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Robert Hof
Works at MIT Technology Review
Attended San Jose State University
Lives in Palo Alto, CA
12,584 followers|442,751 views
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Robert Hof

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Facebook will offer automatic captioning of videos ads, in an attempt to make the ads more attractive to brand advertisers.
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Yahoo's latest turnaround attempt relies most of all upon employees to execute the plan--but with a sale or spinoff on the table too, why will they bother trying?
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Her!
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Baidu Chief Scientist Andrew Ng says government has to have a big role in the development and rollout of autonomous cars.
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Google is doubling down on its early bets in virtual reality, as its Cardboard VR viewer has reached 5 million in shipments.
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One trend in mobile advertising is to focus on those fleeting times when customers have a need for something, or might be receptive to a pitch.
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Revenues from display ads, from banners to video and so-called native ads, will overtake search ads this year, according to a new report from eMarketer.
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Some such as Facebook's news feed ads and other in-app ads probably can't be blocked, but I gather that others such as Yahoo's native ads (labeled "sponsored") can be blocked.
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Robert Hof

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Consumers like to shop on their smartphones, but marketers have to make it a lot easier, according to a new study commissioned by Facebook.
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Google CEO Sundar Pichai (Photo: Prakash Singh/AFP/Getty Images) As if we didn't know already, the money that Google mints on its massive advertising business pays for a lot of long bets. Today, we found out just how much Google's parent company Alphabet is wagering: $3.6 billion. That's the sum of fourth-quarter losses [...]
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If there's one number that stands out in Facebook's fourth-quarter earnings report today, it's the amount of advertising revenues from mobile devices: 80 percent.
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Former Mozilla Corp. CTO and CEO Brendan Eich's new startup Brave Software aims to clean up online advertising with a new ad-blocking browser it released today
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There are some scathing criticisms of it at https://lobste.rs/s/1eboot/building_a_better_browser
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Google's real reason for creating a new virtual-reality group is not to fight Facebook's Oculus but to democratize VR with low-end devices that could create a mass market--and advertising opportunities.
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Entrepreneurs in Ireland's Galway are creating what they hope will be a startup mecca out of an abandoned Guinness storehouse.
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Galway technology and innovation startup hub...in the old Guinness storehouse behind CIE's yard. Excellent article in Forbes Magazine
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Have him in circles
12,584 people
Mary Reed's profile photo
dieu qui phung's profile photo
David Parkinson's profile photo
Richard Martz's profile photo
Ted Martin's profile photo
Mustafa Ibrahim's profile photo
Chris Voth's profile photo
patrick peffer's profile photo
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Collections Robert is following
Education
  • San Jose State University
  • El Camino Real High School
  • Hughes Junior High School
  • Woodlake Elementary School
Basic Information
Gender
Male
Relationship
Married
Story
Tagline
Writer
Work
Occupation
writer/editor/blogger
Skills
writing, editing, conceptualizing stories, leading teams
Employment
  • MIT Technology Review
    Contributing editor, 2012 - present
  • Forbes.com
    Contributing writer, 2011 - present
  • RobHof.com
    writer/editor/blogger, 2009 - present
  • BusinessWeek
    bureau chief, 1988 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Palo Alto, CA
Previously
Gilroy CA - San Jose, CA - Mountain View, CA - Woodland Hills, CA
You come here for the incomparable potstickers, as well as pork buns and shrimp dumplings. Cho has been here forever and while his service can be diffident, you shouldn't care. He's a gem. Hope he lives to be 120.
Food: ExcellentDecor: GoodService: Good
Public - 3 years ago
reviewed 3 years ago
1 review
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