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Rob M Lyon
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With over 24 years in the grind of building multiple businesses and known as one of "America's Small Buisness Position Expert" I speak and mentor small buisnesses all over the country
With over 24 years in the grind of building multiple businesses and known as one of "America's Small Buisness Position Expert" I speak and mentor small buisnesses all over the country

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Why do I feel that we are part of the “review society “ today, just think about it. Consumers go on line every minute of everyday to purchase something. It does not matter if it’s on amazon, google or yelp they want to know the low down about your product or service. They take the advice from someone they don’t know (and most likely never will) as gold when it comes to their perception of you. Never assume you know what your clients think without getting their feedback, you will most likely be surprised. Take it or leave it review sites are here to stay and are part of the #trusteconomy that is emerging more and more. #trusteconomy #robmlyon #reviews #reviewsmatter #amazon #yelp #google #servicewithoutexcuses #10xthinking
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While we were in Florence the other day we saw these really cool and profound backpacks with THE SIGN on the back. As a positioning and marketing guy (that’s what many hire me to help them with) I found this simple message written on the back ,JUST AMAZING!! It caught my attention for sure fast, and I am sure based on how many of these that were out there on a Sunday afternoon many others. It proves that “Less Is More” as we go on in time I feel you have just a few seconds to get your marketing message noticed. The sign is an arts school in Florence Italy and from what I gather very popular one as are most of the colleges and universities (Mostly Art) are in this incredible city. These are some the most important lessons that I have learned is build your business with systems and structures, but keep your marketing message simple and on point, No one has time to get lost when discovering what you do!!! #robmlyon #10x #servicewithoutexcuses #lessismore
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1/24/19
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You have probably heard that sometimes “less is more”, well there is some real truth there when it comes to positioning your spot in the marketplace. Wherever you go in Italy this is the the same sign as to where a pharmacy is located. Note the very same sign is all owned by different businesses but yet it’s the very same symbol just like a hospital or police station most likely. It’s a very simple message of where you need to go to for your quick general medical supplies as well as other items like water, fruit, even magazines. Make sure your potential customers and clients know exactly what you so first and foremost, and then develop a long term business relationship with that that is mutually beneficial for all and then you will have built your position to those that need what you do and what you sell!! #servicewithoutexcuses #robmlyon #10x #positioning #onesign #dotheyknowwhatyoudo #successful #makeithappen #coaching #business
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1/22/19
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Something I noticed amongst many things in our travels thru Italy is something that I have been preaching about for several years as my friend Johnny Fame and sure he will attest to, is that “reviews” like it or not are part of the wave of the future. People trust someone’s option about a product or services based on what that person says good or bad and here’s the kicker, (most likely they don’t know or never will know that person) but they value it enough that it’s gold. When I first moved to NYC years ago I went on YELP and sites like it to find out where to eat, where to buy something, and even what there was to do when I had free time. It was an important resource to me at the time. Today my wife and I visited a local iconic sandwich shop, and this was no ordinary restaurant at all. Pino’s in Florence has become a local institution because of the food, the value, but most important Pino’s personality even if he is like so many here because it’s like many like it family owned and ran. Now back to the review part, we looked up the best places to eat not just locally (even though it was a 10 minute walk) but in the entire city was the incredible reviews this location has on (TripAdvisor) the dominate review site in Italy and Europe for that matter. But unlike other restaurants that gave me their personal card and asked and damn near begged to a review, Pino’s ask for nothing, nada, ect just hoping we would return (A GUARANTEE WE WILL) but the sheer amount of the massive reviews said something strangle familiar “PINO and his personality”. The BIG LESSON here is if you give your clients a great product or service, combine that with personality (which you need to have because people buy from who they like, not necessarily who they trust) SCARY RIGHT!! If you the time to kindly ask for their feedback or hire a review management software program like I did, be prepared to bring your A game every time because they will let you know what they think right, wrong, or stupid!! #robmlyon #servicewithoutexcuses #reviewmatter #doitup
