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Rick Noel
Works at eBiz ROI, Inc.
Attended Rensselaer Polytechnic Institute
Lives in NY
3,588 followers|401,200 views
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Rick Noel
owner

PPC  - 
 
Using +AdWords Bid Adjustments by +Rick Noel of +eBiz ROI, Inc.

Google AdWords bid adjustments enable advertisers to win the top spot in the search results by adjusting bids by location, time and device type.

#AdWords #BidAdjustments #PPC #ROI
Google AdWords bid adjustments enable advertisers to win the top spot in the search results by adjusting bids by location, time and device type.
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Rick Noel
owner

Search  - 
 
Are You Seeing Huge Traffic Surges From Google AMP Since Thursday? by +Barry Schwartz

I've been hearing some chatter here and there around some sites that have deployed AMP, accelerated mobile pages, are seeing huge surges in traffic from the In The News box.

#AMP #GoogleSEO
I've been hearing some chatter here and there around some sites that have deployed AMP, accelerated mobile pages, are seeing huge surges in traffic from the In The News box. The thing is, I am person
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Rick Noel
owner

Mobile Marketing  - 
 
Google announces two mobile-first product innovations at DMEXCO by +Christopher Ratcliff via +Search Engine Watch

+Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made two major product announcements this morning at DMEXCO 2016.

The first announcement centred on event-based optimization in Universal App Campaigns app ads, and the other around +YouTube’s ‘TrueView’ service.

#TrueView #Mobile #PPC #DMEXCO
Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made two major product announcements this morning at DMEXCO 2016. The first announcement centred on event-based optimization in Universal App Campaigns app ads, and the other around YouTube’s ‘TrueView’ service. Universal App Campaigns Google announced this morning that its app ads have now driven 3 billion installs for developers. Google previously announced crossing the 2 billion threshold at Go...
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Rick Noel
owner

Advertising  - 
 
Facebook Advertising Targeting Options

Facebook has redefined the way that advertisers can reach relevant audiences online. No other channel, online or off, even comes close to the targeting capabilities currently available within Facebook Advertising solutions.

#FacebookAdvertising #TargetingOptions
Facebook Advertising solutions offer unparalleled targeting options. Checkout this epic infographic from WordStream show all of the Facebook target options.
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Rick Noel
owner

ecommerce  - 
 
A Dozen Digestible Takeaways from 2016's E-Commerce Benchmarks Study by Alan Coleman via +Moz.

I’m delighted to share with you a big body of work the Wolfgang team has just completed. It’s our E-commerce Benchmarks 2016 study. We dove into Google Analytics insights from over 80 million website sessions and over one-quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website key performance indicators (KPIs) for you to use as benchmarks.

#2016EcommerceBenchmarks
Wolfgang Digital analyzed Google Analytics insights from over 80 million website sessions and over a quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website KPIs for you to use as benchmarks.
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Rick Noel
owner

PPC  - 
 
Does PPC Management Software Make Sense for Your Company? by +Jacob Baadsgaard via +Unbounce

A well-managed PPC account can be a great source of revenue for your business. However, it can also be a time-consuming source of revenue.

If you’ve found that tracking conversions, managing bids and customizing settings for hundreds of keywords can be a little tedious, you might feel like PPC is a golden egg that needs an automatic egg turner.

That’s the promise of PPC management software: it will automate the day-to-day decisions of your account and minimize the time you spend supervising it.

However, as Charlie Chaplin might tell you, automation may be efficient, but it doesn’t always lead to positive results…

#PPCManagementSoftware
Many companies find that PPC management software helps them minimize the time they spend supervising their campaigns by making some of the day-to-day decisions for them — but it's not always a one-size-fits-all solution. We've got five questions you should ask yourself to make an informed decision about whether or not PPC management software is right for your company.
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Rick Noel
owner

Analytics & Reporting  - 
 
How to set up Analytics on your AMP page by +Arudea Mahartianto via +Google Analytics

In the digital world, whether you’re writing stories for your loyal readers, creating creative content that your fans love, helping the digital community, or providing items and services for your customer, understanding your audience is at the heart of it all.

#GoogleAnalyicsForAMP
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Rick Noel
owner

Local/Maps  - 
 
Yelp vs. Google vs. Facebook Reviews: which should you focus on and why? by +Amanda DiSilvestro via +Search Engine Watch

If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be spent.

