It was so great to be at #SMX
Sydney and see Cyrus deliver this presentation in person. We know that so many people who are dealing with unnatural links penalties are also faced with the problem of needing to bring their long-established sites forward to meet the challenges of the new Search landscape.
So many people talk about #Hummingbird
and #Entity #Search
, but few have actually managed to explain what it actually means with clarity and simplicity.
In this presentation +Cyrus Shepard
nailed it. More than that, he lifted the veil of mystery surrounding these latest changes in a way that even the least experienced can understand.
If you are a marketer struggling to bring your clients to a real understanding of why things aren't as they used to be, this deck will help you put things in perspective for them.
If you get the chance to read or hear more from +Cyrus Shepard
on this, grab it with both hands!