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My review at Amazon for the new book "Global Search Engine marketing," by Anne Kennedy and Kristjan Mar Hauksson

"This is an excellent book, and a must have for the search marketer or Internet marketer who deals in global search campaigns. It is somewhat surprising to me that something like this hasn't come along until now. Overall, it is a book you will want to keep handy, and in arm's reach for knowing and referring to the nuances of global search engine marketing.

I particularly like the way that each country has a synopsis and report of the details that are very important to your target audiences in these areas, and could make the difference between capturing a customer, or not.

Global search is a core competency of the search agency I work for (we have offices in 12 countries and 3 continents, and work on SEO and PPC with many international enterprises) and this book is helpful in filling in even the smallest details for increasing performance of international campaigns.

I ordered a stack of copies of this book for our teams. "
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