#LocalSEO #OnlineReviews
If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be spent. We all know that reviews help SEO in a very real way, and why wouldn’t they? Customers love to see reviews when they are going to select a new business for the first time. In fact, 83% of buyers claim that they no longer trust advertising, but most trust recommendations from users online (according to Local Vox citing For...
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Rick Noel
owner

PPC  - 
 
Google bumps Expanded Text Ad deadline to January 31, 2017 by +Ginny Marvin via +Search Engine Land

Issues a set of dos and dont's for testing expanding text ad

#PPC #AdWords #ExpandedTextAds
Issues a set of dos and dont's for testing expanding text ads.
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Rick Noel
owner

Advertising  - 
 
How to Use Facebook Advertising to Grow Your Local Business by +Molly Pittman via +DigitalMarketer

There is no better way to promote your local business than using Facebook Ads

#FacebookAdsForLocalBusinesses
There's no better way to advertise for local business than using Facebook advertising. Use these 4 ways and generate more traffic through your door.
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Rick Noel
owner

Analytics & Reporting  - 
 
Import These 8 Google Analytics Custom Segments to Make Your Data More Useful

Google Analytics is the math class of digital marketing.

It has its devout followers (nerds), but still has a vast number of people desperately trying to avoid it.

The learning curve isn’t that steep, and once marketers get to know the tool…they wonder how they ever lived without it.

Today we’ll get more marketers into the know with eight really cool segments that will make their data WAY more useful.

Let’s start with a quick…

#GoogleAnalytics #CustomSegments
Use Conversion Optimization expert Justin Rondeau's 8 favorite Google Analytic Custom Segments to optimize and gather more insight from your data. Import these directly to your GA account.
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Rick Noel
owner

Local/Maps  - 
 
Is Google becoming more hyperlocal? by Al Roberts via +Search Engine Watch

Last week, reports surfaced suggesting the possibility that Google has made changes to local map results.

#LocalSEO   #Hyperlocal   
Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable’s Barry Schwartz, in the past week numerous individuals in the SEO community reported seeing compression in the local map pack results. One SEO who was monitoring results for clients observed “massive compression”: In many tested areas (legal, dog boarding, photographers) we were seeing 4+ pages of map ...
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Work
Occupation
CEO, Internet Marketing Expert
Employment
  • eBiz ROI, Inc.
    Co-Founder & CEO, 2009 - present
    Experienced digital marketer specializing in Internet advertising on Google and Facebook.
  • Burst Media
    VP of Sales, Burst Direct, 2008 - 2009
  • Telcordia Technologies
    Marketing Director, Director of Field Readiness, 1998 - 2008
  • GE Global Research
    IT Leadership Program Graduate, 1995 - 1998
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
NY
Previously
VT, NY, NJ
Contact Information
Work
Phone
518 557-3502
Email
Address
eBiz ROI, Inc. 30 Rosemere Rd. Ballston Lake, NY 12019
Story
Tagline
CEO & Co-Founder of eBiz ROI, Inc.
Introduction
I enjoy good, honest and fair business, fast motorcycles, loud music, time with my family, friends and a good laugh. Good food and drinks equals good times.

My passion is delivering Internet marketing services to enable companies to increase profitable sales through the Internet. This includes Internet marketing strategy development and execution.

Past work experience includes technical positions with General Electric at their Global Research Center. I have also held numerous leadership roles in global sales and marketing at Telcordia Technologies, and most recently at Bust Direct, where I ran sales for the performance advertising division of Burst Media.

My education includes a BS in Finance, BS Computer Science (Siena College) and an MS in Computer Science (Rensselaer Polytechnic Institute (RPI).

I have never lost my love of learning new things which is why I love Internet marketing, as the one constant in our industry is change!

Bragging rights
Inventor - see patent link above
Education
  • Rensselaer Polytechnic Institute
    MS Computer Science, 1995 - 1997
    Concentration in network security and object oriented database design
  • Siena College
    BS Finance, Computer Science, 1985 - 1990
Basic Information
Gender
Male
Looking for
Friends, Networking
Rick Noel's +1's are the things they like, agree with, or want to recommend.
Skype
market.android.com

Salutaţi-vă prietenii şi familia cu mesageria instantanee, apeluri vocale gratuite sau apeluri video gratuite prin Skype. Alăturaţi-vă milio

The Real Cost Of Free Stuff - Heidi Cohen
heidicohen.com

Planning a social media give-away campaign? Free isn't free. Here are 7 tips to understand your social media give-away cost dynamics.

