But what about “Generation Z,” the generation born after millennials that is emerging as the next big thing for market researchers, cultural observers and trend forecasters?
uh oh ...
Now, I'm hungry.
- WEX Inc.Senior Marketing Manager - Digital Content, 2015 - present
- TEDxDirigoPR/Communications Director (pro bono), 2012 - present
- Independent Consultantdigital marketing, social media, & public relations consultant | Writer, 2012 - 2015
- mainetoday.comBlogger, 2014 - 2015Blogger: "Social Social"
- Portland Press HeraldBlogger, 2013 - 2014Blogger: "Social Social"
- The VIA Agency, Portland, Maine & NYCDirector of Social Media & Agency Communications, 2005 - 2011
- Rock City Coffee Roasters, Rockland, MaineMarketing Consultant & Barista, 2001 - 2004
- Munro & Forster, LondonAssociate Board Director, 1998 - 2000
- CONE, BostonAccount Director, 1997 - 1998
- Feinstein Kean Healthcare, Cambridge, MAAccount Supervisor, 1996 - 1997
- Clarke & Company | Clarke Goward, BostonSenior Account Executive, 1994 - 1996
- Lehman Millet, BostonAccount Executive, 1993 - 1994
- Beth Israel Deaconess Medical Center, BostonMedia Relations Associate, 1991 - 1993
He has over 20 years of marketing experience.
From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency.
In 2011, VIA was named Advertising Age's Small Agency of the Year. Rob played an integral role in VIA's efforts to earn this distinction. He also did other things. He can discuss most of them without using profanity. Rob loves VIA. A lot.
Prior to VIA, Rob worked with agencies in London & Boston including Munro & Forster, Cone, Feinstein Kean Healthcare, and Lehman Millet. He began his career in the office of communications at Deaconess Hospital (now Beth Israel Deaconess Medical Center), a teaching hospital of Harvard Medical School.
Rob's client experience includes angela adams, Alodyne, The VIA Agency, Samsung (campaign), Dunkin' Donuts, Welch's (campaign), Lands' End, Hugo Boss, Swiss Army Brands, HP Hood, Garrand, North American Breweries (campaign), Tiffany & Co., Barbor, Discover Card (campaign), Lojack, Local Thunder, Lovell & Paris, Broadreach Public Relations, IBM, Warner Lambert UK (Listerine, Benedryl, Sudafed & Calpol), Glaxo Wellcome, Novartis, Amgen, Silverstein Properties, and The New York Academy of Sciences.Rob is a Boston native, or more specifically Manchester, MA. He currently splits his time between Portland, ME and NYC.
Rob is a a graduate of the University of Vermont.
His real-life interests include art, travel, books & movies (because "literature & film" sounds pretentious), medical anthropology (because that doesn't sound pretentious at all), the beach, and various form of exercise, albeit grudgingly at times.
- University of Vermont
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