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Riedel Marketing Group
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Consumers seek out online product reviews when they are making a purchase decision. Find out how many reviews they read and where they read them.

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According to author Tim Williams, “Driven by new engineering innovations, the majority of manufacturers continue to add more and more features to their products without adequately evaluating their utility to the end user.” These are “KPD” driven companies. They subscribe to the new product development strategy of designing products that have more “knobs per dollar” than competitive products. As if having the most “knobs per dollar” is the key to new product success. The key to new product success is having the right feature package, not the most features. Determining what the right feature package is requires as Williams puts it, evaluating [the feature’s] utility to the end user”. Is your company “KPD”-driven or consumer-driven?

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This is a cautionary tale about the risk you take when you are not willing to invest in consumer market research to validate that consumers will actually want to buy your new product. Validation research is especially important when you have tinkered with a best selling product. Read how Casabella missed the mark when they introduced their "new and improved" Waterblock Glove.

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Chris Ronzio, Founder and CEO of management consulting firm Organize Chaos, recently shared what he learned from three unsuccessful new product launches. He has come to believe that “successful launches share a few common elements”: a great story; a great offer; scarcity; and validation. Of these, storytelling is the most important. Find out why in this Housewares Insight blog post.

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If you use brainstorming to generate new product ideas, stop. It doesn't work. A technique that is proven to be more effective is brainwriting which is "like brainstorming, except that group members write their ideas on pieces of paper instead of sharing out loud".

http://www.fastcodesign.com/3062292/evidence/brainstorming-is-dumb

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"Mute Your Phone When You are not Speaking": One of six valuable tips for conference calls.

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Today's Housewares Insight blog post reveals an important emerging consumer trend that represents growth opportunities for the housewares companies who develop products that address consumer needs in the "aging smarter" space.

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Housewares manufacturers, think you should focus all your marketing efforts on Millennials? Think again. According to Houzz's Overview of Home Renovation in 2015, three quarters of the homeowners who renovated in 2015 are 45 or older. 17% of between the ages of 35 and 44. Just one in ten is between the ages of 25 and 34 (Millennials). Download the Houzz report for more insight into the people who are renovating and redecorating their homes.

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Excellent article from NPD on the health and wellness trend. Features shopping trends in food, home, fitness, tech, fashion, beauty, and other industries. Discover what the wellness craze means for you as a manufacturer or retailer.

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The process of reinvention or "deconstruction", a fairly common practice in the modern kitchen, would be a great approach to use when you are trying to figure out how to improve an existing product. How can you apply this design method to reinvent your existing products?
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