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Robert French
Works at Auburn Family :: family.auburn.edu
Attends Auburn University
Lives in Auburn, AL
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Robert French

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This.  Scout returns.  Harper Lee to publish second novel .... that was actually the first.  http://www.al.com/entertainment/index.ssf/2015/02/to_kill_a_mockingbird_author_h.html
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Elmer Gantry or modern day Joel Olsteen and PR? The dark unseemly underbelly of PR?

Excerpt:  “…Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go…”  This is commercial evangelism, a tent revival meeting for the souls of the guilty who know that, in fact, their principle job is to advance the competitive position of their employers and clients. (That via Alan Kelly.)

http://www.playmakersystems.com/playmakers-blog/marketing-and-pr-reality-check-were-not-that-wonderful/

Related articles:

PR Conversations:  http://www.prconversations.com/index.php/2014/05/honestly-pr-is-dishonest/

PR Week: http://www.prweek.com/article/1322569/gloves-off-pr-spin
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This is a sad dark day.  Sports Illustrated lays off (fires) all six of its remaining staff photographers. To me, SI has been the Life Magazine of sports.  Now, SI's photos will all come from freelancers.  Adding insult to injury -- "The bad news for Sports Illustrated photographers comes less than 12 hours after many sports shooters were in Manhattan for the premier of the ESPN film 'Keepers Of The Streak,' a new documentary about four photographers who have shot every Super Bowl since its beginning."  https://nppa.org/node/69374
By Donald R. Winslow. © 2015 News Photographer magazine. NEW YORK, NY (January 23, 2015) – The remaining six staff photographers at Sports Illustrated magazine were all laid off yesterday. Staff photographers Robert Beck, Simon Bruty, Bill Frakes, David E. Klutho, John W. McDonough, ...
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I'm thinking of this in the context of my students and our recent alumni.  Any thoughts?

Students ... recent alumni ... You and the WWW, or web, as we know it today are about the same age.  Pew is offering up some great info to consume and gain a deeper understanding of the communication channels that dominate your life today.

Pew Research Center: http://www.pewinternet.org/packages/the-web-at-25/

Now, that's the WWW.  Remember, it is the internet that accounts for the vast majority of digital traffic and communication.  Apps are important there.  This story from MarketingPilgrim.com illustrates the truly major traffic in digital communication:  http://www.marketingpilgrim.com/2014/05/internet-traffic-jam-netflix-snapchat-and-twitch-tv-take-over-the-fast-lane.html  (20144)

However, even apps don't rule ... no, it is things that are communicating.  What things? How about your car, trucks, produce (vegetables & fruits via RFID chips), stores (UPC codes), your home ... and even cattle (RFID chips) that rule internet traffic.  Today, it is estimated that 20 average homes generate more internet traffic than was happening in 2008 - (wait for it) ... over the entire world.  http://blogs.cisco.com/diversity/the-internet-of-things-infographic/

After cattle, the tracking of produce and other things became a wide practice.  http://electronics.howstuffworks.com/gadgets/high-tech-gadgets/rfid.htm

Apps:  Here is comScore's list of "25 most popular mobile apps in America" (and it is a list scored by usage, not simply a list of downloads) http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/  (2014)

Video dominates internet traffic. Report: Netflix Represents 30% of Peak Internet Traffic (add in YouTube and it's 50%+)
http://www.telecompetitor.com/report-netflix-represents-30-of-peak-internet-traffic/

Netflix + YouTube:  http://www.cnet.com/news/netflix-youtube-gobble-up-half-of-internet-traffic/

Google rocks, too:  http://www.extremetech.com/internet/162114-google-accounts-for-25-of-all-internet-traffic-is-used-by-60-of-online-devices-daily

Wired declared the web is dead. "The Web Is Dead. Long Live the Internet"  No, the WWW is alive and hard a work, but it is diminishing in importance of all internet traffic.   http://www.wired.com/2010/08/ff_webrip/all/1

WWW traffic as a percentage of all internet traffic peaked in 2010. "Stacked area shows the Web is dead?"
http://flowingdata.com/2010/08/17/stacked-area-shows-the-web-is-dead/

Other links:

Top 50 Websites by Launch Date compiled in 2009. Look at how many were launched recently, as in since you entered high school.  Yet, they have such a dominating impact on communication. (I'm updating that list to current rankings and will share that soon)
http://royal.pingdom.com/2009/07/27/the-launch-years-of-today%E2%80%99s-most-popular-websites/
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A remarkable visualization of data that tracks the birth and death of cultural icons over the past 2,600 years. The images combined with the audio are remarkable. The video doesn't just track mass movements. It tracks the path of known cultural icons ... like the father of George Washington and many others. You see how they migrated to eventually change culture and society around the world.

Note the sections of the video that represent the path of immigrants across the Atlantic Ocean to North America and then the population rise throughout the U.S. This video tells the story in a compelling way.

Via Communication Research Methods
http://thecreatorsproject.vice.com/blog/watch-2600-years-of-culture-grow-and-die
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Hmm? Procter & Gamble is streamlining. P&G will Shed 90+ Brands. Tide & Pampers + 70 other P&G brands account for 90% their sales & profits, so others will go bye-bye! Look at the rather impressive household names in their family of brands and we see iconic names that have become synonymous with what the product does. So, which ones will go? We'll see.

P&G did $83 billion in sales last year. So, they may be giving up $8.3 billion in sales in hopes that the streamlining will boost productivity and profits from the powerhouse brands. I'm just guessing here ... but buyers for many of those other brands will be queueing up. They could also see a windfall of cash from these sales and may in turn plow those back into the other brands.

http://www.mediapost.com/publications/article/231238/pg-to-shed-more-than-half-of-its-brands.html
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It is definitely going to be interesting to watch.
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Robert French

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Katie Paine's The Measurement Standard brings us an alternative view of 'trust' and PR via Alan Kelly.

