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Rick Noel
Works at eBiz ROI, Inc.
Attended Rensselaer Polytechnic Institute
Lives in NY
3,574 followers|364,846 views
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Rick Noel
owner

PPC  - 
 
Bidding for top position on a SERP: what does it get you? by +Jason Tabeling via +Search Engine Watch 

Automatic bidding algorithms have been a part of paid search tool sets for a long time and artificial intelligence is gaining more and more traction every day.

#PPCBiddingStrategy  
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Rick Noel
owner

Analytics & Reporting  - 
 
Learn the main features and controls of a Google Analytics report.

New to Google Analytics? Use this interface map and the numbered sections below to familiarize yourself with the main Reporting tools and controls.

#GoogleAnalytics   #ReportingOverview  
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Rick Noel
owner

Email Marketing  - 
 
5 CAN-SPAM Myths & Best Practices: From a Lawyer’s POV via +SendGrid 

As a lawyer, one of my favorite party tricks is to correct people who misquote the law. I don’t get invited to many parties. In casual conversation around our busiest SendGrid office, I often hear misstatements of the law, particularly the relevant CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing enacted in 2003) and I’ll start the awkward conversation with “Well, actually…”

#CANSPAM #Myths #BestPractices  
As a lawyer, one of my favorite party tricks is to correct people who misquote the law. I don’t get invited to many parties. In casual conversation around our busiest SendGrid office, I often hear misstatements of the law, particularly the relevant CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing enacted in 2003) and I’ll start the awkward conversation with “Well, actually…” I suspect the reason our employees misqu...
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Rick Noel
owner

Search  - 
 
Targeted Link Building in 2016 - Whiteboard Friday by +Rand Fishkin via +Moz

SEO has much of its roots in the practice of targeted link building. And while it's no longer the only core component involved, it's still a hugely valuable factor when it comes to rank boosting. In this week's Whiteboard Friday, Rand goes over why targeted link building is still relevant today and how to develop a process you can strategically follow to success.

#SEO   #LinkBuilding   
SEO has much of its roots in the practice of targeted link building. And while it's no longer the only core component involved, it's still a hugely valuable factor when it comes to rank boosting. In this week's Whiteboard Friday, Rand goes over why targeted link building is still relevant today and how to develop a process you can strategically follow to success.
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Rick Noel
owner

Email Marketing  - 
 
7 irresistibly clickable email subject lines via +emmaemail

When you pull up your inbox, the first thing you likely notice is a sea of subject lines compelling you to ignore, delete, or open each email.

So what is it about those lucky few that makes them pass the test and convinces you to hit “open"? Sender name plays a part, of course – you’re much more likely to open an email from a person or brand you actually recognize – but oftentimes it’s the subject line that makes the biggest impact. After all, it's your very first impression of the email, and from it, you do your best to judge the content on the inside.

These brands are all experts when it comes to drafting up eye-catching, click-worthy subject lines. Use their examples for inspiration, and you’ll get your own PhD in Subject Lineology in no time!

#EmailSubjectLineOptimization  
These brands are all experts when it comes to drafting up eye-catching, click-worthy subject lines. Use their examples for inspiration, and you’ll get your own PhD in Subject Lineology in no time!
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Rick Noel
owner

Email Marketing  - 
 
Responsive, Animated Email Template by +Email Monks via +Email on Acid
  
An estimated 66 percent of emails are being opened on mobile devices. So if you aren’t paying attention to the way your emails look on phones and tablets, your campaigns (and brand and return on investment) are likely suffering.

That’s why we paired up with Email Monks again to bring you an exquisite, mobile-friendly template that, with some awesome coding techniques, will make your call to action pop right off the page! Hover over the image below to see it in action.

#ResponsiveEmailTemplate   #AnimatedEmailTemplate  
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Rick Noel
owner

Advertising  - 
 
Facebook vs. Twitter: How Each Network Handles Advertising Differently by +Kimberlee Morrison via +Adweek

Mobile advertising grew substantially during 2015, and will likely be the driving force in ad growth in the future. It seems that Facebook’s efforts have paid off, while Twitter appears to be experiencing growing pains, despite increased revenues. So let’s examine what each network is doing differently in the ad space.

