Anything you do to promote the online visibility of local businesses, organizations, and resources = local search marketing. Local search engine optimization (SEO) basically seeks to create a mirror image of real-world communities on the web, making it easy for anyone to find the best available resources for everything nearest them. You can promote the visibility of local businesses, schools, parks, organizations, churches, or anything else that exists for the use of people in any given city or town.
Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.
The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into core strategies you can use to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy that catches many long tail searches in its net.
#keywordresearch #WhiteboardFriday #Longtail #SEO
Let's take a look at some of the best Facebook ad examples while examining what makes them particularly effective, as well as ways you can make your own Facebook ads more compelling.
By the time you finish this post, you’ll have several actionable ideas you can apply to your own Facebook ad campaigns right away.
When doing a link building strategy – or any other type of SEO-related strategy, for that matter – you might find the sheer amount of data that we have available to us at a relatively low cost, quite staggering.
More than one-half of all adults in the U.S. use social media, and 84 percent of internet users worldwide between the ages of 16 and 64 use Facebook specifically. While there are some generational differences between what people share, most Facebook users seem to favor sharing funny or inspiring content. But what is the real motivation behind what people share on Facebook?
App search is growing and changing, and there's more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom.
In today's special British Whiteboard Friday, Tom Anthony and Will Critchlow of Distilled dig into everything app search and highlight a future where Google may have some competition as the search engine giant.
- Rensselaer Polytechnic InstituteMS Computer Science, 1995 - 1997Concentration in network security and object oriented database design
- Siena CollegeBS Finance, Computer Science, 1985 - 1990
My passion is delivering Internet marketing services to enable companies to increase profitable sales through the Internet. This includes Internet marketing strategy development and execution.
My education includes a BS in Finance, BS Computer Science (Siena College) and an MS in Computer Science (Rensselaer Polytechnic Institute (RPI).
- eBiz ROI, Inc.Co-Founder & CEO, 2009 - presentExperienced digital marketer specializing in Internet advertising on Google and Facebook.
- Burst MediaVP of Sales, Burst Direct, 2008 - 2009
- Telcordia TechnologiesMarketing Director, Director of Field Readiness, 1998 - 2008
- GE Global ResearchIT Leadership Program Graduate, 1995 - 1998
eBiz ROI, Inc. 30 Rosemere Rd. Ballston Lake, NY 12019
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