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Rick Noel
Works at eBiz ROI, Inc.
Attended Rensselaer Polytechnic Institute
Lives in NY
3,467 followers|295,849 views
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Rick Noel
owner

Social Media Marketing  - 
 
How to Grow Your Instagram Exposure via +Social Media Examiner

Are you using Instagram to promote your business?

Want to increase your exposure?

Making a few simple tweaks to your Instagram marketing can generate more engagement and increase the visibility of your content.

In this article you’ll discover how to get more exposure for your brand on Instagram._ 

#GrowInstagramExposure  
Are you using Instagram to promote your business? In this article, you'll discover how to get more exposure for your brand on Instagram.
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Rick Noel
owner

Email Marketing  - 
 
Email Marketers Must Be Portfolio Managers by Jose Cebrian via +AdExchanger

Data-driven marketing has multiple meanings. In the traditional definition, marketers use data to drive their decisions.

The definition has evolved to include using data on prospects and customers to better refine things like offers and ad placement. Using first- and third-party data is great, but marketers cannot forget that they also need to use their own reasoning to drive decisions.

If we take a look at email as a microcosm of marketing in general, it can offer an important lesson in how to distinguish campaigns from each other and marketing from customer communications.

Email is the cash cow that keeps on giving to marketing departments, along with search. It drives revenue quickly and at a level of scale. Many other channels, such as display, are very effective but ultimately passive because they wait for someone to act. Direct mail is active and has scale but is slow and expensive.

Email is the right mix of scale, cost and speed. But people who own marketing programs need to look at their email campaigns as parts of a broader portfolio and make good choices about where to invest and what to sunset. 
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Rick Noel
owner

Email Marketing  - 
 
G2 Crowd report finds the two email marketing tools with the highest user satisfaction via +VentureBeat

Which email marketing platform do you use? 
It’s MailChimp and the email marketing part of the Salesforce Marketing Cloud.
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Rick Noel
owner

Social Media Marketing  - 
 
[Infographic] Email vs. Social Media Marketing: Which is Better? by +Kimberlee Morrison via +Adweek

Email marketing is often discussed as an alternative to social media marketing. In fact, it has been known to outperform social when it comes to overall conversions. However, modern marketing campaigns need to be more diverse to reach the broadest audience. An infographic from ReachMail shows just how well social and email marketing can work together. 

#EmailMarketing   #SocialMediaMarketing
While some prefer one over the other, data indicates that email and social media have a symbiotic relationship.
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Rick Noel
owner

Email Marketing  - 
 
3 Elements That Will Make or Break an Email Marketing Campaign by +Cynthia Price via +Entrepreneur

Let’s be honest: Marketing has become kind of a beast. With so much data, so many new channels and so much competition out there, it can be tough for today’s marketers to determine which marketing strategies are worth trying out and which aren’t.

Not only do you need a specific set of tools to help you navigate the marketing landscape -- choosing the right road map can also make or break a campaign. To get you started, here are three make-or-break areas that, when optimized, can help you along your journey to positive results -- no GPS required. 

#EssentialElements   #EmailMarketing  
With so much data, so many new channels and so much competition out there, it can be tough to determine which strategies are worth trying out.
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Vbout
 
Those three elements are critical to enhance email marketing and make it more effective. Creating compelling call to action buttons with compatible colors would boost conversions and applying responsive design to fit mobile screens is also critical as number of mobile users is on steady rise. As for automation which also covers a major part, it facilitates for marketers to better target their users and maximizes efficiency. Vbout.com is a marketing automation platform which allows better targeting of customers through email automation. Actions for example could be triggered based on user's a click inside of an email campaign, customer's birthday, if he clicks on an email campaign, or signs up to a list. This would improve relationship with customers and stimulate conversions. 
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Rick Noel
owner

Social Media Marketing  - 
 
5 Twitter Tools to Boost Your Productivity by +Kerry Butters via +Social Media Examiner

Do you struggle to keep up with your Twitter activities?

Interested in tools to improve productivity?

Managing your Twitter account doesn’t have to consume all your time. There are tools that can make the work easier.

In this article you’ll discover five Twitter tools to boost your productivity. 

#TwitterProductivityTools  
Do you struggle to keep up with your Twitter activities? In this article, you'll discover five Twitter tools to boost your productivity.
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Rick Noel
owner

Analytics & Reporting  - 
 
8 Inbound Marketing Reports You Can't Live Without by +Steve Olenski via +Forbes

As a marketer, you’re already familiar with the inbound marketing model: attract online visitors, transform them to leads, and then convince them to become customers. However, it is vital to choose the right reports and make them easy for decision-makers to interpret.

These eight inbound marketing reports will help you get the most for your marketing dollar clarify where your leads come from, which promotions they prefer, and which inbound channels work best for your business. 

#InboundMarketingReports  
As a marketer, you’re already familiar with the inbound marketing model: attract online visitors, transform them to leads, and then convince them to become customers. However, it is vital to choose the right reports and make them easy for decision-makers to interpret. These eight inbound marketing reports will help you get the [...]
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Rick Noel
owner

Analytics & Reporting  - 
 
Customer Happiness with Google Analytics & FanExam by +Phillip Klien via +Online Behavior

Colonoscopies are no fun. The exam is one of the most disagreeable screenings in medicine; but scientists have found a way to make patients "dislike it less". The solutions is contrary to what any web analyst would include as a hypotheses to "optimize the experience": increasing the duration of the exam.

