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Ritter's Communications
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Modern Marketing Solutions
Modern Marketing Solutions

23 followers
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Digital marketing plan: purpose - to define how to compete effectively with digital marketing, including new and advanced digital marketing technologies; includes mobile and social marketing. Timeframe: typically annually; reviewed monthly and quarterly.
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32% of companies lack a formal marketing plan. As we wind down 2018 and head into 2019, consider: what are the companies strategic goals for 2019? How should the marketing plan align with those goals? How can a marketing plan help achieve the overall objectives?
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What is a strategic marketing plan? It's purpose is to define strategic direction in support of lofty growth and big-picture goals; to achieve differentiation to better compete and invest in marketing and marketing technologies to build scale; a comprehensive plan designed to achieve business objectives. Timeframe is annually.
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Cause Marketing and Comfy Socks – A Winning Combination.
Bombas, a direct-to-consumer brand of socks, joins the success of Warby Parker and Tom’s Shoes in building a following based on value, quality, lifestyle, and culture. In our “Brands We Love” article (Fall issue of DIRECT+) we explore their marketing, the company’s “giving back” culture, and why consumers are becoming loyal brand fans of Bombas. While there, register for our Fall Giveaway to win your own Bombas! http://ow.ly/q6Fe50jBt88
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How to effectively use social media to recruit and retain top talent.
In the Fall issue of DIRECT+, we interviewed Carmen Shirkey Collins, Senior Social Media & Talent Brand Manager @WeAreCisco to learn how she and her team are leveraging social media as a tool to recruit and retain top talent. She provides useful insights on maintaining the right tone of voice, social media goal setting, employee advocacy and more. Check out this must-read interview in our Fall 2018 issue of DIRECT+. While you are there, register to win our favorite giveaways from two other featured articles: a podcasting set and comfy Bombas socks! http://ow.ly/8aAF50jxVM1
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A common marketing plan challenge is failure to get down to the details. Marketing plans need to start big picture with goals and strategies but eventually flow down to the most granular level-who is to do what and by when. When plans lack this level of specificity, the implementation lacks a healthy pace or veers off course. Marketers should ensure there is a three month rolling time line throughout the year. The plan should break down larger projects into smaller milestones.
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A common marketing plan problem is lack of coordination between marketing and sales efforts. Buyers don't distinguish between marketing and sales, and they are squarely in charge of their own buying journeys. Marketing and sales should plan together to align activities and campaigns for building awareness, gaining consideration and engaging target audiences. Companies should consider a revenue plan that incorporates sales and marketing goals, activities, campaigns and measures.
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The most important part of a business plan is the marketing plan, Download our free marketing plan today! http://ow.ly/3Q0u50jxUnp
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