All of my regular readers know that I have a completely normal and healthy obsession with unicorns. I am the Original Unicornaholic.
You should be obsessed with unicorns, too! Too many marketers settle for boring donkeys when there are magical unicorns just waiting to be discovered. Unicorns that will save you money and make you money!
But unicorns aren't my only obsession. I have another: increasing click-through rates.