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Rick Ramos
467 followers
467 followers
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Rick's posts

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"So far, RankBrain is living up to its AI hype. Google search engineers, who spend their days crafting the algorithms that underpin the search software, were asked to eyeball some pages and guess which they thought Google’s search engine technology would rank on top. While the humans guessed correctly 70 percent of the time, RankBrain had an 80 percent success rate."

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"In comparison with those who read the transcripts, the evaluators who heard pitches judged the candidates to have greater intellect (to be more rational, thoughtful, and intelligent), on average. They also liked the individuals more, had a more positive overall impression, and — perhaps most important — were more interested in hiring the candidates. Evaluators who saw the videos appeared to be even more favorably impressed, but there was no statistically significant difference between the evaluations of video and audio."

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TL:DR
New Keywords & Content
New Verticals & SERP Features
Additional SERP Domination
Moving Up the Buyer Funnel
International/Multi-Language Targeting

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"The research note is designed to combat the perception that the mobile web is anemic or in decline (and by extension Google). It’s not"

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"If you’re still keyword-plugging your blog posts, there’s a decent chance you wear overalls with one strap down, three-quarter pants, and mood rings because, giiiirl, you’re living in another decade."

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