In the past two days, we’ve covered two trends in digital creativity: connected objects and re-imagined canvases. Today, the third trend we will be highlighting in this 6-part series is the idea of Useful Marketing.
Marketing has become less about talking and more about doing. Brands, even the non-techy ones, are launching mobile, web and hardware products. Tools that make people’s lives easier, more productive and more fun can bring a brand’s promise to life in tangible ways. Whether they’re leveraging data to help users exercise more, tracking a pizza delivery, or making driving a social experience, the most loved brands of the future will create real value for their audiences through marketing.
The KLIPPBOK by IKEA campaign (http://goo.gl/Bx6Qz) is an iPad app which gives users access to IKEA products all year round. KLIPPBOK gives home decoration enthusiasts a space to mix’n’match IKEA products to create ideas for their home. It takes advantage of the tactile and immediate nature of touch screen devices and lends itself to being a freeform creative tool (in this case a scrapbook). The portability allows people to engage whenever inspiration strikes; at home, on the bus to work or when they’re on a break. It also means they can easily share ideas with family and friends.
Be sure to check back in tomorrow for the next trend in our 6-part series on digital creativity.
- StudiosCreative Director, present
• Named Adill Adzam Salim @ Ripsta : Addie - Daddy
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• Pure rap is what i listen ~ Lyric/poem/poetry writer
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- Sekolah Menengah Kebangsaan Bandar Baru Sri PetalingSPM, 1996 - 2000
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