"Trust is the perfect ruse for the unregulated PR trade; it is what legions of unlicensed practitioners like to think of as what they do. But trust is not the base objective, as even Edelman’s mission attests. The real point, as, for example, the agency pledges, is 'to influence attitudes and behaviors in a complex world.'”

http://www.themeasurementstandard.com/2015/01/trust-babe-ive-got-barometer/ 
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Alabama has a long history of denying citizens their constitutional rights. Yet another attempt at that by Alabama has failed. A federal judge reminds Alabama, there's this thing called the Constitution. You can't deny citizens their Equal Protection and Due Process rights granted by the 14th Amendment of that Constitution. h/t to Beth Clayton for sharing the news.  And the best comment on this news I've seen so far? From Charles Rountree "NORAD reports that a flock of flying pigs have been spotted over Montgomery...."
http://www.wsfa.com/story/27927923/federal-judge-rules-alabama-same-sex-marriage-ban-unconstitutional
A federal judge has ruled that the State of Alabama's "Sanctity of Marriage Amendment" and the "Alabama Marriage Protection Act" are unconstitutional because they violate the Equal Protection and D...
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The RAISE formula for public relations has a new take from SHIFT Communications ... this time for Real-Time PR & Marketing (RTM) activities. RAISE in PR traditionally involved: Research, Adaptation, Implementation Strategy, and Evaluation. Now, for RTM, it's: Research, Align, Interest, Smart, Expect. Knowing how students and others love mnemonics - or acronyms used for learning a list - I can appreciate this new post by SHIFT. 

Two small, yet important, suggestions: (1) I only hope they'll edit to include (for clarification) the "review" or "evaluate" component to their last step. All communication efforts require and involve (if done right) that review/evaluation aspect. "Gather and review meaningful data to form actionable insights and further inform your approach." (2) It's really RTPRM these days, isn't it? PR & marketing may be morphing together ... but they aren't universally there yet. The number of PR practitioners likely outnumbers marketers and they're getting into the Real-Time practice, too. 

http://www.shiftcomm.com/2014/10/real-time-marketing-right/
Following our "RAISE" framework will help your brand join the real-time marketing bandwagon in a way that engages your audience in a meaningful way.
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Ugh ... the #1 bestseller in Amazon for Children's books about government?

My Parents Open Carry ... but it gets better ... the #2 bestseller?  Who was Nelson Mandella?  Look at the other bestsellers, too.  I'm not sure I may any longer say, "Well, at least they are reading!"   The good news ... bestselling on Amazon in such a small niche category may mean only 100 books.

http://www.amazon.com/dp/1618081012/ref=cm_sw_r_fa_dp_fHo9tb1JDN268#

This book is published by White Feather Press. Skip Coryell is the president of the company and he is the former Michigan State Director for Ted Nugent’s United Sportsmen of America. Yep. That explains a lot.

Let's not forget that some open carry fool killed a woman in Helen, Ga. across the street when his open carry gun accidently misfired.  There are many other incidents, too.  When you see someone open carrying a firearm ... you know you're looking at a potential killer.  Walk away from them.

http://www.ajc.com/news/news/crime-law/stray-bullet-wounds-man-kills-woman-across-street-/ng4YT/

Other Children's Goverment Bestsellers:
http://www.amazon.com/gp/bestsellers/books/3190/ref=zg_b_bs_3190_1
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John Oliver's satire - Native Advertising.
Last Week Tonight with John Oliver: Native Advertising (HBO)

BuzzFeed seems to make a mint from it.  What brands participate?  General Electric, Chevrolet, Toyota, Target, Capital One, Lacoste, Shell Oil, Starbucks and more.

GE does so much of it ... they even had their own byline account:
http://www.buzzfeed.com/generalelectric

Take this URL and change the brand name from Chevrolet to any other and you may find examples:  http://www.buzzfeed.com/search?q=chevrolet  Use "" around any two word brand name.
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Oh, my. This one will likely never be outdone for its absurdity. Homophones strike fear in a language center's director.  

The language center's social media strategist is fired for a blog post about "homophones" because the center's director fears, "Now our school is going to be associated with homosexuality.”

Rolly's Blog: http://iwritetheblogggs.com/2014/07/24/the-homophones-got-me-a-record-of-a-recent-firing/
Salt Lake Tribune: http://www.sltrib.com/sltrib/politics/58236366-90/says-english-homophones-language.html.csp
CBS Atlanta: http://www.cbs46.com/story/26163145/blogger-gets-fired-from-language-school-for-homophones#.U9t9v436Ou8.facebook
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Teach public relations, social media, multimedia, writing and publishing ... among many other areas..
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  • Auburn Family :: family.auburn.edu
    Teach, present
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Auburn, AL
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Tallahassee, FL - Jacksons Gap, AL - Houston, TX - University Park, PA
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"Tell me, and I forget. Teach me, and I may remember. Involve me, and I learn." - Benjamin Franklin
Introduction
I teach and learn all at the same time.  Seeking the best examples to share with students. Public relations, social media, multimedia, writing and publishing ... just some of the areas we focus on in classes every day.

Auburn Family :: family.auburn.edu
PROpenMic.org :: Social Network for PR Higher Education :: Faculty & Students
Also visit: infOpinions.org | ASCCAFriends.org | CampASCCA.org

"Tell me, and I forget. Teach me, and I may remember. Involve me, and I learn." - Benjamin Franklin
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I was once an elephant jockey. Hey, you wouldn't make something like that up.
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  • Auburn University
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rdfrench