From twitter, 140 is too cramped:
A list is all the service catalogue that is needed TO START.
Name and description, no more.
Build out from there on business value and priorities: portfolio and demand, design, support, SLAs, request catalogue, CMDB, cost allocation...

...but if customers, mgmt, support, ops, dev, finance, SLAs, reporting etc can't all agree on that initial list u r screwed.
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