My Must Have Tools of 2014 | SEO Book
www.seobook.com

There are a lot of tools in the SEO space (sorry, couldn't resist :D) and over the years we've seen tools fall into 2 broad categories. Tool

Internet Marketing Resources for Effective Online Promotion
www.ebizroi.com

Valuable Internet marketing resources including tools, tips, techniques and industry best practices to grow sales online while increasing ma

How to Make Your Ebook Marketing Campaign *Almost* Perfect - Unbounce
unbounce.com

A multi-channel, multi-touch online marketing campaign, requires a lot of planning & attention to detail. Learn from Easypurl's ebook market

Internet Marketing Glossary & Online Advertising Dictionary
www.ebizroi.com

Internet marketing & online advertising defined. Glossary of common Internet advertising industry terms, acronyms and jargon. If you can't f

Pinterested? - eBiz ROI, Inc.
www.ebizroi.com

Pinterest has set the record for time to reach 10 million unique visitors per month. Read about 6 benefits of Pinterest for a business and w

Internet Marketing Agencies of the Future - eBiz ROI, Inc.
www.ebizroi.com

Internet marketing agencies of the future will be increasingly online, mobile and technologically savvy while enabling clients grows sales a

How Local Businesses Reach Mobile Searchers
www.ebizroi.com

Local search as a % of overall searches is on the rise, with more local searches coming from mobile. How businesses can benefit from this tr

Social Media Today
plus.google.com

The world's best thinkers on social media

Live photo update - from Press Event
new.livestream.com

Press Event by Facebook Live on Livestream - Livestream.com

INFOGRAPHIC: The Complete Social Media Sizing Cheat Sheet
www.lunametrics.com

Sizing information for all image types on Facebook, Google+, Twitter, and Pinterest complete with character limits and visuals.

Focus Groups | Online Focus Groups San Francisco | Efocus Groups
www.e-focusgroups.com

E-Focus Groups offers online focus group research. Our in depth interviews and web surveys can assist you in all of your qualitative market

Let's Hope Facebook and Twitter Are Thinking Harder Than This
www.mediapost.com

Let's Hope Facebook and Twitter Are Thinking Harder Than This - 03/01/2012

BtoB Magazine: Marketing News and Strategies for BtoB, Direct & Inte...
www.btobonline.com

BtoB Magazine is the publication for b2b marketing strategists.

Five years of the mobile phone industry at a glance
lnkd.in

The following graphs shows what disruption looks like. What's impressive however is that this is also the largest technology industry in ter

Bing – Why Search Marketers Should Pay Attention
www.ebizroi.com

With 12 consecutive quarters of winning market share from google, Bing has some compelling reasons why search marketers should pay attention

Bizible - Local Marketing
plus.google.com

The Online Marketing Department for your local business.

What a great find for a convenient business lunch . I love italian food to begin with, especially authentic Italian cuisine. I was impressed by variety on the menu, including a number of vegetarian and gluten free options. I ordered and thoroughly enjoyed the Cavatelli and Broccoli Rabe Pesto which was delicious. The service was prompt and friendly. The atmosphere inviting. Looking forward to dinner on date night at Campagna.
Public - a week ago
reviewed a week ago
Honest, high quality service. Been going here for 24 years and have never had an issue. They don't advertise because they don't need to. Highly recommend.
Public - 4 weeks ago
reviewed 4 weeks ago
Hands down the best pizza in the Capital District in my opinion. I've been going to Freddy's 4/20 years and have never been disappointed exclamation
Public - 3 months ago
reviewed 3 months ago
Working with Bordeau Builders was an absolute pleasure even though my family chose not to buy. We interviewed a lot of other home builders in the area. Bordeau Builders went above and beyond to meet all our of family's needs in a custom-built home. They are truly a custom home builder. We brought them a floor plan that we liked. They customized it the way that my family and I wanted such as making rooms bigger and switching rooms around. They can truly do anything you want. It's really amazing. When we are ready to build, Bordeau will be our builder.
• • •
Public - 10 months ago
reviewed 10 months ago
6 reviews
Map
Map
Map
The Bayou has hands down the best wings in the Capital District. In my experience and have been dozens of time, the service is excellent. I look forward the Bayou's wing night every Thursday when they have .50 wings ordered to taste, never pre cooked like other places. I love their extra hot/extra crispy wings and the service with a smile that I get everytime keeps me coming back.
Public - 2 months ago
reviewed 2 months ago
Real food for real people. The butcher shop has some of the best fresh meats and eggs in the area. The cafe provides a great option to enjoy the fresh foods served with a smile. I highly recommend to anyone who really cares about what they eat.
Public - 8 months ago
reviewed 8 months ago