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Rob Fay
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UX / IA / IxD / Usability junkie. NY Yankee Fan. UConn Husky fan. http://www.robfay.com
UX / IA / IxD / Usability junkie. NY Yankee Fan. UConn Husky fan. http://www.robfay.com

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In the fields of user experience and service design, we use storyboards to illustrate our solutions, so clients can walk in the shoes of their customers, staff, or community and see our solutions as we see them. Storyboards are appealing at an aesthetic level, but are trickier to use in persuading clients who are more used to cold, hard numbers, charts, and tables. Offering more tangible measures of customer sentiment helps clients make connections between the experiences we depict and the sorts of technology, financial, and resource decisions that are necessary to make those experiences happen.

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But now that the CXO title has been around for a few years, I ask you: what does the CXO really do and how have things changed for us? How have we, as a profession, taken ownership of this role? What are you doing differently now that you have a CXO in your organization, and does that CXO even have a UX background? Furthermore, how do we ensure the CXO seat is filled by UX, and what skills does someone need to fill it?

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In this talk, you will hear stories that illustrate the social patterns in our lives, and how businesses can use that knowledge to build new products, market themselves in more relevant ways, and create experiences that people value. Paul will share stories about how people we are close to, and people we’ve never met, may or may not influence us, and explain how norms learned from people’s local culture impact how much they can be influenced. His goal is for you to walk away with concrete ideas about building great products built around social behavior.

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Mark up websites, graphics, and photos, or start brainstorming on a blank canvas. Browse the web with your friends or make that conference call more productive than ever. No plug-ins, downloads, or firewall voodoo - it's all here, ready to go when you are. Browser-agnostic, user-friendly.

is watching the recording of Apple's celebration of Steve Jobs (Safari only)

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Storyboarding & UX – part 2: creating your own [Johnny Holland - Oct 17, 2011]
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