Google Knowledge Graph Could Change Search Forever

Google is making deep investments in the future of search. That future will be much more focused on what we mean - the meaning behind the search terms. In short: semantic search.

Google now wants to transform words that appear on a page into entities that mean something and have related attributes. It’s what the human brain does naturally, but for computers, it’s known as Artificial Intelligence.

_ It’s a challenging task, but the work has already begun. Google is “building a huge, in-house understanding of what an entity is and a repository of what entities are in the world and what should you know about those entities,” said Singhal._

Google has, according to Singhal, invested dramatically to “build a huge knowledge graph of interconnected entities and their attributes.”

HT: +Monica Anderson
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