There’s still plenty of room for Instagram adoption among companies. Based on recent research by GfK for Pew Research Center, the platform presents brands with a good channel on which to reach teens. The study found that 52% of US teen internet users used Instagram—the second most popular social media platform among the group after Facebook (71%).
Would you like to reinforce your sales messages to your e-mail subscribers? You may know that a person has to see your sales message multiple times before they decide to buy.
Effective Frequency is a term in advertising that attempts to answer the question: How many times does a person have to see a sales message before they decide to buy? The answer varies widely with some experts saying 3 times and others studies showing as many as 15-25 times was more effective.
The point is you have to get your message out there multiple times and it’s a good idea to reach people where they hang out – on Facebook.
Building #CustomAudiences with #EmailSubscribers to efficiently target #FacebookAds .
Have you been thinking about running a Facebook Timeline Contest and are looking for inspiration to get the creative juices flowing?
If so, we have a PERFECT post for you from .
#FacebookTimelineContest, #FacebookMarketing #TGIF
Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website. To help mobile searchers understand your website better when we show it in the mobile search results, today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.
#PresentationURLsSERPs , #seo , #webmaster
in his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your business. In this edited excerpt, contributing author and video marketing consultant Lou Bortone offers an expert's view on what it takes to create videos that attract your target market.
Let’s talk about self-confidence and psychological misconceptions that may hold web designers and web professionals back from getting ahead in their career.
When it comes to daily routine tasks most of us are not that diligent and logical as we used to think (or want to think). Everybody knows what to do, but somehow we try to avoid following our own pretty plan. The good news is that most people are actually able to get themselves together and control the balance of work and rest. However, there are some creative beings who are just too creative for that – they feel depressed when they need to strongly manage their activity. You must admit that such feeling is pretty much one of the biggest traps for all of the beginnings.
Last week we asked our customers, friends and followers to take a short survey regarding “about us” pages. Our goal is to help our customers and fellow developers create a user experience that is the most beneficial to our users. We feel that direct feedback is one of the best way to make this happen.
Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s game-changing algorithm updates and the steady rise of content as king.
#socialmedia and #seo
Given Google's recent changes to SERPs and their April 21 mobile deadline, does SEO still come first? In today's Whiteboard Friday, Rand walks you through tactics you can use to build a loyal audience before you need to do SEO.
If you’re a marketer, you likely already know the importance of A/B testing. But do you put your money where your mouth is? Are you testing as much as you could be?
You can’t go back in time and start running game-changing tests, but you can start testing right now.
You can now track mobile search results and compare the data to your current SERP data to see how well your site is doing in the mobile arena. The process is simple, just add a domain and check the “Track Mobile Results” box and we will start collecting data for you.
Track #Mobile #SearchRankings
- BUHS, Siena College, Rensselaer Polytechnic Institute
- Siena College1985 - 1990
My passion is delivering Internet marketing services to enable companies to increase profitable sales through the Internet. This includes Internet marketing strategy development and execution.
My education includes a BS in Finance, BS Computer Science (Siena College) and an MS in Computer Science (Rensselaer Polytechnic Institute (RPI).
- eBiz ROI, Inc. - Enabling businesses to grow profitable sales through the InternetFounder & CEO, 2009 - present
- Burst MediaVP of Sales, Burst Direct, 2008 - 2009
- Telcordia TechnologiesMarketing Director, Director of Field Readiness, 1998 - 2008
- GE Global ResearchIT Leadership Program Graduate, 1995 - 1998
eBiz ROI, Inc. 30 Rosemere Rd. Ballston Lake, NY 12019
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