But the opposite is usually true. People cherish their time and don't want to waste it on reading a few more paragraphs of copy. They want to understand the offer immediately (Subject, Headline, and Body Copy) and learn more about it immediately if it interests them (CTA).
Like Flint said in this presentation:
“Email is an annoyance. I don’t wake up in the morning with a passion to go through my email. I feel a responsibility. In fact, most my responses to email are fear-driven. If I’m missing something important today, it might harm me. Or it might harm my enterprise. I’ve got to look. And once I start to look and realize that there are 214 messages in this box, I want to reduce 214 down to 3. So I am going to slash and burn anything that I can possibly get away with evading.”
- oDeskFreelance Content Marketer & Copywriter, 2011 - present
- WebimaxSenior Content Writer, 2013 - 2014
- Helix MotorsportsMarketing Assistant, 2012 - 2013
- University of PittsburghCreative Writing, 2007 - 2011
Global Routing with Anycasted DNS. Teardown: NSONE - ScaleScale
NSONE is a modern DNS and traffic management platform. At the end of the day, our job is to get your eyeballs to the right place.
How I Make Sense of Anxiety and Depression and Live with Vitality
I had the perfect childhood. So when I saw a psychologist during my sophomore year in college, I couldn't satisfy her with a simple answer.
How to Use Interlinking in Body Copy to Generate Leads and Better Rankin...
Before we begin, I’d like to give a definition of interlinking. In general, interlinking is the act of connecting pages of the same website
Put Your Blog in Google's Good Graces with These Google-Inspired Wordpre...
It's important to impress all of the Internet's search engines because you never know where your next big customer will come from. But it's
5 Evergreen SEO Tactics Algorithm Changes Can't Touch »
According to Moz, Google changes its algorithm 500-600 times per year. Essentially, this means the landscape of the most popular search engi
3 Social Media Marketing Tips I Learned from My Dog »
My dog Ollie is a great companion and through him I've learned a lot about the virtue of unconditional love. Recently I realized that the le
WebiMax Helps Keep NJ Roadways Safe during This Year's Big Game »
You might be thinking to yourself, “What does a marketing agency have to do with the Big Game or drunk driving?” A lot, actually. The WebiMa
Doctors Are Now Prescribing Patients Books To Read In Order To Treat The...
U.K. mental health doctors have for several months been prescribing books to patients dealing with mild to severe cases of depression and ob
Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings
If your duplicate content is for legitimate reasons, webmasters really shouldn't be concerned about duplicate content. However if you're uti
FormSwift: Create Letter Of Agreement Legal Document
Letter Of Agreement: What Is It? A letter of agreement is a letter used to outline conditions. It may be used for employment conditions betw
A Brief, Complete History of Important Google Updates and Algorithm Chan...
Moz, creator of popular SEO tools like Open Site Explorer (tracks links pointing to websites) and MozBar (ranks websites' authority), does m
Mobile and Social Holiday Engagement: What You Need to Know For Success »
Menu. Home · Internet Marketing Services · Internet Marketing Services · Search Engine Optimization · Search Engine Optimization · Search En
Search Engine Land: News On Search Engines, Search Engine Optimization (...
Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Go
Once You Eliminate Fear, Anything Is Possible (Video) | Elite Daily
How much does fear run your life?