The other day a guy behind the counter at the store asked, "Have you tried product XYZ yet? It's my favorite. It's like SUNSHINE IN A JAR." - and BOOM, he had me.

Instantly. Just like that I HEARD MYSELF replying... "I want SUNSHINE IN A JAR. Yeah. Let me try it!"

So did he SELL ME or CLOSE ME? Nope. He just spontaneously shared what he was passionate about, to the right audience on an "emotional" level. (He didn't talk about taste, vitamins, blah, blah, blah).

Perhaps thats WHY getting FANS and likes and comments is so important to taking your brand, business and income to the next level - SOCIAL PROOF. Lots of people spontaneously sharing your version of SUNSHINE IN A JAR.
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