New Blog... New Approach...

Ever hear of a guy named "Mel Martin" from the copywriting world? He's dead now. Used to smoke like a chimney... but he was the guy that put Bottom Line Inc on the map using TEASER COPY he called fascinations.

... and this blog will feature FASCINATIONS versus keywords. Meaning... the idea is to NOT write for search engines (keyword research, backlinks, SEO) but to write for a social media audience. Check it out... and if you spot anything fun and exciting... comment, share, like it.

Thx. Appreciate you.
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