Here are a few of my thoughts on how social media will evolve in 2014.
Native Browsing - social media companies will attempt to keep users on their apps and properties and stop users leaving
Demand for trusted news - the demand for the first story will probably be replaced by the reliance and quality of the story shared.
Content consumption will stay on social platforms and not pushed to branded destinations and more apps will be made to ensure quality content stays in newsfeeds.
Blurring Lines - The line between organic, earned and paid media on social will merge even closer.
Tumblr will have a second coming.
Google+ will be a forced yet desired platform global companies will have to leverage and target.
Alternative Social - Social networks such as Soundcloud, Slideshare and LinkedIn will all be leveraged more by brands and become core destinations to share quality content with very tailored audience(s).
Influencer marketing - The influencer will evolve and amplification will become even more important.
IM Growth - Instant messengers will try and go to desktop too (become truly cross device) and create more social networks with smaller tribes.
I created a deck for a Digital Marketing Conference which includes more ideas and thoughts for content marketing, content consumption and social media in 2014 - www.slideshare.net/dannydenhard/content-marketing-2014
- BlueGreen Internet Marketingpresent
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