, Google’s SVP of Ads & Commerce made two major product announcements this morning at DMEXCO 2016.
The first announcement centred on event-based optimization in Universal App Campaigns app ads, and the other around ’s ‘TrueView’ service.
#TrueView #Mobile #PPC #DMEXCO
Facebook has redefined the way that advertisers can reach relevant audiences online. No other channel, online or off, even comes close to the targeting capabilities currently available within Facebook Advertising solutions.
I’m delighted to share with you a big body of work the Wolfgang team has just completed. It’s our E-commerce Benchmarks 2016 study. We dove into Google Analytics insights from over 80 million website sessions and over one-quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website key performance indicators (KPIs) for you to use as benchmarks.
A well-managed PPC account can be a great source of revenue for your business. However, it can also be a time-consuming source of revenue.
If you’ve found that tracking conversions, managing bids and customizing settings for hundreds of keywords can be a little tedious, you might feel like PPC is a golden egg that needs an automatic egg turner.
That’s the promise of PPC management software: it will automate the day-to-day decisions of your account and minimize the time you spend supervising it.
However, as Charlie Chaplin might tell you, automation may be efficient, but it doesn’t always lead to positive results…
In the digital world, whether you’re writing stories for your loyal readers, creating creative content that your fans love, helping the digital community, or providing items and services for your customer, understanding your audience is at the heart of it all.
There is no better way to promote your local business than using Facebook Ads
Google Analytics is the math class of digital marketing.
It has its devout followers (nerds), but still has a vast number of people desperately trying to avoid it.
The learning curve isn’t that steep, and once marketers get to know the tool…they wonder how they ever lived without it.
Today we’ll get more marketers into the know with eight really cool segments that will make their data WAY more useful.
Let’s start with a quick…
- eBiz ROI, Inc.Co-Founder & CEO, 2009 - presentExperienced digital marketer specializing in Internet advertising on Google and Facebook.
- Burst MediaVP of Sales, Burst Direct, 2008 - 2009
- Telcordia TechnologiesMarketing Director, Director of Field Readiness, 1998 - 2008
- GE Global ResearchIT Leadership Program Graduate, 1995 - 1998
eBiz ROI, Inc. 30 Rosemere Rd. Ballston Lake, NY 12019
My passion is delivering Internet marketing services to enable companies to increase profitable sales through the Internet. This includes Internet marketing strategy development and execution.
My education includes a BS in Finance, BS Computer Science (Siena College) and an MS in Computer Science (Rensselaer Polytechnic Institute (RPI).
- Rensselaer Polytechnic InstituteMS Computer Science, 1995 - 1997Concentration in network security and object oriented database design
- Siena CollegeBS Finance, Computer Science, 1985 - 1990
Internet Marketing Resources for Effective Online Promotion
Valuable Internet marketing resources including tools, tips, techniques and industry best practices to grow sales online while increasing ma
How to Make Your Ebook Marketing Campaign *Almost* Perfect - Unbounce
A multi-channel, multi-touch online marketing campaign, requires a lot of planning & attention to detail. Learn from Easypurl's ebook market
Internet Marketing Glossary & Online Advertising Dictionary
Internet marketing & online advertising defined. Glossary of common Internet advertising industry terms, acronyms and jargon. If you can't f
Internet Marketing Agencies of the Future - eBiz ROI, Inc.
Internet marketing agencies of the future will be increasingly online, mobile and technologically savvy while enabling clients grows sales a
INFOGRAPHIC: The Complete Social Media Sizing Cheat Sheet
Sizing information for all image types on Facebook, Google+, Twitter, and Pinterest complete with character limits and visuals.
Focus Groups | Online Focus Groups San Francisco | Efocus Groups
E-Focus Groups offers online focus group research. Our in depth interviews and web surveys can assist you in all of your qualitative market
MediaPost Publications Google Pushes Into Cross-Channel Analytics 10/31/...
Google Pushes Into Cross-Channel Analytics - 10/31/2012
Let's Hope Facebook and Twitter Are Thinking Harder Than This
Let's Hope Facebook and Twitter Are Thinking Harder Than This - 03/01/2012
BtoB Magazine: Marketing News and Strategies for BtoB, Direct & Inte...
BtoB Magazine is the publication for b2b marketing strategists.
Five years of the mobile phone industry at a glance
The following graphs shows what disruption looks like. What's impressive however is that this is also the largest technology industry in ter