Profile

Cover photo
Rieva Lesonsky
Works at GrowBiz Media
Attended University of Missouri–Columbia
Lives in California
5,116 followers|124,261 views
AboutPostsPhotosVideos+1's

Stream

Rieva Lesonsky

Shared publicly  - 
 
Cloud computing can change your small business
Interviews can provide great insight. But do you know what a potential new hire is really thinking?Sometimes you don't. That's why the undercover interview can be a great tool.Here's how it works. Most interviews include some form of tour, even if the tour is just a quick stroll around the office area. Handle that tour correctly and you might learn a lot more than you ever imagined about a candidate's motivations, interests, and fit for your busi...
1
Add a comment...

Rieva Lesonsky

Shared publicly  - 
 
We’ve talked about the organic trend before, discussing the growing popularity of organic food, beverages and other products with the American consumer.
1
Add a comment...

Rieva Lesonsky

Shared publicly  - 
 
Step 5: Get Social Editor’s note: This is the fifth of eight installments for SUCCESS’s 3rd annual Start Small Win Big entrepreneur challenge. Check out last week's installment.
2
Add a comment...

Rieva Lesonsky

Shared publicly  - 
 
5 Things Entrepreneurs Need to Know—Small Business Week Edition By Rieva Lesonsky In honor of Small Business Week, we’re bringing you three bonus editions of Things Entrepreneurs Need to Know. Be sure to check the regularly scheduled column, which posts here almost every Saturda
1
Add a comment...
Have her in circles
5,116 people
A simohammed's profile photo
Max Asad's profile photo
Amit Garg's profile photo
Republica  Arriba UFSJ's profile photo
larry FOREST's profile photo
Ron Pedigo's profile photo
Tomeka Winborne's profile photo
Kan Jan's profile photo
Jorge Alberto Mussuto's profile photo

Rieva Lesonsky

Shared publicly  - 
 
As part of the quarterly planning process for clients, we ask leaders and their team members to think back on the highlights and low points from the last quarter. What happened that was great? What are some issues that need to be addressed? Often, it’s surprisingly difficult to remember everything that had happened over the past three months.
1
Add a comment...

Rieva Lesonsky

Shared publicly  - 
1
David F “SmallBizDavid” Leopold's profile photo
 
Great article, +Rieva Lesonsky ; how would you like to discuss it with me to be Chapter 20 in my new video book? (I'm sure you don't remember, but we met as judges for a SAGE competition in Chicago -maybe five years ago?)  Your friend (and mine), +Barbara Weltman discussed "Small Business Money Matters", in my Chapter Four Introduction...
Add a comment...

Rieva Lesonsky

Shared publicly  - 
 
Looking to start (or grow) a business in an industry that’s already huge and destined to grow even larger?
1
Add a comment...

Rieva Lesonsky

Shared publicly  - 
 
When it comes to corporate compliance training, it’s very definitely not a case of “one size fits all.” By far the best results are obtained when you match training to the role and competency of the individual. This has a huge impact on training success – but also on the bottom line, in the shape of time and money savings.
1
Add a comment...

Rieva Lesonsky

Shared publicly  - 
 
Creating a compelling personal brand is one of the best ways a small business owner can encourage customer loyalty, attract new clientele, and move their business forward. People love to do business with a brand they have a personal affinity with. Learning to tell the story of who you are, why you went into business and what value you offer will keep customers engaged and coming back for more. Here are 5 tips to help jumpstart your personal brand...
1
Add a comment...

Rieva Lesonsky

Shared publicly  - 
 
As we celebrate National Small Business Week I’m reminded of all the times I’ve been asked “what traits do successful entrepreneurs possess?”
6
2
Tamara “Tamu Incorporated” Newson's profile photoNorthStarr Media Group's profile photoSean Sullivan's profile photo
 
Have to love Dr.Suess. sometimes the simplest advice goes a long way!
Add a comment...
People
Have her in circles
5,116 people
A simohammed's profile photo
Max Asad's profile photo
Amit Garg's profile photo
Republica  Arriba UFSJ's profile photo
larry FOREST's profile photo
Ron Pedigo's profile photo
Tomeka Winborne's profile photo
Kan Jan's profile photo
Jorge Alberto Mussuto's profile photo
Work
Occupation
CEO GrowBiz Media. SmallBizDaily.com, editor, writer, speaker, author
Skills
writing, editing, public speaking
Employment
  • GrowBiz Media
    CEO, 2008 - present
  • Entrepreneur Magazine
    SVP/Editorial Director, 1983 - 2008
  • Entrepreneur Magazine
    Research Assistant, 1978 - 1980
  • Doubleday Book Publishers
    Jr. Research Analyst, 1975 - 1978
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
California
Previously
Long Island - NY, CA, MO
Links
Contributor to
Story
Tagline
Small business and entrepreneurship journalist and advocate.
Introduction
Brooklyn born, Long Island raised. Living in southern California for over 30 years. 

