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Rob Stocks
Works at ideaLEVER Solutions Inc.
Lives in Vancouver
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Rob Stocks

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We are hiring for our office in Kamloops, BC.  Could this be the job you have been looking for? 
ideaLEVER Solutions is a leader in web and mobile site design and programming. We develop hosted (SaaS) web content management and hosted ecommerce content management systems in Vancouver, British Columbia, Canada.
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If you feel like the web is getting more complex, that is because it is.
 
The web is constantly evolving and this interactive #infographic  does a great job visualizing the growing complexity.

http://blog.idealever.com/the-evolution-of-the-web/
Sometimes I think my life was easier a decade and a half ago in the early days of the Internet and this great interactive infographic illustrates it perfectly. From the invention of HTTP in 1991 on the left, the smooth elegant lines turn into a tangled mess of new and constantly evolving ...
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Build it and they will come.  10 tips for launching a successful  e-commerce site. Read my article in last months Direct Marketing Magazine
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Rob Stocks

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How do you plan great new software or web sites?  Follow these 8 steps from Google Ventures Design Studio.

http://www.fastcodesign.com/1672917/the-8-steps-to-creating-a-great-storyboard 
Google Ventures Jake Knapp takes us through the lightning-fast process he employs to get a teams ideas down on paper.
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Google has some great observations on holiday shopping in the US
 
Black Friday and Cyber Monday are no longer one-day events. Facing a shorter holiday season, retailers rolled out deals earlier than ever this year, and shoppers followed suit. In fact, people were searching for Cyber Monday deals as early as Thanksgiving Day when "Cyber Monday" was a top trending search on Google. What else does our data show? Not only did consumers start early, but they also hunted for deals all weekend long, often on mobile devices. Tech gifts dominated and vloggers shared their finds in “haul videos” on YouTube. Savvy advertisers are tracking these trends to inform and improve their efforts all season long.

http://www.google.com/think/articles/black-friday-multiday-multidevice-event.html
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Best article I have read on the power of stories to grow your brand. You can read the stories that led to a 2700% increase in prices by following the link in the HBR article.

http://blogs.hbr.org/cs/2013/07/want_to_raise_prices_tell_a_be.html
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Rob Stocks

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Nice to know that our hard work and focus on performance has paid off!
 
When it comes to page loading and eCommerce, time really is money.  We put a lot of effort into making sure CommerceCM is as fast as possible so I was happy to get a benchmark report from Radware to give us something to compare against.  The good news is that our customers perform better than the median Top 100 eCommerce site.  (don't worry, we are not going to stop finetuning!)
One of the things we really work on is making sure that CommerceCM is as fast as possible so I was download a new State of the Union report from Radware about eCommerce Page Speed & Web Performance. This report looks at the top 100 eCommerce sites and how they perform.
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Does your store locator take advantage of GPS on mobile?
 
Most sales still take place in stores.  A good store locator makes sure people can find where to buy.  Check out our latest location aware store locators
I let Chrome share my location with the web site and it shows me the route to the closest dealer of the MIO Alpha and MIO Link. While e-commerce continues to grow, the majority of transactions still take place in stores so you need to get those shoppers across the threshold to make the sale.
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New hire started today (yay!) but we still have a couple of more jobs available in Kamloops.  If you know any web folks with personalities and great communication skills, send them our way.  Looking for QA/Customer Service, and a Web Application Developer.
ideaLEVER Solutions is a leader in web and mobile site design and programming. We develop hosted (SaaS) web content management and hosted ecommerce content management systems in Vancouver, British Columbia, Canada.
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An infographic by Marketlive shows why consumers click through, and the statistics, you’ll find, show why their “Grinch” title rings true.
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Social ads outperform other online ads but the gap is closing as targeting improves
 
Social Ads are still outperforming other online ads for attracting quality visitors.  Great data from a report that looked at over 34 Billion ad impressions.

http://www.marketingcharts.com/wp/topics/viral-marketing/looking-to-reach-high-quality-users-social-ads-still-do-the-trick-35480
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Slow adoption of eCommerce technologies by Canadian merchants means that the growth is shared by a small number of merchants who have made the leap already.
 
By only tracking what Canadian companies are selling online, the data misses out on all of the online cross border shopping that is taking place.  Nevertheless, doubling sales is a great statistic and shows that those that invest are reaping the greatest rewards.

http://www.cbc.ca/news/business/story/2013/06/12/business-statscan-online.html
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Have him in circles
133 people
Ivar Ojamagi's profile photo
Dana Koch's profile photo
Maria Lutz's profile photo
Jacob Kojfman's profile photo
Heather McLean's profile photo
Maria Orlanda Furlanetto's profile photo
Tim Porter's profile photo
Gerry Spitzner's profile photo
Robin Elliott's profile photo
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eCommerce Consultant
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  • ideaLEVER Solutions Inc.
    President, 1995 - present
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