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Rob Gould
Works at WEX Inc.
Attended University of Vermont
Lives in Portland, ME
1,278 followers|143,859 views
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Rob Gould

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Great to see The VIA Agency (Portland, Maine) featured here. Well deserved.
The big agencies would continue to win the bulk of awards in Cannes, but in recent years we have seen that clients hire more “small”, less famous, agencies that punch above their weight. They don’t measure the quality of their work through award competitions but through business results.
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Six jurors decide which galleries get to show their art at this influential Swiss fair, where billions of dollars’ worth of art is for sale.
Six jurors decide which galleries get to show their art at this influential Swiss fair, where billions of dollars’ worth of art is for sale.
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Blurring the line between marketing and weird
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A fitting tribute to my friend Cody.

I miss him everyday.
“Nothing happened today. And if anything did, I’d rather not talk about it, because I didn’t understand it.” Roberto
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"Today, at 12:10 p.m., Vanity Fair tweeted its July cover, featuring a glowing Caitlyn Jenner in a white silk corset and the words, "Call me Caitlyn." A mere four hours and three minutes later (at 4:21 p.m. precisely), Jenner's Twitter account had reached one million followers, setting the world record for the fastest person to reach a million followers."
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Every four years, the journalistic equivalent of the Eye of Sauron sets its gaze upon Iowa. 
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Rob Gould

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Perhaps we should blame Steve Jobs for Jack Dorsey’s reappointment as Twitter’s interim chief executive.
When Steve Jobs returned to Apple, he saved the company. It remains to be seen whether Jack Dorsey can do the same at Twitter.
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Who could forget Kelly Kapowski's Keds? 
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Great new work from The VIA Agency, Portland, Maine
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This may be my favorite Drunch ever.
Portland unveiled a refurbished slogan in 2013, "Portland, ME. Yes. Life's good here." I do not love it. Not only is this slogan vague and oddly pleading — needing to affirm itself before the...
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"Speaking publicly for the first time since completing gender transition, Caitlyn Jenner compares her emotional two-day photo shoot with Annie Leibovitz for the July cover of Vanity Fair to winning the gold medal for the decathlon at the 1976 Olympics."
See Vanity Fair's July 2015 cover. Shot by Annie Leibovitz, the cover features the first photo of Caitlyn Jenner, formerly known as Bruce.
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Though he was ousted from Men’s Wearhouse, George Zimmer still wants you to “like the way you look” — only this time with an app.
The founder of Men’s Wearhouse is officially unveiling zTailors, a website and app that connect customers with on-demand tailors who make house calls.
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People
In his circles
806 people
Have him in circles
1,278 people
Duke Harrington's profile photo
Jason Bosch's profile photo
CHRIS KAST's profile photo
Costa Jony's profile photo
Shawn Brown's profile photo
Medical Laboratory Technology's profile photo
Priyank Patel's profile photo
Mark High's profile photo
Domainki Website Builder's profile photo
Work
Occupation
Blogger| Independent digital marketing, social media, & public relations consultant | Writer
Employment
  • WEX Inc.
    Senior Marketing Manager - Digital Content, 2015 - present
  • TEDxDirigo
    PR/Communications Director (pro bono), 2012 - present
  • Independent Consultant
    digital marketing, social media, & public relations consultant | Writer, 2012 - 2015
  • mainetoday.com
    Blogger, 2014 - 2015
    Blogger: "Social Social"
  • Portland Press Herald
    Blogger, 2013 - 2014
    Blogger: "Social Social"
  • The VIA Agency, Portland, Maine & NYC
    Director of Social Media & Agency Communications, 2005 - 2011
  • Rock City Coffee Roasters, Rockland, Maine
    Marketing Consultant & Barista, 2001 - 2004
  • Munro & Forster, London
    Associate Board Director, 1998 - 2000
  • CONE, Boston
    Account Director, 1997 - 1998
  • Feinstein Kean Healthcare, Cambridge, MA
    Account Supervisor, 1996 - 1997
  • Clarke & Company | Clarke Goward, Boston
    Senior Account Executive, 1994 - 1996
  • Lehman Millet, Boston
    Account Executive, 1993 - 1994
  • Beth Israel Deaconess Medical Center, Boston
    Media Relations Associate, 1991 - 1993
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Portland, ME
Previously
Rockland, ME - Sante Fe, NM - London, United Kingdom - Boston, MA - Salem, MA - San Diego, CA - Burlington, VT - Manchester, MA - Marblehead, MA
Contact Information
Work
Mobile
207.329.1520
Email
Address
www.bobbbyg.com
Story
Tagline
Rob Gould is an advertising geek, social media nomad, pop culture junky, trend spy, art dabbler, blogger, talker, TEDxer, skeptical optimist. Senior marketing manager - digital content at WEX Inc. | Writer
Introduction
Rob Gould works as a consultant to agencies, brands, and individuals. He serves, in a pro bono capacity, as communications director for TEDxDirigo. He also is a senior marketing manager - digital content for WEX Inc.

