain Communications' Director of Digital Product Develpment & Strategy
Employment
  • Crain Communications
    Director of Digital Product Develpment & Strategy, 2015 - present
  • Sun-Times Media Group
    Editor-in-chief of Sun-Times Media Local, 2013 - 2015
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Gender
Male
Story
Tagline
Crain Communications' Director of Digital Product Develpment & Strategy, author & founder of Odd Hours Media, LLC.
Bragging rights
Editor, author and the father of twins.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago