For the past few years, has been driving home their mobile-first mantra as more and more people increasingly rely on and search from their smartphones. In 2016, they’ve put their words into action. This year, Google redesigned the cluttered desktop SERP to look more like the mobile in-line SERP, gave advertisers back more control of their mobile and tablet bid adjustments, and introduced price extensions for mobile ads, another innovation to improve the look and performance of ads that show up in mobile search. They’ve even announced they’re moving toward a mobile-first search index.
This week, Google announced one more mobile ad extension, message extensions.