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Rieva Lesonsky
Works at GrowBiz Media
Attended University of Missouri–Columbia
Lives in California
5,052 followers|118,553 views
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Rieva Lesonsky

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If you're trying to attract B2B buyers purchasing technology, here's what you need to know about the best social media channels for reaching them.
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If you’re anticipating the big plunge into full-time entrepreneurism, you must carefully evaluate various factors. The necessity for a full-time commitment is far greater than the flexibility of being a part-time principal, and it requires a significant change of attitude and lifestyle.
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Learn how to stand out in a crowded market, communicate better and hang in during tough times in this week's books small business owners should read.
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Nation’s Restaurant News recently released the results of its “2015 Consumer Picks” survey, which studies major chain restaurants and franchises. While the winning restaurants are mostly household names, there’s a lot independent restaurant owners can learn from the results about what consumers are looking for when they go out to eat.
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When you are trying to figure out if you should purchase a new business you should ask a lot of questions. You can start off by asking these general, but essential questions and then progress to more industry or company-specific concerns as needed.
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As we celebrate National Small Business Week I’m reminded of all the times I’ve been asked “what traits do successful entrepreneurs possess?”
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Have to love Dr.Suess. sometimes the simplest advice goes a long way!
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Looking for new ideas on how to grow your email list? From asking for subscriptions to using social media, I have 8 free and easy ideas for you.
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If you're trying to attract B2B buyers purchasing technology, here's what you need to know about the best social media channels for reaching them.
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Rieva Lesonsky

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People
In her circles
3,347 people
Have her in circles
5,052 people
gaurav kapadiya's profile photo
Anna Salorinne's profile photo
Row Street's profile photo
Max Asad's profile photo
Mureed Khan's profile photo
Wale Ogundipe's profile photo
James Henry's profile photo
Suave Blessed's profile photo
Tomeka Winborne's profile photo
Work
Occupation
CEO GrowBiz Media. SmallBizDaily.com, editor, writer, speaker, author
Skills
writing, editing, public speaking
Employment
  • GrowBiz Media
    CEO, 2008 - present
  • Entrepreneur Magazine
    SVP/Editorial Director, 1983 - 2008
  • Entrepreneur Magazine
    Research Assistant, 1978 - 1980
  • Doubleday Book Publishers
    Jr. Research Analyst, 1975 - 1978
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
California
Previously
Long Island - NY, CA, MO
Links
Contributor to
Story
Tagline
Small business and entrepreneurship journalist and advocate.
Introduction
Brooklyn born, Long Island raised. Living in southern California for over 30 years. 

Dedicated to helping aspiring and current entrepreneurs start and grow their businesses. 

Author of several books, and hundreds of articles about business ownership.
Education
  • University of Missouri–Columbia
    Journalism, 1971 - 1974
Basic Information
Gender
Female
Relationship
In a relationship
Rieva Lesonsky's +1's are the things they like, agree with, or want to recommend.
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Google is getting into the fashion business—and that’s good news for fashion entrepreneurs. If you sell clothing or accessories, wouldn’t it

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Here's a quick look at the tools and elements you should include when creating an effective marketing calendar.

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When you are trying to figure out if you should purchase a new business you should ask a lot of questions. You can start off by asking these

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The New, Improved (But Still Problematic) Regulation A | Small Biz Daily
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When last week’s column, “Equity Crowdfunding, A Year Later” was released last week, a number of sharp-eyed readers sent e-mails saying “hey

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Are you a small business owner, or preparing to become one? Whether your business is up and running or you are still in the planning stages,

Moving Your Business to the Cloud | Small Biz Daily
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Dream employees feel like a blessing until they feel like a curse. Here are 5 types of employees who start off great, but could eventually d

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Startups have enough on their plate during their nail-biting first months and years in business to have to worry about something like financ

You Can Be a Star Negotiator | Small Biz Daily
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While even the word “negotiation” can evoke fear, stress and anxiety for many, the intent is quite simple: to discuss and ultimately agree o

Ice Cream Sandwiches | Small Biz Daily
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This time the focus is on ice cream sandwiches. But these aren’t the kinds of sandwiches you got from the ice cream truck or grocery store.

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My father taught me an important lesson when I was in high school. Like this reader, I was overtaxed: I was taking seven classes a day (incl

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As a small business owner, you might not always have the time to sit down and hash out a plan of attack – but it’s important that you do. By

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In the past, business owners and the average person putting themselves out on the Internet had very little access to data that indicated the

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1) 5 Ways to Protect Your Business from Cyberattacks 30,000 websites are hacked every day. Every day? SiteLock shares some tips for how to a

Finding Valuable Content | Small Biz Daily
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Content marketing is still the king of the digital marketing arena. But content is a very broad term, covering a range of forms from social

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It is an exciting time when your business is growing. It is very rewarding to see hard work pay off and word spread at how efficient and pro

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Who doesn’t love chocolate? For years entrepreneurs have taken advantage of America’s love of chocolate (last year chocolate sales totaled n

8 Things Entrepreneurs Need to Know | Small Biz Daily
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These days, workplaces come in a variety of shapes and sizes. Many companies are allowing empl0yees to work at home, which, while a great pe

Small Business and Staffing Firms | Small Biz Daily
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It is a precarious time to be a small business owner in America today. Comprising more than 99 percent of America’s employer firms according