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Rieva Lesonsky
Works at GrowBiz Media
Attended University of Missouri–Columbia
Lives in California
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Rieva Lesonsky

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Family businesses come in different shapes and sizes – from startups to those passed down by families for generations – and they play a huge role in the economy. These businesses make up 90 percent of all business enterprises in North America. But, it increasingly looks like these businesses might be in danger of extinction.
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Rieva Lesonsky

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Given the huge impact that high emotional intelligence has on our success, it only make sense that empathetic marketing is the new key to marketing success.
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The Hartman Group recently released a study of Food Shopping in America and it held some fascinating insights into male shopping behavior. Though the report was focused on changes in food shopping, there’s plenty you can apply to how men shop—for everything. One of the key findings of the report--“Today’s grocery shoppers are more engaged and informed, and they want a deeper connection with the food they eat. Fueled by new knowledge and aspiratio...
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Rieva Lesonsky

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While even the word “negotiation” can evoke fear, stress and anxiety for many, the intent is quite simple: to discuss and ultimately agree on a deal. Whether it’s a multimillion dollar contract or just deciding where to meet for lunch, life is rife with negotiations. And, the negotiation process is a lot like a chess game where strategy reigns supreme—one thoughtfully considered move at a time. Make a careless, short-sighted, ill-conceived move a...
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Thanks Saul, we're working on it
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Learn how Christina Thompson launched an ecommerce business selling women's golf gear in this week's Secrets of Success.
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My father taught me an important lesson when I was in high school. Like this reader, I was overtaxed: I was taking seven classes a day (including three difficult Advanced Placement courses), was President of three after-school student organizations, acting in my school’s Drama Club, and had a six-day-a-week newspaper delivery route with 92 private homes. Frankly, I was killing myself. I had little time for friends, girls, and fun.
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Is your SEO working for you? Get better results from your small business website by using these 10 SEO best practices.
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Build a strong inbound marketing program for your small business by incorporating these 5 factors for success.
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Funding the Big Idea is a unique annual event that gives you the opportunity to present your business idea and network with Investors and other entrepreneurs. Tickets available now!
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If your website isn't yet using responsive design, you could be driving potential customers away--and falling behind your competition.
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Guy Kawasaki is a thought leader, so if he says these unconventional social media strategies work, they work! Here are 6 you can start using today.
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As a small business owner, you might not always have the time to sit down and hash out a plan of attack – but it’s important that you do. By getting in the right frame of mind and nailing down not only what you hope to accomplish, but also exactly how you plan to accomplish it, business goals are much easier to attain.
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very nice work
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Work
Occupation
CEO GrowBiz Media. SmallBizDaily.com, editor, writer, speaker, author
Skills
writing, editing, public speaking
Employment
  • GrowBiz Media
    CEO, 2008 - present
  • Entrepreneur Magazine
    SVP/Editorial Director, 1983 - 2008
  • Entrepreneur Magazine
    Research Assistant, 1978 - 1980
  • Doubleday Book Publishers
    Jr. Research Analyst, 1975 - 1978
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
California
Previously
Long Island - NY, CA, MO
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Tagline
Small business and entrepreneurship journalist and advocate.
Introduction
Brooklyn born, Long Island raised. Living in southern California for over 30 years. 

Dedicated to helping aspiring and current entrepreneurs start and grow their businesses. 

Author of several books, and hundreds of articles about business ownership.
Education
  • University of Missouri–Columbia
    Journalism, 1971 - 1974
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Gender
Female
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In a relationship
Rieva Lesonsky's +1's are the things they like, agree with, or want to recommend.
5 Dream Employees Who Can Turn Into Your Worst Nightmare
www.openforum.com

Dream employees feel like a blessing until they feel like a curse. Here are 5 types of employees who start off great, but could eventually d

Financing with Factoring | Small Biz Daily
www.smallbizdaily.com

Startups have enough on their plate during their nail-biting first months and years in business to have to worry about something like financ

You Can Be a Star Negotiator | Small Biz Daily
www.smallbizdaily.com

While even the word “negotiation” can evoke fear, stress and anxiety for many, the intent is quite simple: to discuss and ultimately agree o

Ice Cream Sandwiches | Small Biz Daily
www.smallbizdaily.com

This time the focus is on ice cream sandwiches. But these aren’t the kinds of sandwiches you got from the ice cream truck or grocery store.

Running in Circles? | Small Biz Daily
www.smallbizdaily.com

My father taught me an important lesson when I was in high school. Like this reader, I was overtaxed: I was taking seven classes a day (incl

Planning for Success | Small Biz Daily
www.smallbizdaily.com

As a small business owner, you might not always have the time to sit down and hash out a plan of attack – but it’s important that you do. By

E-Commerce and the Cloud | Small Biz Daily
www.smallbizdaily.com

In the past, business owners and the average person putting themselves out on the Internet had very little access to data that indicated the

11 Things Entrepreneurs Need to Know | Small Biz Daily
www.smallbizdaily.com

1) 5 Ways to Protect Your Business from Cyberattacks 30,000 websites are hacked every day. Every day? SiteLock shares some tips for how to a

Finding Valuable Content | Small Biz Daily
www.smallbizdaily.com

Content marketing is still the king of the digital marketing arena. But content is a very broad term, covering a range of forms from social

Relocating Your Business | Small Biz Daily
www.smallbizdaily.com

It is an exciting time when your business is growing. It is very rewarding to see hard work pay off and word spread at how efficient and pro

From Bean to Chocolate Bar | Small Biz Daily
www.smallbizdaily.com

Who doesn’t love chocolate? For years entrepreneurs have taken advantage of America’s love of chocolate (last year chocolate sales totaled n

8 Things Entrepreneurs Need to Know | Small Biz Daily
www.smallbizdaily.com

These days, workplaces come in a variety of shapes and sizes. Many companies are allowing empl0yees to work at home, which, while a great pe

Small Business and Staffing Firms | Small Biz Daily
www.smallbizdaily.com

It is a precarious time to be a small business owner in America today. Comprising more than 99 percent of America’s employer firms according

Franchise Your Business? | Small Biz Daily
www.smallbizdaily.com

A number of people have approached us wanting to license our business concept. I’ve done some reading and it seems to do this we will have t

Work Contest Winners | Small Biz Daily
www.smallbizdaily.com

It’s not everyday you hear from successful entrepreneurs that their secret to success is, “A big vat of guacamole.” But that’s what the foun

Starting on the Right Foot | Small Biz Daily
www.smallbizdaily.com

If you’re like many small business owners, the New Year brings the promise of new opportunities and the potential to capitalize on improveme

How to Find a Manufacturer in China
www.americanexpress.com

If you want to create a new product but have a limited budget, you may be considering sourcing to China. Here's a guide to help you find the

Using Video in Your Business | Small Biz Daily
www.smallbizdaily.com

The benefits of using video to build up businesses are clear. Video improves marketing, boosts sales and strengthens customer rapport. A stu

Perception of Value | Small Biz Daily
www.smallbizdaily.com

Value is in the eye of the beholder. But what influences the beholder in their perceptions? This infographic looks at the psychology behind

5 Tech Ideas to Grow Your Business | Small Biz Daily
www.smallbizdaily.com

You’ve got a line for tech spending in your business’ budget for 2015, right? Good. The lessons learned from business in 2014 tell me that t