We’re currently notifying our Explorers who signed up at Google I/O 2012, and they’ll be receiving Glass in waves in the coming weeks. We’ve also accepted people who told us what they would do #ifihadglass, and we’ll start reaching out to them later on. If you are one of our Explorers: this process will take some time, so hang in there and thanks in advance for your patience.
We know there will be bumps in the road, and changes to make, but we’re excited by the ways our Explorers want to use this first version of Glass.
Here's to the next step.
In the past two days, we’ve covered two trends in digital creativity: connected objects and re-imagined canvases. Today, the third trend we will be highlighting in this 6-part series is the idea of Useful Marketing.
Marketing has become less about talking and more about doing. Brands, even the non-techy ones, are launching mobile, web and hardware products. Tools that make people’s lives easier, more productive and more fun can bring a brand’s promise to life in tangible ways. Whether they’re leveraging data to help users exercise more, tracking a pizza delivery, or making driving a social experience, the most loved brands of the future will create real value for their audiences through marketing.
The KLIPPBOK by IKEA campaign (http://goo.gl/Bx6Qz) is an iPad app which gives users access to IKEA products all year round. KLIPPBOK gives home decoration enthusiasts a space to mix’n’match IKEA products to create ideas for their home. It takes advantage of the tactile and immediate nature of touch screen devices and lends itself to being a freeform creative tool (in this case a scrapbook). The portability allows people to engage whenever inspiration strikes; at home, on the bus to work or when they’re on a break. It also means they can easily share ideas with family and friends.
Be sure to check back in tomorrow for the next trend in our 6-part series on digital creativity.
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