Here is a good breakdown of incentives that drive newspaper subscription. And the winner is... local and coupons!
no plus ones
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- Interesting chart. I'd be a lot more interested in seeing the general demographic of subscribers ... I bet the under 30 demo has a less then 10% subscriber rate.Aug 2, 2011
- Aug 3, 2011
- Interesting that there is very little columnist loyalty. Maybe we should do a little reconsidering of our voices? Maybe if we play up our voices section our audience in that area will grow? Great article, thanks for posting.Aug 3, 2011
- Hey Rob any word on if the Deseret News will be available for the Kindle? I hope all is going well for you my friend.Oct 11, 2011
- Steven, our current main focus is the new redesign of DeseretNews.com. However that said, we do realize the importance of content delivery on the Kindle and other devices. I know it's on the cards, I just can't tell you when for sure.Oct 12, 2011