G4 Launch in Istanbul - Part 1 - Quick thoughts*
There's little doubt that LG has a lot to ride on the success of its 2015 flagship. Following up after the positive feedback that the G2 and G3 garnered in previous years wasn't meant to be easy, especially when you look at the current landscape of the mobile market.
When the G3 launched in 2014, it mainly had the Galaxy S5 and the iPhone 5S to compete against, the first being an iterative design and device in all aspects, and the second catering to a different clientele altogether (and still carrying the disadvantage of its smaller screen). In 2015, the G4 is launching in a very different market. Samsung surprised everyone - even itself, it seems - with a significantly improved Galaxy S6 (processor, storage, design, build quality, Android skin), and Apple went big, literally, with its iPhone 6 and 6Plus.
So when the competition is leaping forward, you have to do the same to keep your competitive edge, otherwise, even if you started ahead in the first place, you risk losing ground, getting caught, or worse yet, being left behind.
In the camera, the G4 manages to one-up the G3. In the display and battery life, it fixes the G3's issues. In the MicroSD and removable battery, by not changing anything, LG gets the bragging rights for what has now become a differentiating feature. And in the processor, LG is carrying the weight of Qualcomm's failure to produce a competitive high-end processor for this generation of high-end devices.
The G4, in my personal opinion, is LG's iterative revision of the G3. It's the equivalent of the "S" year for Apple. It takes a design and an execution that are tested and approved, and tries to slightly improve where it can. It's a recipe that already worked that is being used for the second time. But companies need these "break" years because there isn't enough time to develop an entirely new device and experience every 12 months. Besides, the novelties introduced need that extra year to be mature enough.
As badly needed as this iteration is, it's hard for hardcore Android users like us to be excited or impressed by what is essentially the second version of the same phone. But there are still upsides, and there are still cool little things here and there that manage to surprise us.
In the next few posts, I will share my personal hands-on impressions with the G4, a few photos taken by the device, and will compare it to the G3 side-by-side.