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Rick Noel
Works at eBiz ROI, Inc.
Attended Rensselaer Polytechnic Institute
Lives in NY
3,458 followers|294,591 views
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Rick Noel
owner

Search  - 
 
The Beginner’s Guide to Technical SEO by +Neil Patel

Did that title scare you?

I’m not sure what it is, but as soon as people see the word “technical,” they start to get squeamish.

In this case, technical SEO just refers to any SEO work that is done aside from the content. Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.

#TechnicalSEOGuide  
Did that title scare you? I’m not sure what it is, but as soon as people see the word “technical,” they start to get squeamish. In this case, tech
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Rick Noel
owner

Analytics & Reporting  - 
 
http://www.orbitmedia.com/blog/google-analytics-url-builder/ by +Amanda Gant via +Orbit Media Studios

You’re ready to send out your newsletter. Your main goal is to drive traffic back to your site, convert that traffic into leads, and those leads into customers.

So, how do you tell which email marketing campaigns were successful? Easy. Use the Google URL builder to track your campaigns.

Note: There are many ways to use campaign tracking. In this post, I am only going to focus on campaign tracking as it relates to email marketing.

#GoogleURLBuilder   #CampaignTracker   #GoogleAnalytics  
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Rick Noel
owner

CRO  - 
 
 *[Infographic] The ABCs of Landing Pages that Work* by +Alexandra Gurevich

_Landing pages are stand-alone web pages typically used to generate leads or motivate users to click through to another page.
A lead-generating landing page will typically ask the page’s visitor to fill out a form in exchange for access to a resource (such as an ebook or whitepaper), a webinar, a discount coupon, free trial, contest entry, etc._

A click-through landing page is used to motivate visitors to click through to another page where they can learn more about a product or company so they can make an informed decision before purchasing the company’s product or service.

Whatever the ultimate goal, the most effective landing pages feature clean design, a catchy headline, limited text and a clear call-to-action, as outlined in the infographic from Copyblogger, below.

ShortStack has several new landing page templates that will help make the design and building process easy. To check out our templates, log in to your ShortStack account (or create one, it’s free!) and search for “landing pages” in the Template Gallery.
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Rick Noel
owner

Local/Maps  - 
 
Local Businesses Squeezed Out Of Organic Search By Larger Websites by +Myles Anderson via +Search Engine Land 

Columnist Myles Anderson shares the results of a recent +BrightLocal study measuring how much page-one real estate the three major search engines are giving to local businesses for various types of search queries.

#LocalBusinesses  Squeezed Out of #OrganicSearch  by #LargerWebsites  
Columnist Myles Anderson shares the results of a recent BrightLocal study measuring how much page-one real estate the three major search engines are giving to local businesses for various types of search queries.
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Rick Noel
owner

Search  - 
 
The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic by +Rand Fishkin via +Moz

A single fantastic (or "10x") piece of content can lift a site's traffic curves long beyond the popularity of that one piece. In today's Whiteboard Friday, Rand talks about why those curves settle into a "new normal," and how you can go about creating the content that drives that change. 

#WhiteboardFriday   #LinkBait   #ViralContent   #OrganicTraffic  
A fantastic piece of content can lift your traffic curves to a "new normal." In today's Whiteboard Friday, Rand talks about exactly how that happens, and how you can create content that has that effect.
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Rick Noel
owner

Email Marketing  - 
 
7 Ways to Use Marketing Automation to Grow Your Business [GUIDE] by +Lisa Furgison via +VerticalResponse

We know that small business owners have no shortage of tasks on their daily to-do lists, and we`re here to help you shorten it even more.

Implementing automated features make attracting and maintaining customers a snap. In this guide, we’ll cover the specific automated steps you can implement for email and social media marketing. Before we start, let’s talk about the top four benefits of automation so you understand why it’s so valuable:

#MarketingAutomation  
Learn how to use email and social media automation to boost your bottom line.
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Rick Noel
owner

Social Media Marketing  - 
 
5 Twitter Tools to Boost Your Productivity by +Kerry Butters via +Social Media Examiner

Do you struggle to keep up with your Twitter activities?

Interested in tools to improve productivity?

Managing your Twitter account doesn’t have to consume all your time. There are tools that can make the work easier.

In this article you’ll discover five Twitter tools to boost your productivity. 

#TwitterProductivityTools  
Do you struggle to keep up with your Twitter activities? In this article, you'll discover five Twitter tools to boost your productivity.
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Rick Noel
owner

Social Media Marketing  - 
 
How to Use Author Tags in Facebook by +Andrea Vahl

Facebook’s Author Tags are GREAT way to grow your Page or your profile Following if you are regularly blogging. You can see that when you have Author Tags enabled, any article that is shared from your blog automatically pulls in a link to your Facebook Page or your Profile (you can specify) along with the article.

If you have Author Tags set up for your personal profile, when someone mouses over your name within the post, they can Follow you on Facebook right from the post.  If you have it set up to link to your Facebook Page, someone can Like your Page. 

