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Rick Noel
Works at eBiz ROI, Inc.
Attended Rensselaer Polytechnic Institute
Lives in NY
3,595 followers|394,966 views
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Rick Noel
owner

Advertising  - 
 
Google AdWords Call-Only Ads Automatically Showing Business Name In Headline by +Barry Schwartz

+Joshua Leibner  posted on Twitter that the Google AdWords call only ads is now automatically pulling in the business name into the headlines of the ads. I tested this myself and it seems to be legit.

Look at this call only ad that inserts the business URL/name into the headline in an awkward way: 

#GoogleAdWords   #CallOnlyAds  
Josh Leibner posted on Twitter that the Google AdWords call only ads is now automatically pulling in the business name into the headlines of the ads. I tested this myself and it seems to be legit.Loo
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Rick Noel
owner

CRO  - 
 
5 Tiny Mistakes That Confuse Site Visitors and Kill Conversion Rates (and How to Fix Them) by +Jon MacDonald via +Leadpages 

Everyone knows to look out for the big things in landing page design, but it’s the little things that can make you stumble and drop the ball.

When it comes to graphics, you worry about pointing eyes in the right direction, using the correct fonts, and placing each element in exactly the right spot.

When it comes to writing, you try to craft compelling copy to draw the reader in and maintain attention all the way through to the call to action.

That’s all fine and necessary, but the litmus test comes when you consider the results.

#landingpage   #CRO  
Conversion-rate optimization expert Jon MacDonald shares five easy-to-miss landing page and homepage mistakes that can lead your site visitors astray.
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Rick Noel
owner

Search  - 
 
When and How to Listen to Google's Public Statements About SEO by +Rand Fishkin via +Moz 

When +Google says jump, it's hard not to jump. Often we take the words of Google representatives as edict and law, but it's important to understand subtleties and to allow for clarification with time.

In today's Whiteboard Friday, Rand discusses some angles to consider that will help you stay grounded when the "Big G" makes a statement about SEO.

#WhiteboardFriday   #SEO   #WebMasters   #GoogleTermsOfService  
When Google says jump, it's hard not to jump. We often take the words of Google representatives as law, but it's important to understand subtleties and to allow for clarification with time. In today's Whiteboard Friday, Rand discusses some angles to consider that will help you stay grounded when the "Big G" makes a statement about SEO.
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Rick Noel
owner

Analytics & Reporting  - 
 
5 Cool Things You Can Do with +Google Analytics and +Leadpages

“It was too much data.”

That’s a complaint I’ve heard a from a number of people after they’ve opened up Google Analytics for the first time . . . and then quickly backed away from the tangle of charts, graphs, and numbers they find inside.

Those people are often relieved when they discover Leadpages and its simple analytics dashboard, which gives you just 3 big landing-page statistics: visitors, opt-ins, and conversion rate. Keep tabs on those, and you’ll definitely have enough data to start optimizing (especially if you also use our easy split-testing tool).

#googleanalytics   #leadpages  
Google Analytics can give you extra insight into your website's performance when you use it with Leadpages. Here's where to start if you're just beginning.
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Rick Noel
owner

Analytics & Reporting  - 
 
Soon, import call conversion data into AdWords for better attribution & optimization by +Ginny Marvin via +Search Engine Land 

Tracking call conversions will no longer be limited to measuring call length.

#ROAS   #AdWords   #CallTracking  
Tracking call conversions will no longer be limited to measuring call length.
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Rick Noel
owner

Local/Maps  - 
 
Why I'd Recommend Local SEO as a Promising Career for Millennials via +Moz

Anything you do to promote the online visibility of local businesses, organizations, and resources = local search marketing. Local search engine optimization (SEO) basically seeks to create a mirror image of real-world communities on the web, making it easy for anyone to find the best available resources for everything nearest them. You can promote the visibility of local businesses, schools, parks, organizations, churches, or anything else that exists for the use of people in any given city or town.

#LocalSEO   
There's an up-and-coming generation that embodies the perfect ideals for a career in local SEO. For all the young people wondering how to marry their passion for community with their life's work, Miriam Ellis explains why local search marketing may be the answer.
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Rick Noel
owner

Content Marketing  - 
 
Know Your Audience: A Guide to Voice and Content Creation by +Alexandra Shostak via +Search Engine Journal

The way to think about where voice and content creation intersect is to consider audience: the audience you have, and the audience you want. From the blog and video topics chosen, to the content’s production style, every aspect of a brand’s content creation needs to be geared towards its audience.