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1/21/19
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There are many stages in one’s business life, driving to the Naples Train Station from Sorrento we drove into a 5 mile tunnel followed by a 2 mile tunnel only to come out of the darkness into this bright lite and onto one of the main highways and (BAM) you see this massive mountain smack dab right in front of you it’s Mt. Vesuvius in all her glory with a long and powerful history. Knowing what we all know about the massive eruption that destroyed the ancient city of Pompeii this picture struck me with many thoughts and ideas. Even though there are ruins all around you because of a traumatic experience of running a business and the failure of so many to succeed, that inside your business is an explosion waiting to erupt, you just need to find the volcano in the mountain. In this picture there is only one active volcano on the entire mountain, harness the power of that and you will have an unstoppable explosive reaction in your own life and business!! #robmlyon #servicewithoutexcuses #mtvesuvius #Pompeii #explodeyourgrowth #gowhereotherswont #dowhatotherwontdo #10x #doitup
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The Best Marketing message is being able to “Create Your Own Postcard”. Often any one of our friends or family members that visited a foreign location like Italy (where this was taken) they tend to go to the local gift shop in the cities or villages they are visiting to pick up a post card that best suites the person that they love the with very best picture and simple message possible. As seen in this example you see here, sometimes LESS IS MORE when it comes to the message, now it does not always need to be this simple but I know you get the point. It used to be and sometimes still is longer copy gets a better response but I truly feel that has changed in a very big way. With social media taking over everyone’s brainwaves, we know that you have a very, very short time span to get the attention of your potential customers and clients. So my recommendation is to take your message (even though you think you to describe it with 10,000 parts) lol, just kidding but take the message you want and make it basic. For example our cleaning business is simple (New Jersey’s Best Carpet & Tile Cleaning) Giving our Clients “Service Without Excuses Everyday” Which focuses on what we do best “everyday”. Take your message and make it simple, you won’t regret it,ever!!!!!! I will go into more detail on a further blog! #sevicewithoutexcuses #robmlyon #lessismore #marketingmessage #usp #makeitsimple #doitup #whydotheybuy
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Success or failure are always within the determination of ones goals. If you put everything you can into whatever you are trying to accomplish, then success is within your grasp. Are there times where your market or prospects not as engaged by you??, YES without a doubt. However planning your strategy out with definitive plans for when and how you will execute is a likely recipe for greatness. Never let someone tell you that something is impossible, the impossible happens several times a day all over the world. You ultimately make the conscious decision to take action on the things you are most passionate about, never let a critic impact your outcome, it’s for you to decide!! #robmlyon #servicewithoutexcuses #10x #doitup #neverstop #screwthecritic #neverbeenastatue #victorybeforedefeat
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Merry Christmas Everyone, Enjoy your day with friends and family!!
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"You need to be the driver of the market, not market driven" - Seth Godin from ( This is Marketing) #sethgodin
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It is and continues to be a valuable lesson in knowing how to do all the job functions in your buisness, not because you have to run and cover that particular task if that person is not there to do it, but to have a full understanding of all the functions and parts that make an operation work. I watched an interview with a true American success story in @DickPortillo and his Portillo’s Dynasty he built from the last $1,100 dollar savings to a one BILLION dollar a year enterprise that was sold for near that large amount. Dick’s thought process is “Quality House With Quality People” that’s are the cornerstone of what his brands success throughout the years has meant, and as well as being a person that walked the walk right along with them. It’s widely known that he is very well liked if not loved when he visits a location for a quick meal or just to talk with his former employees to catch up on where their life has taken them. Experience matters when getting or giving advise, it turns out to be good for both sides! #robmlyon #servicewithoutexcuses #portillos #dickportillo #chicago #doitup #experiencematters #learntochopyourownwood #henryford
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12/21/18
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