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Riku Vassinen
Works at R/GA
Attended Helsinki School Of Economics (MSc Marketing)
Lives in Singapore
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Riku Vassinen

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What people have been reading from me this year? http://standupstrategy.org/2014/12/23/my-greatest-hits-2014/
Below are the ten most-read posts of the year. If I think about this blog, there are two distinctive types of posts in here. Other ones are I just blow off steam and rant about something quite rand...
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Riku Vassinen

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Brands understand real-time marketing wrong. Too often they try to ride existing fad and force their brand brand into it. In reality it works the opposite way. You inject that real-time event to yo...
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Riku Vassinen

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There has been lots of talk about Kobe´s big contract and how selfish that has been. I do not really understand the criticism. Kobe is the star worker for the organization who makes millions out of...
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Riku Vassinen

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Online advertising is not a zero-sum game and wise marketers use multiple channels to get results. Brands need to be digital-first and comparing different formats in isolation is not really benefic...
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Riku Vassinen

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Lately I have been thinking quite a lot the future of Internet business and who will eventually become the king of the hill: http://standupstrategy.org/2014/10/16/who-will-be-the-master-of-internet-universe/
If you simplify the consumer-facing web business (so I am excluding infrastructure and other boring things which is where the real money is), it is about three things: products, commerce & adve...
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From business logic perspective, Facebook and YouTube are more traditional advertising than social media. When you sponsor a post in Facebook, you should invest as much or even more to it than to a...
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Using profanity is part of your verbal excellence. Right curse word at the right time can amplify your point and elevate your message. Of course you have to be selective when you use those filthy w...
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Why you should always have lunch break? http://standupstrategy.org/2014/11/20/never-skip-your-lunch-break/
Brain is a muscle; you have to give it a rest once in a while so you can keep on pushing throughout the day. Usually people who do exceptionally long hours are the people who are not really using t...
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And the winner of the best Christmas ad of the year goes to Mulberry: http://standupstrategy.org/2014/11/11/anatomy-of-an-insight-mulberry-winchristmas/
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Internet has not made us safe from con artists. However, thanks to Internet, it is harder to keep scamming people. The frauds are exposed and shared faster. The backlash for them is also fierce. O...
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Why I was so amped up about Internet was that I could be able to talk about things I was interested (hiphop, basketball and record collecting) with people all around the world. With my friends I ca...
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Education
  • Helsinki School Of Economics (MSc Marketing)
Basic Information
Gender
Male
Work
Occupation
Planning Director
Skills
Mad Skillz
Employment
  • R/GA
    Planning Director, 2013 - present
  • N2
    Strategist, 2010 - 2012
  • TBWA\DIEGO
    Concept Designer, 2008 - 2010
  • MySpace Finland
    Marketing Manager, 2007 - 2008
  • Holy Mountain
    CEO, 2006 - 2007
  • Spring House
    Marketing Manager, 2004 - 2006
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Singapore
Previously
Helsinki - Hyvinkää