Facebook claimed 80 percent of the $5.6 billion generated by ads during the fourth quarter of 2015 were generated by mobile. And that’s no surprise given that 90 percent of Facebook users access the site at some point through mobile and tablet devices.

#FacebookAds  vs. #TwitterAds   
It seems that Facebook’s focus on mobile has paid off; however, despite increased revenues, Twitter appears to be experiencing growing pains.
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Rick Noel
owner

Email Marketing  - 
 
11 Best Email Marketing Automation Platforms by +Mallory Mongeon via +Email on Acid 

The proof is in the pudding for the effectiveness and power of marketing automation platforms, but there are still a lot of options to consider to find the best platform for your company.

So, we’ve scoured the web for customer reviews and feature information to give you a comprehensive view of the top platforms on the market to help optimize your email ROI.

#EmailMarketing   #MarketingAutomation  
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Rick Noel
owner

Analytics & Reporting  - 
 
Announcing GA Support for Accelerated Mobile Pages (AMP) Analytics by +Dan Cary, Product Manager and Avi Mehta, Software Engineer.

  #amp   #analytics   #mobile   #measure
When Google was a few years old, we wrote up a list of Ten things we know to be true. The list includes items like “Focus on the user and all else will follow” as well as “Fast is better than slow.” It would be tough to say that much of the mobile web has adhered to these principles.
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Rick Noel
owner

Advertising  - 
 
How to Leverage First-Party Data with AdWords Customer Email Lists by +Ratan Jha

Present day marketing is not about selling products or services, it's about creating value--value for your customers. Your customers, or you yourself as a customer, do not buy products or services. They buy solutions to a particular problem or situation. This is why a brand's ability to understand its customers and their problems, and to offer them delightful experiences, is crucial. 
 
But you need a data-driven approach to understand your customers better. One such data set is first-party data.

#GoogleAdWordsCustomerEmailLists     
 Present day marketing is not about selling products or services, it's about creating value--value for your customers. Your cu... - 503275
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Rick Noel
owner

Local/Maps  - 
 
Local SEO For WordPress Websites by +Marcus Miller via +Marketing Land 

Thinking about using WordPress for your local business website? If so, check out columnist Marcus Miller's handy guide on how to do local SEO with this popular CMS.

#LocalSEO #WordPress
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Rick Noel
owner

Social Media Marketing  - 
 
5 ways to use Facebook Live for your small business via +Constant Contact

Facebook Live is the new extension to Facebook that, pretty soon, you will be hearing a lot about. But what is Facebook Live? And — more to the point — how can small businesses like yours use it to supercharge your marketing?

#FacebookLive   #SmallBiz   
Facebook Live offers a new platform for small business to engage with their target audience.
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Education
  • Rensselaer Polytechnic Institute
    MS Computer Science, 1995 - 1997
    Concentration in network security and object oriented database design
  • Siena College
    BS Finance, Computer Science, 1985 - 1990
Basic Information
Gender
Male
Looking for
Friends, Networking
Story
Tagline
CEO & Co-Founder of eBiz ROI, Inc.
Introduction
I enjoy good, honest and fair business, fast motorcycles, loud music, time with my family, friends and a good laugh. Good food and drinks equals good times.

My passion is delivering Internet marketing services to enable companies to increase profitable sales through the Internet. This includes Internet marketing strategy development and execution.

Past work experience includes technical positions with General Electric at their Global Research Center. I have also held numerous leadership roles in global sales and marketing at Telcordia Technologies, and most recently at Bust Direct, where I ran sales for the performance advertising division of Burst Media.

My education includes a BS in Finance, BS Computer Science (Siena College) and an MS in Computer Science (Rensselaer Polytechnic Institute (RPI).

I have never lost my love of learning new things which is why I love Internet marketing, as the one constant in our industry is change!