#ContentManagement   #KnowYourAudience   
Before you begin any content creation, whether you’re branding your own blog or helping a new client, you need to know the audience you’re writing for.
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Rick Noel

Shared publicly  - 
 
5 Tiny Mistakes That Confuse Site Visitors and Kill Conversion Rates (and How to Fix Them) by +Jon MacDonald via +Leadpages

Everyone knows to look out for the big things in landing page design, but it’s the little things that can make you stumble and drop the ball.

When it comes to graphics, you worry about pointing eyes in the right direction, using the correct fonts, and placing each element in exactly the right spot.

When it comes to writing, you try to craft compelling copy to draw the reader in and maintain attention all the way through to the call to action.

That’s all fine and necessary, but the litmus test comes when you consider the results. 
Conversion-rate optimization expert Jon MacDonald shares five easy-to-miss landing page and homepage mistakes that can lead your site visitors astray.
1
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Rick Noel
owner

Analytics & Reporting  - 
 
Google testing Campaign Groups to forecast & track goal targets across multiple campaigns by +Ginny Marvin via +Search Engine Land
 
Track conversion, spend or CPA performance for a set of campaigns.

#AdWordsGoals   #conversions   #AdSpend   #CPA  
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Rick Noel
owner

Local/Maps  - 
 
‘Omnichannel’ may never catch on, but it’s the next big thing for local

+Wesley Young of the +Local Search Association  provides 5 tips to create a seamless search-to-purchase experience for your local business.
#omnichannel   #local  
Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business.
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Rick Noel
owner

Video  - 
 
+YouTube *Bigger Than Ever* via +WebProNews 
YouTube now has over a billion users, which is almost one-third of all people on the Internet and every day people watch hundreds of millions of hours on YouTube and generate billions of views daily.
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Rick Noel
owner

Search  - 
 
Imitating search algorithms for a successful link building strategy by +Sam Underwood via +Search Engine Watch

When doing a link building strategy – or any other type of SEO-related strategy, for that matter – you might find the sheer amount of data that we have available to us at a relatively low cost, quite staggering.

#SEO   #LinkBuilding   
When doing a link building strategy – or any other type of SEO-related strategy, for that matter – you might find the sheer amount of data that we have available to us at a relatively low cost, quite staggering. However, that can sometimes create a problem in itself; selecting the best data to use, and then using it in such a way that makes it useful and actionable, can be a lot more difficult. Creating a link building strategy and getting it ri...
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Education
  • Rensselaer Polytechnic Institute
    MS Computer Science, 1995 - 1997
    Concentration in network security and object oriented database design
  • Siena College
    BS Finance, Computer Science, 1985 - 1990
Basic Information
Gender
Male
Looking for
Friends, Networking
Story
Tagline
CEO & Co-Founder of eBiz ROI, Inc.
Introduction
I enjoy good, honest and fair business, fast motorcycles, loud music, time with my family, friends and a good laugh. Good food and drinks equals good times.

My passion is delivering Internet marketing services to enable companies to increase profitable sales through the Internet. This includes Internet marketing strategy development and execution.

Past work experience includes technical positions with General Electric at their Global Research Center. I have also held numerous leadership roles in global sales and marketing at Telcordia Technologies, and most recently at Bust Direct, where I ran sales for the performance advertising division of Burst Media.

My education includes a BS in Finance, BS Computer Science (Siena College) and an MS in Computer Science (Rensselaer Polytechnic Institute (RPI).

I have never lost my love of learning new things which is why I love Internet marketing, as the one constant in our industry is change!

Bragging rights
Inventor - see patent link above
Work
Occupation
CEO, Internet Marketing Expert
Employment
  • eBiz ROI, Inc.
    Co-Founder & CEO, 2009 - present
    Experienced digital marketer specializing in Internet advertising on Google and Facebook.
  • Burst Media
    VP of Sales, Burst Direct, 2008 - 2009
  • Telcordia Technologies
    Marketing Director, Director of Field Readiness, 1998 - 2008
  • GE Global Research
    IT Leadership Program Graduate, 1995 - 1998
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
NY
Previously
VT, NY, NJ
Contact Information
Work
Phone
518 557-3502
Email
Address
eBiz ROI, Inc. 30 Rosemere Rd. Ballston Lake, NY 12019
Rick Noel's +1's are the things they like, agree with, or want to recommend.
Skype
market.android.com

Salutaţi-vă prietenii şi familia cu mesageria instantanee, apeluri vocale gratuite sau apeluri video gratuite prin Skype. Alăturaţi-vă milio

The Real Cost Of Free Stuff - Heidi Cohen
heidicohen.com

Planning a social media give-away campaign? Free isn't free. Here are 7 tips to understand your social media give-away cost dynamics.