Dedicated to helping aspiring and current entrepreneurs start and grow their businesses. 

Author of several books, and hundreds of articles about business ownership.
Education
  • University of Missouri–Columbia
    Journalism, 1971 - 1974
Basic Information
Gender
Female
Relationship
In a relationship
Rieva Lesonsky's +1's are the things they like, agree with, or want to recommend.
Don't Look Back | Small Biz Daily
www.smallbizdaily.com

As part of the quarterly planning process for clients, we ask leaders and their team members to think back on the highlights and low points

Self Coaching Yourself to Success | Small Biz Daily
www.smallbizdaily.com

Peter Drucker tells us, “The best way to predict the future is to create it.” Creating a clear vision of where you want to go with your busi

How Women Shop and What It Means for Your Business | Small Biz Daily
www.smallbizdaily.com

After further looking into women’s habits and behaviors, they found women across the generations shared many “similarities when it comes to

Selling on Amazon.com | Small Biz Daily
www.smallbizdaily.com

Over two million Americans make a full-time or part-time living selling merchandise on Amazon.com. Roughly 200 of them attended last week’s

Google Talks Fashion | Small Biz Daily
www.smallbizdaily.com

Google is getting into the fashion business—and that’s good news for fashion entrepreneurs. If you sell clothing or accessories, wouldn’t it

3 Steps to Developing a Marketing Calendar
www.americanexpress.com

Here's a quick look at the tools and elements you should include when creating an effective marketing calendar.

Buying a Business | Small Biz Daily
www.smallbizdaily.com

When you are trying to figure out if you should purchase a new business you should ask a lot of questions. You can start off by asking these

Reading List for Your Busy Week | Small Biz Daily
www.smallbizdaily.com

The life of a business owner is a busy one. If I had my way, days would be 30 hours long—and there’d be, like the Beatles sang: “8 days a we

The New, Improved (But Still Problematic) Regulation A | Small Biz Daily
www.smallbizdaily.com

When last week’s column, “Equity Crowdfunding, A Year Later” was released last week, a number of sharp-eyed readers sent e-mails saying “hey

Tech It Easy | Small Biz Daily
www.smallbizdaily.com

Are you a small business owner, or preparing to become one? Whether your business is up and running or you are still in the planning stages,

Moving Your Business to the Cloud | Small Biz Daily
www.smallbizdaily.com

Do you worry that moving your business to the cloud will cost too much? Are you reluctant to give up hardware and software you’ve already in

5 Dream Employees Who Can Turn Into Your Worst Nightmare
www.openforum.com

Dream employees feel like a blessing until they feel like a curse. Here are 5 types of employees who start off great, but could eventually d

Financing with Factoring | Small Biz Daily
www.smallbizdaily.com

Startups have enough on their plate during their nail-biting first months and years in business to have to worry about something like financ

You Can Be a Star Negotiator | Small Biz Daily
www.smallbizdaily.com

While even the word “negotiation” can evoke fear, stress and anxiety for many, the intent is quite simple: to discuss and ultimately agree o

Ice Cream Sandwiches | Small Biz Daily
www.smallbizdaily.com

This time the focus is on ice cream sandwiches. But these aren’t the kinds of sandwiches you got from the ice cream truck or grocery store.

Running in Circles? | Small Biz Daily
www.smallbizdaily.com

My father taught me an important lesson when I was in high school. Like this reader, I was overtaxed: I was taking seven classes a day (incl

Planning for Success | Small Biz Daily
www.smallbizdaily.com

As a small business owner, you might not always have the time to sit down and hash out a plan of attack – but it’s important that you do. By

E-Commerce and the Cloud | Small Biz Daily
www.smallbizdaily.com

In the past, business owners and the average person putting themselves out on the Internet had very little access to data that indicated the

11 Things Entrepreneurs Need to Know | Small Biz Daily
www.smallbizdaily.com

1) 5 Ways to Protect Your Business from Cyberattacks 30,000 websites are hacked every day. Every day? SiteLock shares some tips for how to a

Finding Valuable Content | Small Biz Daily
www.smallbizdaily.com

Content marketing is still the king of the digital marketing arena. But content is a very broad term, covering a range of forms from social