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Rob Garner
Works at University of Texas at Dallas
Lives in Dallas
1,078 followers|133,325 views
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Rob Garner

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One of the biggest, but perhaps most overlooked, opportunities in content marketing is the ability to use data to help inform and build upon your own strategies. When starting off with a content marketing strategy and tactical plan, you may feel overwhelmed by the constantly changing landscape. But knowing that the answers to your big questions lie in both your own data and third-party data should provide some relief. A typical problem is determi...
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Google Glass Offers a First-Mover Advantage You Shouldn’t Overlook

Ever seen anyone wearing Google Glasses? Ever wonder what it's like when wearing them? Ever wonder if they are just a fad ... or something writers and content marketers should be paying attention to?

In other words, does Glass have a future? 

And since we’re on the subject of Google, how much attention should we give Google+ now with the departure of +Vic Gundotra, the man who spearheaded the project? Does Google+ have a future? 

If these were questions you always wanted to ask but were ever afraid to, fear not, because in tomorrow's post +Demian Farnworth talks to Google Glass expert +Rob Garner.

And Rob will answer all of Demian's burning questions such as "What's it like wearing an iPhone strapped to your face?"

Stay tuned. 

Update: post is now live:
http://www.copyblogger.com/google-glass/

In the meantime, get Copyblogger delivered directly to your inbox so you don't miss a post:
http://www.copyblogger.com/subscribe/
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At the Great Barrier Reef

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Rob Garner

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The Kenshoo Marketing Transformation Model is intended to act as a benchmark for individuals to assess various approaches to marketing and serve as a guide for what is required to transform your organization and thrive in today’s marketplace. Download this short report now to learn more about the 4 tiers on the Marketing Transformation scale and how Kenshoo can empower your organization.
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Rob Garner

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My interview with Demian Farnworth at Copyblogger about +Google Glass 
 
Google Glass Offers a First-Mover Advantage You Shouldn’t Overlook

Ever seen anyone wearing Google Glasses? Ever wonder what it's like when wearing them? Ever wonder if they are just a fad ... or something writers and content marketers should be paying attention to?

In other words, does Glass have a future? 

And since we’re on the subject of Google, how much attention should we give Google+ now with the departure of +Vic Gundotra, the man who spearheaded the project? Does Google+ have a future? 

If these were questions you always wanted to ask but were ever afraid to, fear not, because in tomorrow's post +Demian Farnworth talks to Google Glass expert +Rob Garner.

And Rob will answer all of Demian's burning questions such as "What's it like wearing an iPhone strapped to your face?"

Stay tuned. 

Update: post is now live:
http://www.copyblogger.com/google-glass/

In the meantime, get Copyblogger delivered directly to your inbox so you don't miss a post:
http://www.copyblogger.com/subscribe/
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Rob Garner

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My book "Search and Social" has just been released in Mandarin for the Chinese market, so I flew out to Shanghai to speak at the ClickZ conference there. There were over 400 in attendance, and the
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Last week we told you we'd be trying out new ways to find Explorers. Well, we weren’t kidding. We learned a lot when we opened our site a few weeks ago, so we’ve decided to move to a more open beta. We’re still in the Explorer Program while we continue to improve our hardware and software, but starting today anyone in the US can buy the Glass Explorer Edition, as long as we have it on hand: google.com/glass

We’re ready to keep meeting new Explorers, and we can’t wait to hear all your experiences and feedback to continue to make Glass even better, ahead of our wider consumer release.
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Have him in circles
1,078 people
Rob Garner's profile photo
Valbona Gjini's profile photo
Lev Pershin's profile photo
Varun Yadla's profile photo
Nick Wilsdon's profile photo
Syed Alley's profile photo
Edmund Wong's profile photo
Bonnie Burns's profile photo
Peter Stabler's profile photo
Work
Occupation
Marketing strategist
Skills
Digital Marketing Strategy, Search, Social, Content, Agile Marketing, Digital Media
Employment
  • University of Texas at Dallas
    Adjunct Professor, 2014 - present
    Teach Social Media Marketing at the Jindal School of Management.
  • SEMPO Board of Directors
    Vice president, 2010 - 2014
  • Advice Interactive Group
    Chief Strategy Officer, 2013 - 2014
    As Chief Strategy Officer, I guide both the agency and client strategies. Specific areas of focus are on social media, search marketing, content marketing, and web development.
  • Rob Garner Consulting
    Owner, 2013 - 2013
  • iCrossing
    VP, Strategy, 2006 - 2013
Basic Information
Gender
Male
Story
Tagline
Digital Marketing Executive, Strategist, Author; VP SEMPO, MediaPost columnist
Introduction
Author of "Search and Social: The Defintive Guide to Real-Time Content Marketing," Wiley/Sybex 2012; VP SEMPO International; Board of Directors, DFW SEM Association; writer for MediaPost since 2006 to present; previously VP Strategy for iCrossing and strategist at Agency.com. Likes to fish.
Bragging rights
Regularly-quoted in many major business and industry publications, including The Wall Street Journal, Dow Jones, Reuters, Mashable, Adweek, Ad Age, Direct Marketing News, Smart Business Magazine, Search Engine Watch, ClickZ, CNNMoney, and The Dallas Morning News. Speaks at many industry events, including Search Engine Strategies (SES), Search Marketing Expo (SMX), WebmasterWorld's PubCon, Search Insider Summit, OMMA, ad:tech, DFW SEM Association, VeriSign's Executive Summit, The Rackspace Customer Event, Domain Roundtable, and the Association of National Advertisers, guest lectures at NYU's graduate marketing program.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Dallas
Contact Information
Work
Phone
214.676.2089
Email