My Must Have Tools of 2014 | SEO Book
www.seobook.com

There are a lot of tools in the SEO space (sorry, couldn't resist :D) and over the years we've seen tools fall into 2 broad categories. Tool

Internet Marketing Resources for Effective Online Promotion
www.ebizroi.com

Valuable Internet marketing resources including tools, tips, techniques and industry best practices to grow sales online while increasing ma

How to Make Your Ebook Marketing Campaign *Almost* Perfect - Unbounce
unbounce.com

A multi-channel, multi-touch online marketing campaign, requires a lot of planning & attention to detail. Learn from Easypurl's ebook market

Internet Marketing Glossary & Online Advertising Dictionary
www.ebizroi.com

Internet marketing & online advertising defined. Glossary of common Internet advertising industry terms, acronyms and jargon. If you can't f

Pinterested? - eBiz ROI, Inc.
www.ebizroi.com

Pinterest has set the record for time to reach 10 million unique visitors per month. Read about 6 benefits of Pinterest for a business and w

Internet Marketing Agencies of the Future - eBiz ROI, Inc.
www.ebizroi.com

Internet marketing agencies of the future will be increasingly online, mobile and technologically savvy while enabling clients grows sales a

How Local Businesses Reach Mobile Searchers
www.ebizroi.com

Local search as a % of overall searches is on the rise, with more local searches coming from mobile. How businesses can benefit from this tr

Social Media Today
plus.google.com

The world's best thinkers on social media

Live photo update - from Press Event
new.livestream.com

Press Event by Facebook Live on Livestream - Livestream.com

INFOGRAPHIC: The Complete Social Media Sizing Cheat Sheet
www.lunametrics.com

Sizing information for all image types on Facebook, Google+, Twitter, and Pinterest complete with character limits and visuals.

Focus Groups | Online Focus Groups San Francisco | Efocus Groups
www.e-focusgroups.com

E-Focus Groups offers online focus group research. Our in depth interviews and web surveys can assist you in all of your qualitative market

Let's Hope Facebook and Twitter Are Thinking Harder Than This
www.mediapost.com

Let's Hope Facebook and Twitter Are Thinking Harder Than This - 03/01/2012

BtoB Magazine: Marketing News and Strategies for BtoB, Direct & Inte...
www.btobonline.com

BtoB Magazine is the publication for b2b marketing strategists.

Five years of the mobile phone industry at a glance
lnkd.in

The following graphs shows what disruption looks like. What's impressive however is that this is also the largest technology industry in ter

Bing – Why Search Marketers Should Pay Attention
www.ebizroi.com

With 12 consecutive quarters of winning market share from google, Bing has some compelling reasons why search marketers should pay attention

Bizible - Local Marketing
plus.google.com

The Online Marketing Department for your local business.

The Bayou has hands down the best wings in the Capital District. In my experience and have been dozens of time, the service is excellent. I look forward the Bayou's wing night every Thursday when they have .50 wings ordered to taste, never pre cooked like other places. I love their extra hot/extra crispy wings and the service with a smile that I get everytime keeps me coming back.
Public - a month ago
reviewed a month ago
Hands down the best pizza in the Capital District in my opinion. I've been going to Freddy's 4/20 years and have never been disappointed exclamation
Public - 2 months ago
reviewed 2 months ago
Working with Bordeau Builders was an absolute pleasure even though my family chose not to buy. We interviewed a lot of other home builders in the area. Bordeau Builders went above and beyond to meet all our of family's needs in a custom-built home. They are truly a custom home builder. We brought them a floor plan that we liked. They customized it the way that my family and I wanted such as making rooms bigger and switching rooms around. They can truly do anything you want. It's really amazing. When we are ready to build, Bordeau will be our builder.
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Public - 9 months ago
reviewed 9 months ago
4 reviews
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Map
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Real food for real people. The butcher shop has some of the best fresh meats and eggs in the area. The cafe provides a great option to enjoy the fresh foods served with a smile. I highly recommend to anyone who really cares about what they eat.
Public - 7 months ago
reviewed 7 months ago