That's right: increasing the duration of the exam! 

A study by Nobel Prize winner Daniel Kahneman assessed patients' appraisals of uncomfortable colonoscopy and correlated the remembered experience with real-time findings. They found that patients consistently evaluated the discomfort of the experience based on the intensity of pain at the worst (peak) and final (end) moments. So why were the patients happier because of the deliberately prolonged colonoscopy? Because a few extra minutes of mild discomfort were added after the end of the examination by the doctors - making the "end moment" less disagreeable. This science is explained in Kahneman's theory called the Peak-end rule - here is a great interview with him.
Sometimes we jump at conclusions while analyzing data and assume that we are creating better user experiences on our online properties by simply "reducing pain" instead of "increasing happiness". Learn more about why taking the opposite direction might be a great approach too.
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Rick Noel
owner

Email Marketing  - 
 
More Tips for Twitter Lead Generation Card via +MailChimp

A few weeks ago, we explained how we use Twitter’s Lead Generation Cards to collect new subscribers for our own email lists. We also told you a little bit about how we used our segmentation features to send targeted emails to catch up new subscribers on back issues they might have missed. Today, I’ve got a few more ideas for setting up those Lead Gen Cards, and how you can do more with the new subscribers they send your way. 

#TwitterLeadGenCards   #EmailListBuilding  
A few weeks ago, we explained how we use Twitter’s Lead Generation Cards to collect new subscribers for our own email…
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Rick Noel
owner

Websites  - 
 
The Top 11 Mistakes Your B2B Website Should Avoid by +Hinge Marketing via +Social Media Today

55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Your B2B website is a key component of how you sell your services to clients. It's often the first stop potential buyers make when evaluating your firm. Attracting a potential new client is hard work no matter what, so the last thing you want is to have your website turn those prospects away.

#Mistakes   #BusinessWebsites   #ShouldAvoid   
55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Your B2B website is a key component of how you sell yo
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Rick Noel
owner

Search  - 
 
The Beginner’s Guide to Technical SEO by +Neil Patel

Did that title scare you?

I’m not sure what it is, but as soon as people see the word “technical,” they start to get squeamish.

In this case, technical SEO just refers to any SEO work that is done aside from the content. Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.

#TechnicalSEOGuide  
Did that title scare you? I’m not sure what it is, but as soon as people see the word “technical,” they start to get squeamish. In this case, tech
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Rick Noel
owner

Analytics & Reporting  - 
 
http://www.orbitmedia.com/blog/google-analytics-url-builder/ by +Amanda Gant via +Orbit Media Studios

You’re ready to send out your newsletter. Your main goal is to drive traffic back to your site, convert that traffic into leads, and those leads into customers.

So, how do you tell which email marketing campaigns were successful? Easy. Use the Google URL builder to track your campaigns.

Note: There are many ways to use campaign tracking. In this post, I am only going to focus on campaign tracking as it relates to email marketing.

#GoogleURLBuilder   #CampaignTracker   #GoogleAnalytics  
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Education
  • Rensselaer Polytechnic Institute
    MS Computer Science, 1995 - 1997
    Concentration in network security and object oriented database design
  • Siena College
    BS Finance, Computer Science, 1985 - 1990
Basic Information
Gender
Male
Looking for
Friends, Networking
Story
Tagline
CEO & Co-Founder of eBiz ROI, Inc.
Introduction
I enjoy good, honest and fair business, fast motorcycles, loud music, time with my family, friends and a good laugh. Good food and drinks equals good times.

My passion is delivering Internet marketing services to enable companies to increase profitable sales through the Internet. This includes Internet marketing strategy development and execution.

Past work experience includes technical positions with General Electric at their Global Research Center. I have also held numerous leadership roles in global sales and marketing at Telcordia Technologies, and most recently at Bust Direct, where I ran sales for the performance advertising division of Burst Media.

My education includes a BS in Finance, BS Computer Science (Siena College) and an MS in Computer Science (Rensselaer Polytechnic Institute (RPI).

I have never lost my love of learning new things which is why I love Internet marketing, as the one constant in our industry is change!

Bragging rights
Inventor - see patent link above
Work
Occupation
CEO, Internet Marketing Expert
Employment
  • eBiz ROI, Inc.
    Co-Founder & CEO, 2009 - present
    Experienced digital marketer specializing in Internet advertising on Google and Facebook.
  • Burst Media
    VP of Sales, Burst Direct, 2008 - 2009
  • Telcordia Technologies
    Marketing Director, Director of Field Readiness, 1998 - 2008
  • GE Global Research
    IT Leadership Program Graduate, 1995 - 1998
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
NY
Previously
VT, NY, NJ
Contact Information
Work
Phone
518 557-3502
Email
Address
eBiz ROI, Inc. 30 Rosemere Rd. Ballston Lake, NY 12019
Rick Noel's +1's are the things they like, agree with, or want to recommend.
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