Profile

Cover photo
Rick Noel
Works at eBiz ROI, Inc. - Enabling businesses to grow profitable sales through the Internet
Attended BUHS, Siena College, Rensselaer Polytechnic Institute
Lives in NY
3,401 followers|264,514 views
AboutPostsPhotosYouTube+1's

Stream

Rick Noel
owner

Email Marketing  - 
 
Copy Talk: How to Write Email Copy That Reads Like Buttah  by +ellis friedman via +Infusionsoft.

Should I really send this email? Are people going to respond to it, let alone open it? Does it say what I want it to say? 

Even if you don’t struggle with what to say in your emails or you don’t feel at least hesitant to send them out (in which case, hats off to you, my friend), chances are good you put some effort into your emails and care about their results. And email can be an unpredictable medium, so you really don’t know what’s going to happen once you press that send button.

And since chances are that your high school and university classes didn’t offer courses on how to write emails (unless you’re really young and cool and in that case, well, enjoy it while you can), let’s talk brass tacks of good email copy. Whether you’re writing the emails yourself or checking over the work of a writer you hired, here are the components of a well-written, effective email.

No matter what, think of every component of your email as a relationship builder. It’s all about establishing rapport so that your recipients trust you to help solve their problems. 

#EmailMarketing   #Copywriting  
Should I really send this email? Are people going to respond to it, let alone open it? Does it say what I want it to say?  Even if you don’t struggle with what to say in your emails or you don’t feel at least hesitant to send them out (in which case, hats off to you, my friend), chances are good you put some effort into your emails and care about their results. And email can be an unpredictable medium, so you really don’t know what’s going to hap...
1
Add a comment...

Rick Noel
owner

Analytics & Reporting  - 
 
How to Use Facebook and Google Analytics TOGETHER to Monitor Fan Traffic by +Kristi Hines via +PostPlanner

Ever look at your Facebook insights and feel like something’s missing?

Wish you had the ability to track things beyond the Likes, shares and comments on your posts?

You do!

You just need to combine your Facebook Insights with Google Analytics. Using them together, you can see exactly what’s happening on your fan page AND your website!

It’s a super combo!

And believe it or not, setting it up is fairly simple — even if Google Analytics scares the pants off you.

In this post, I’ll show you how to set it up. And by the end, you’ll be able to see: 

#Facebook   #GoogleAnalytcis  
Want to track the behavior of Facebook fans visiting your website? No problem. Here's how to combine Facebook and Google Analytics to get the data you NEED.
1
2
István Maczkó's profile photoAzuil Barros's profile photo
Add a comment...

Rick Noel
owner

PPC  - 
 
5 Advanced AdWords Strategies You Can Implement Today by +Igor Belogolovsky via +Unbounce.

As Google AdWords gets increasingly competitive, we search marketers have to sniff around for treasure.

Sometimes that treasure comes in the form of advanced switches and dials found deep within the AdWords interface – the little PPC campaign tweaks that make your ads more relevant and keep you ahead of the competition.

I’m here to share five of those tips and tricks. Let’s get to it. 

#AdWords   #ppcadvertising  
As AdWords gets increasingly competitive, marketers need to get creative. Here are some lesser-known features that'll keep you ahead of the competition.
1
Add a comment...

Rick Noel
owner

Social Media Marketing  - 
 
How To Build A Massive Following On Instagram by +Pam Dyer via +Shopify.

Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides brands with 25% more engagement over other social platforms. This mean that Instagram is a prime channel to build your brand for your ecommerce business. 

Like any social network out there, there are right ways to use it, wrong ways to use it, and clever ways to use it.

_In this post, we will show you how to most effectively use Instagram to increase engagement and build a massive following. _

#Instagram  
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
1
Add a comment...

Rick Noel
owner

Email Marketing  - 
 
The Verizon-AOL Deal: What It Might Mean for Email Marketers by +Chad White

Interesting take on what the Verizon Communications / AOL deal recently announced could mean for email marketers.

#EmailMarketing  
May 22, 2015. The Verizon-AOL Deal: What It Might Mean for Email Marketers. [ 0 By Chad White. Although Verizon's $4.4 billion purchase of AOL was all about adding more content, video, and ad generation to the mobile communication company's distribution platform, the acquisition could transform ...
1
Add a comment...

Rick Noel
owner

PPC  - 
 
Is There Hope For Your Prospective PPC Client Or Campaign? Giving PPC Tactics Essential Support by +Mona Elesseily via +Search Engine Land

There are significant obstacles that could impede your online marketing success when working with a client — and they’re not always related to the way PPC accounts are set up. You can have the perfect bidding, ads and landing pages, yet still see only limited success in accounts.

Many companies go wrong way before online marketing is even discussed. This is especially true for startup companies. I’ve often felt more like a business consultant, advising on what will and will not work in the online environment, as opposed to an online marketing consultant.

In this article, you will gain valuable pointers on how to recognize online business/marketing trouble spots.

As a consultant or agency, you’ll learn the red flags that should warn you against taking on a new client. If you’re in-house, the following will help you assemble the appropriate support for your efforts. Should you be considering an in-house PPC management job offer, these considerations will help you evaluate whether to take the gig. 