#HowTo  Use #AuthorTags  in #Facebook  
Would you like to make sure that any time someone shares your article on Facebook that your Page or Profile is linked to that article? Facebook’s Author Tags are GREAT way to grow your Page or your profile Following if you are regularly blogging. You can see that when you have Author Tags enabled, any …
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Rick Noel
owner

Advertising  - 
 
Introducing more powerful Dynamic Search Ads, built for your business by Jen Huang Senior Product Manager, AdWords

Whether it’s “hotels near me” or “nearby hotels,” people often search for the same things differently. So reaching your customers in the moments that matter can sometimes be a moving target. In fact, of the billions of searches made on Google every day, 15% of them have never been seen before.1 Couple that with shifting product inventory and content hidden deep within your website, people don’t always find what they’re looking for. That’s why three years ago we introduced Dynamic Search Ads (DSA).

Today, we’re excited to announce that DSA has been enhanced and retooled from the ground up, and is now available to all advertisers globally.

#DynamicSearchAds  
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Rick Noel
owner

Email Marketing  - 
 
7 reasons why email marketing is smart for small businesses by +John Rampton via +The Next Web

If you’re a small business owner, there’s always too many things to do. Things you should be doing, or things you could be doing.

There’s probably always a decade’s worth of stuff you could be doing. The question is, what are the best things you should be doing? The most effective things. What deserves top placement on that unbelievably competitive publication known as your to-do list?

As you know from the headline above, I’m about to make the case that email marketing should be on top of your to-do list, or at least near the top. Since starting email marketing for my startup Due, we’ve been able to see a lift in Fortunately, if you’re reading this at all, you’re probably already at least open to the idea of doing some email marketing for your business.

Or maybe you’ve already got your toe in the water with email marketing and you’d like to get a little deeper into the pool. You’re definitely not alone. Wasp Barcode who surveyed over 1,000 startups found out recently that almost half of the small businesses surveyed are doing email marketing.

Why  #EmailMarketing  for  #SmallBiz  
 
If you’re a small business owner, there’s always too many things to do. Things you should be doing, or things you could be doing. There’s probably always a decade’s worth ...
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Rick Noel
owner

Websites  - 
 
How to Add Email Subscriptions to Your WordPress Blog by +Syed Balkhi via +WPBeginner - WordPress Tutorials

Do you want to add email subscription to your WordPress blog? Recently, one of our users asked us what is the best way to subscribe by email option in WordPress? In this article, we will show you how to add email subscriptions to your WordPress blog and start building your email list.

#WordPress   #EmailMarketing   
Do you want to add subscribe by email option in WordPress? In this tutorial, we will show you how to add email subscriptions to your WordPress blog.
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Rick Noel
owner

Search  - 
 
What To Do When Content Marketing Fails To Improve SEO Performance by +Derek Edmond via +Search Engine Land 

You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn't positively impacting your SEO.

#ContentMarketing   #SEO  
You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn't positively impacting your SEO.
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Education
  • Rensselaer Polytechnic Institute
    MS Computer Science, 1995 - 1997
    Concentration in network security and object oriented database design
  • Siena College
    BS Finance, Computer Science, 1985 - 1990
Basic Information
Gender
Male
Looking for
Friends, Networking
Story
Tagline
CEO & Co-Founder of eBiz ROI, Inc.
Introduction
I enjoy good, honest and fair business, fast motorcycles, loud music, time with my family, friends and a good laugh. Good food and drinks equals good times.

My passion is delivering Internet marketing services to enable companies to increase profitable sales through the Internet. This includes Internet marketing strategy development and execution.

Past work experience includes technical positions with General Electric at their Global Research Center. I have also held numerous leadership roles in global sales and marketing at Telcordia Technologies, and most recently at Bust Direct, where I ran sales for the performance advertising division of Burst Media.

My education includes a BS in Finance, BS Computer Science (Siena College) and an MS in Computer Science (Rensselaer Polytechnic Institute (RPI).

I have never lost my love of learning new things which is why I love Internet marketing, as the one constant in our industry is change!

Bragging rights
Inventor - see patent link above
Work
Occupation
CEO, Internet Marketing Expert
Employment
  • eBiz ROI, Inc.
    Co-Founder & CEO, 2009 - present
    Experienced digital marketer specializing in Internet advertising on Google and Facebook.
  • Burst Media
    VP of Sales, Burst Direct, 2008 - 2009
  • Telcordia Technologies
    Marketing Director, Director of Field Readiness, 1998 - 2008
  • GE Global Research
    IT Leadership Program Graduate, 1995 - 1998
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
NY
Previously
VT, NY, NJ
Contact Information
Work
Phone
518 557-3502
Email
Address
eBiz ROI, Inc. 30 Rosemere Rd. Ballston Lake, NY 12019
Rick Noel's +1's are the things they like, agree with, or want to recommend.
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How Local Businesses Reach Mobile Searchers
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Social Media Today
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The world's best thinkers on social media

Live photo update - from Press Event
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Press Event by Facebook Live on Livestream - Livestream.com

INFOGRAPHIC: The Complete Social Media Sizing Cheat Sheet
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Sizing information for all image types on Facebook, Google+, Twitter, and Pinterest complete with character limits and visuals.

Focus Groups | Online Focus Groups San Francisco | Efocus Groups
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E-Focus Groups offers online focus group research. Our in depth interviews and web surveys can assist you in all of your qualitative market

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BtoB Magazine: Marketing News and Strategies for BtoB, Direct & Inte...
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BtoB Magazine is the publication for b2b marketing strategists.

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Bing – Why Search Marketers Should Pay Attention
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