He has over 20 years of marketing experience.

From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency.

In 2011, VIA was named Advertising Age's Small Agency of the Year. Rob played an integral role in VIA's efforts to earn this distinction. He also did other things. He can discuss most of them without using profanity. Rob loves VIA. A lot.

Prior to VIA, Rob worked with agencies in London & Boston including Munro & Forster, Cone, Feinstein Kean Healthcare, and Lehman Millet. He began his career in the office of communications at Deaconess Hospital (now Beth Israel Deaconess Medical Center), a teaching hospital of Harvard Medical School.

Rob's client experience includes angela adams, Alodyne, The VIA Agency, Samsung (campaign), Dunkin' Donuts, Welch's (campaign), Lands' End, Hugo Boss, Swiss Army Brands, HP Hood, Garrand, North American Breweries (campaign), Tiffany & Co., Barbor, Discover Card (campaign), Lojack, Local Thunder, Lovell & Paris, Broadreach Public Relations, IBM, Warner Lambert UK (Listerine, Benedryl, Sudafed & Calpol), Glaxo Wellcome, Novartis, Amgen, Silverstein Properties, and The New York Academy of Sciences.

Pro bono experience includes TEDxDirigo, The Steppingstone Foundation, The Salvation Army (campaign), and the Portland Museum of Art.

Rob is a Boston native, or more specifically Manchester, MA. He currently splits his time between Portland, ME and NYC. 

Rob is a a graduate of the University of Vermont.

His real-life interests include art, travel, books & movies (because "literature & film" sounds pretentious), medical anthropology (because that doesn't sound pretentious at all), the beach, and various form of exercise, albeit grudgingly at times.

Bragging rights
The VIA Agency, Advertising Age Small Agency of the Year, 2011
Education
  • University of Vermont
Basic Information
Gender
Male
Other names
Bobbbyg
Rob Gould's +1's are the things they like, agree with, or want to recommend.
Tonight at 5: Made in Maine Docksmith
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Monday at 5 on WMTW News 8, Steve Minich introduces us to a company making docking stations for our phones and tablets out of driftwood. Cli

Tech Trends: Chris Avantaggio
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All this week in Tech Trends we're introducing you to some of Maine's top social media trendsetters and leaders. On Tuesday we featured Chri

Tech Trends: Local Social Media Gurus
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WMTW News 8's Erin Ovalle talks about local social media gurus with blogger Rob Gould.

Social media offers Valentine's Day gifts
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WMTW News 8's Erin Ovalle talks with marketing consultant Rob Gould about how to use social media to create gifts for Valentine's Day, such

Social media set become more involved with Super Bowl coverage
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Erin Ovalle interviews marketing consultant Rob Gould about social media being more involved in the Super Bowl in Friday's Tech Trends.

Tech Trends: Apps to help keep resolutions
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How many can say two weeks into January, their New Year's resolutions are still on track? WMTW News 8's Erin Ovalle and marketing consultant

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How many can say two weeks into January, their New Year's resolutions are still on track? WMTW News 8's Erin Ovalle and marketing consultant

Tech Trends - Social Media Envy
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During the holidays, many people are constantly comparing decorations, meals, gifts and fancy photos online. This has even lead to a phenome

Tech Trends: Online Dating
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In this week's Tech Trends report, WMTW News 8's Erin Ovalle takes a closer look at trends in online dating.

How to Disrupt the Workday for Fun and Profit
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The incredible value of getting people out of their routines.

air fresheners for men. or those who like men.
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Time to Lose ‘Creative’ as an Agency Job Title
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Advertising agencies are held back by treating creatives as a special caste, writes John Winsor of Victor & Spoils.

Queen Elizabeth Rips Chris Christie on Gay Marriage
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LONDON (The Borowitz Report)—Moments after approving a new law legalizing gay marriage in England and Wales, Queen Elizabeth II of Britain u

The Verge
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PR Nudges Its Way to the Content Table
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PR agencies argue they have the skills needed to help brands create content.

5 Awesome Onion Spoofs of Digital Media World
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The Onion points out how awesome sponsored content is and how there is still an need for print in the digital age.

MediaPost Publications VIA Agency Wins Republic Wireless' Integrated Mar...
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VIA Agency Wins Republic Wireless' Integrated Marketing Biz - 04/18/2013

Yahoo’s Unlikely Attempt to Buy Cool
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History is against Yahoo if it believes buying Tumblr will give it relevance with a younger demographic.