Bragging rights
Inventor - see patent link above
Work
Occupation
CEO, Internet Marketing Expert
Employment
  • eBiz ROI, Inc.
    Co-Founder & CEO, 2009 - present
    Experienced digital marketer specializing in Internet advertising on Google and Facebook.
  • Burst Media
    VP of Sales, Burst Direct, 2008 - 2009
  • Telcordia Technologies
    Marketing Director, Director of Field Readiness, 1998 - 2008
  • GE Global Research
    IT Leadership Program Graduate, 1995 - 1998
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
NY
Previously
VT, NY, NJ
Contact Information
Work
Phone
518 557-3502
Email
Address
eBiz ROI, Inc. 30 Rosemere Rd. Ballston Lake, NY 12019
Rick Noel's +1's are the things they like, agree with, or want to recommend.
Skype
market.android.com

Salutaţi-vă prietenii şi familia cu mesageria instantanee, apeluri vocale gratuite sau apeluri video gratuite prin Skype. Alăturaţi-vă milio

The Real Cost Of Free Stuff - Heidi Cohen
heidicohen.com

Planning a social media give-away campaign? Free isn't free. Here are 7 tips to understand your social media give-away cost dynamics.

My Must Have Tools of 2014 | SEO Book
www.seobook.com

There are a lot of tools in the SEO space (sorry, couldn't resist :D) and over the years we've seen tools fall into 2 broad categories. Tool

Internet Marketing Resources for Effective Online Promotion
www.ebizroi.com

Valuable Internet marketing resources including tools, tips, techniques and industry best practices to grow sales online while increasing ma

How to Make Your Ebook Marketing Campaign *Almost* Perfect - Unbounce
unbounce.com

A multi-channel, multi-touch online marketing campaign, requires a lot of planning & attention to detail. Learn from Easypurl's ebook market

Internet Marketing Glossary & Online Advertising Dictionary
www.ebizroi.com

Internet marketing & online advertising defined. Glossary of common Internet advertising industry terms, acronyms and jargon. If you can't f

Pinterested? - eBiz ROI, Inc.
www.ebizroi.com

Pinterest has set the record for time to reach 10 million unique visitors per month. Read about 6 benefits of Pinterest for a business and w

Internet Marketing Agencies of the Future - eBiz ROI, Inc.
www.ebizroi.com

Internet marketing agencies of the future will be increasingly online, mobile and technologically savvy while enabling clients grows sales a

How Local Businesses Reach Mobile Searchers
www.ebizroi.com

Local search as a % of overall searches is on the rise, with more local searches coming from mobile. How businesses can benefit from this tr

Social Media Today
plus.google.com

The world's best thinkers on social media

Live photo update - from Press Event
new.livestream.com

Press Event by Facebook Live on Livestream - Livestream.com

INFOGRAPHIC: The Complete Social Media Sizing Cheat Sheet
www.lunametrics.com

Sizing information for all image types on Facebook, Google+, Twitter, and Pinterest complete with character limits and visuals.

Focus Groups | Online Focus Groups San Francisco | Efocus Groups
www.e-focusgroups.com

E-Focus Groups offers online focus group research. Our in depth interviews and web surveys can assist you in all of your qualitative market

Let's Hope Facebook and Twitter Are Thinking Harder Than This
www.mediapost.com

Let's Hope Facebook and Twitter Are Thinking Harder Than This - 03/01/2012

BtoB Magazine: Marketing News and Strategies for BtoB, Direct & Inte...
www.btobonline.com

BtoB Magazine is the publication for b2b marketing strategists.

Five years of the mobile phone industry at a glance
lnkd.in

The following graphs shows what disruption looks like. What's impressive however is that this is also the largest technology industry in ter

Bing – Why Search Marketers Should Pay Attention
www.ebizroi.com

With 12 consecutive quarters of winning market share from google, Bing has some compelling reasons why search marketers should pay attention

Bizible - Local Marketing
plus.google.com

The Online Marketing Department for your local business.

Real food for real people. The butcher shop has some of the best fresh meats and eggs in the area. The cafe provides a great option to enjoy the fresh foods served with a smile. I highly recommend to anyone who really cares about what they eat.
Public - 3 weeks ago
reviewed 3 weeks ago
Working with Bordeau Builders was an absolute pleasure even though my family chose not to buy. We interviewed a lot of other home builders in the area. Bordeau Builders went above and beyond to meet all our of family's needs in a custom-built home. They are truly a custom home builder. We brought them a floor plan that we liked. They customized it the way that my family and I wanted such as making rooms bigger and switching rooms around. They can truly do anything you want. It's really amazing. When we are ready to build, Bordeau will be our builder.
• • •
Public - 2 months ago
reviewed 2 months ago
2 reviews
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