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Rishi Seth
Works at Evoc
Attended Indian Institute of Management, Kozhikode
Lives in New Delhi
841 followers|28,194 views
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Rishi Seth

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Mobile marketers need to internalise the single most important characteristic of mobile user behaviour.
People hate typing on mobile. This fundamental reality must guide every single mobile marketing strategy
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It's a tough world for community managers out there.
 
Here's why online communities die, and what community managers can do to prolong their community's life
All online communities have a limited life. and marketers need to follow a few rules to prolong their communities' existence.
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Latest on the blog: important lessons for marketers from Flipkart's 'Big Billion Day' sale
Conducting the Big Billion Day sale might just have turned out to be a very expensive marketing blunder for the company
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Maybe your brand needs a personality. Maybe it doesn't. 
Do all brands have a personality? Do all of them need one? We provide the answers.
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 How Xiaomi went about building its brand in India, without spending a penny on advertising
Xiaomi, known to shun the traditional rules of brand-building, has become a runaway success in india. Find out why.
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Rishi Seth

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"Not an encouraging news for marketers"
 
Why CSR would not help you increase sales. On our blog today
Research reveals how CSR affects consumer behaviour; and it is not an encouraging news for marketers
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Rishi Seth

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Yes, we are hiring.
 
Do you have 2-6 years of experience? Would you like to work with the hottest communications start-up? If yes, write to us at work@evoc.in and tell us your story (maximum marks for a creative story). Don't forget to attach your résumé!  Read our blog post to know more on why you should be working at Evoc.  http://evoc.in/blog/2014/01/working-at-evoc/
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Questions that help you predict your success in building an online community
An online community will not work for every brand. Answering a few critical questions can tell you if your brand needs one.
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Beginning a new series focused on building communities and scaling up the mass adoption of new mass-marketed services.
 
Fighting the network effect can be a matter of life and death for any new social network, service or community.
For an upstart social network, service or a community, there are three different ways to fight the network effect
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On the Evoc blog.
 
Content creation and curation can go hand in hand for an effective and efficient content marketing program.
You need clarity of your own marketing strategy and a sharp understanding of human behavior to make content curation work for you
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Shocking and surprising? :)
 
Social marketing is glamorous. And in vogue. And completely ineffective, when compared to email marketing. On our blog.
A business is likely to get 38 times more customers from email marketing than social marketing, data shows
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The Narendra Modi campaign showed the power of a well-executed marketing composite. On our blog today
The secret to a highly successful marketing campaign is to understand and get the composite right
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People
In his circles
118 people
Have him in circles
841 people
Sumit Agarwal's profile photo
Sunil Dang's profile photo
Owais Shaikh's profile photo
gauv shukla's profile photo
Franchise With Always Best Care's profile photo
Yodo Marketing's profile photo
Ganesh Lohar's profile photo
RADHASOAMI TARNTARAN's profile photo
Bimal Modi's profile photo
Work
Occupation
Marketing and Communications Consultant
Employment
  • Evoc
    Founder and CEO, 2014 - present
  • The PRactice
    Account Director, 2011 - 2013
  • Text 100 India
    Public Relations and Social Media Consultant, 2009 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New Delhi
Previously
Mumbai - Amritsar
Links
YouTube
Story
Tagline
A responsible hedonist
Introduction
Marketing and Communications Consultant
Education
  • Indian Institute of Management, Kozhikode
    Executive MBA, 2011 - 2013
Basic Information
Gender
Male