I have a passion for exploring the potential of digital media. My consulting company pnc, founded in 2002, enables my clients to fully embrace the power of online marketing. We live in a highly disruptive era that requires the implementation of new communications strategies and changes the DNA of companies. While traditional advertising is losing its once-magical power, social media campaigns, blogs and online video channels are already starting to generate lots of attention, new customers and revenue. And this is just the beginning.
In 2002 I started teaching at the Department of Science of Communication / University of Vienna (courses: digital media, online publishing, web research). In 2006 I started "datenschmutz.net
" which has since then become one of the most popular German weblogs on digital culture.
I am a member of netidee's advisory board, general secretary of the Austrian Internet Council, founder of the event platform konferenzkathi.net
(with Thomas Goiser) and keynote speaker at online marketing events.
My online career started in 1995 at APA's web factory. While studying at the University, I co-founded the first Austrian scientific online publishing platform (medianexus.net
, archived by the Austrian National Library) and the music magazine "the gap". Before running my own company and blog, I worked as a freelance journalist for Heise Verlag, Finacial Times Deutschland and Austria's state television radio Ö1.
CONSULTING PORTFOLIO: pnc offers online marketing workshops perfectly tailored to your needs. We specialize in these fields of expertise:
Social media marketing | SEO (search engine optimization) | AdWords | corporate blogging | web analytics | LinkedIn strategy consulting | content marketing | storytelling | newsletter marketing | editorial planning | management consulting | evalation