Email marketing is a great way for small businesses to reengage their customer base. It’s a fast, easy, inexpensive, and effective way to drive more sales. Reaching these customers is key to your marketing, but too many email blasts can force even the most loyal customers to click the unsubscribe button. Luckily for advertisers, there are a few new hacks to supercharge your marketing and reach your customers just using an email marketing list.
In the last 2 years, I’ve audited a lot of AdWords accounts. And, after reviewing thousands of accounts, you start to notice a few trends.
Unfortunately, one of my most consistent observations has been that AdWords is a great way to lose a lot of money.
Now, I’ve used AdWords to grow a client’s company from 25 employees to 250 employees, so I’ll be the first to tell you that AdWords can be an incredibly powerful marketing tool. However, a few common mistakes prevent most companies from realizing their AdWords potential.
So, why do most companies fail at AdWords? The answers are both simple and surprising.
To help brands make the most of the world’s top engagement platform, we’ve compiled a comprehensive strategy and a checklist of questions any brand should ask before publishing their first (or next) Instagram post.
The holidays are right around the corner, but regardless of whether it’s Christmas, Valentine’s Day, someone’s birthday or any other holiday, you can always surprise that special social media lover in your life -- or yourself -- with any of these awesome gifts.
#SocialMedia #GiftIdeas #BlackFriday
Full disclosure: I am pretty excited for this session, “Getting Images Right in Paid Search.” The content team here at Bruce Clay, Inc. makes a lot of images for search and social, both for content marketing and ads. We test a lot of tools, sites and tactics when it comes to designing images. We’re pretty good at what we do, but there’s always room to learn more — especially from a first class designer like (@DustinWStout), the CMO at in Los Angeles.
Stout does not disappoint.
As with any kind of marketing endeavor, being focused and familiar with the wants and the needs of your audience is critical to the success of your Pay Per Click campaign. Of course, using careful targeting tactics to determine this audience can result in money saved for you. Reducing your cost per lead in Google AdWords takes research and data, but the marketing dollars you’ll save as a result are well worth time spent during planning and testing phases.
Now that you’ve been tasked with reducing these base costs, what are some simple steps you can take to reduce ad dollars spent on generating potential leads? One of the most important things one can do is go back to the basics. This is how:
#Optimize #CPL #PPC #AdWords
Google Analytics: A Basic Client Guide
You may have seen or heard of “Google Analytics Integration” (along with Google Webmaster Tools Integration) included in a shady SEO package as if the act of integrating Google Analytics is such a premium service.
Truth be told it’s not – integrating Google Analytics to any website is as easy as copy and pasting a (asynchronous) tracking code the <head> of your webpages.
What’s actually important is how it is used to track and analyse traffic in your site.
Why you should NEVER buy Facebook likes from a like dealer. Compares post reach and audience engagement of audiences comprised of purchased likes to another audience of likes acquired through Facebook advertising.
Includes a cool infographic by with the results of their clever experiment reinforcing why you should never buy likes.
#PurchasedLikes Vs. #FacebookAds
The average office worker spends 28 percent of the workweek managing email. One reason for this insane time suck: Lots of people are using email incorrectly. That's according to Dmitri Leonov, VP of growth at SaneBox, a five-year-old email filtering service that helps users get to "inbox zero," meaning it stashes away all the nonsense clogging your inbox, making it easier to focus on only the messages that actually need your attention. Here's what he says lots of people are doing wrong when it comes to email.
- Rensselaer Polytechnic InstituteMS Computer Science, 1995 - 1997Concentration in network security and object oriented database design
- Siena CollegeBS Finance, Computer Science, 1985 - 1990
My passion is delivering Internet marketing services to enable companies to increase profitable sales through the Internet. This includes Internet marketing strategy development and execution.
My education includes a BS in Finance, BS Computer Science (Siena College) and an MS in Computer Science (Rensselaer Polytechnic Institute (RPI).
- eBiz ROI, Inc.Co-Founder & CEO, 2009 - presentExperienced digital marketer specializing in Internet advertising on Google and Facebook.
- Burst MediaVP of Sales, Burst Direct, 2008 - 2009
- Telcordia TechnologiesMarketing Director, Director of Field Readiness, 1998 - 2008
- GE Global ResearchIT Leadership Program Graduate, 1995 - 1998
eBiz ROI, Inc. 30 Rosemere Rd. Ballston Lake, NY 12019
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Five years of the mobile phone industry at a glance
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