#PPCtips  
Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in place before you can launch a PPC initiative.
1
Add a comment...

Rick Noel
owner

Content Marketing  - 
 
Why Good Unique Content Needs to Die - Whiteboard Friday by +Rand Fishkin via +Moz  #WhiteboardFriday .

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about something that I really have a problem with in the SEO world, and that is the phrase "good, unique content." I'll tell you why this troubles me so much. It's because I get so many emails, I hear so many times at conferences and events with people I meet, with folks I talk to in the industry saying, "Hey, we created some good, unique content, but we don't seem to be performing well in search." My answer back to that is always that is not the bar for entry into SEO. That is not the bar for ranking. 
If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.
2
Add a comment...
In his circles
4,954 people
Have him in circles
3,401 people
Loud Peacauk (LPM)'s profile photo
Steve Ball's profile photo
Alex “Dude” Jensen's profile photo
Vivek Aanand Ganesan's profile photo
kelly smith's profile photo
Moshe Nkuna's profile photo
Printingblue.com's profile photo
Zadoum Atma's profile photo
vhane Penaflor's profile photo

Rick Noel
owner

Analytics & Reporting  - 
 
Why Most Marketers Fail at Web Analytics by +Yaniv Navot via +Dynamic Yield.

Distilling valuable, actionable insights from web analytics applications require sheer hard work and in-depth understanding. The raw data holds a treasure trove of underlying insights just waiting to be uncovered – IF you know when, where, and how to look at the data. Misinterpret the numbers, and they can become a doubled-edged sword. In fact, jumping to conclusions can undermine any insights you think you’ve gleaned. Understanding attribution, data modeling, as well as the boundaries, terminology and context – are all critically important to produce a powerful analysis.

#webanalytics  
You can easily misinterpret web analytics data. Analytics ninjas go beyond the What to uncover the Why and How of taking your business to the next level.
1
Add a comment...

Rick Noel
owner

Websites  - 
 
Best Practices For Multilingual Websites by +Kathy Quinn via +B2C.

Translating your website into multiple languages (or even one language) can be a big undertaking. While we strive to make the actual translation process as smooth and carefree as possible, there is a lot more to preparing for a multilingual website than handing your existing website over to a translation partner with the direction “translate it.” There is much for the client to consider and decide upon before work even starts. But, when a multilingual website is well-planned and executed, the result can be well worth the effort and cost.

Follow these best practices for preparing multilingual websites and you are more likely to see the results you expect.

#multilingual   #websites  
Translating your website into multiple languages (or even one language) can be a big undertaking. While we strive to make the actual translation process as smooth and carefree as possible, there is a…
1
Add a comment...

Rick Noel
owner

Analytics & Reporting  - 
 
SEO ROI Analysis – How to do #ROI calculations for #SEO 

We often talk about ROI during reporting and esp. during pitching a new client. ROI is a very important metric, even more important than sales or conversions. This is because it takes into account the cost of the investment. Common business sense dictates that If an investment doesn’t yield a positive ROI or if there are other marketing channels with a higher ROI then the investment from a particular marketing channel should be withdrawn.

This can happen with SEO too as it is not easy to calculate the ROI of SEO campaigns. If a business doesn’t see any apparent ROI from SEO or find other marketing channels more lucrative in terms of ROI than it may either choose to cut down the SEO budget or stop the SEO campaign altogether and invest the money somewhere else. This can happen in companies which run multi channel marketing, where SEO is not playing a very big role in revenue generation or where the SEO has failed to prove the ROI of its efforts.
1
Add a comment...

Rick Noel
owner

PPC  - 
 
Sneak Peek: New Google AdWords Search Query Report by +Larry Kim

The Google Adwords Search Query report is one of the most valuable functions available in the AdWords interface. Unfortunately, it isn’t the easiest report to access, as Google decided to bury it under four contextual menus — but it looks like that has changed. It appears that Google is testing a new layout for the Search Query report, and it’s about time.

#googleadwords   #searchqueryreport   #sneakpreview  
The Google Adwords Search Query report is one of the most valuable functions available in the Ad...
1
Add a comment...

Rick Noel
owner

Analytics & Reporting  - 
 
Google Analytics Training Resources and Tutorials

I get lot of emails from folks every day, asking me to recommend a particular Google Analytics resource for further reading and learning. The resources below can help you get the most out of Google Analytics.

It doesn’t matter whether you are a beginner or an expert. Every article is written in plain English , is free from technical jargon (wherever it was possible), doesn’t require any prior knowledge (most of the time) and is almost always updating.

Unlike other resources on the internet which quickly get outdated, the resources that I am going to recommend won’t. So next time if you read the same article, there is always a high probability that you will find something different and get the latest version.

This resource list itself will keep updating over time. So I would suggest to bookmark it.

#GoogleAnalyticsTrainingResources  
1
Add a comment...
People
In his circles
4,954 people
Have him in circles
3,401 people
Loud Peacauk (LPM)'s profile photo
Steve Ball's profile photo
Alex “Dude” Jensen's profile photo
Vivek Aanand Ganesan's profile photo
kelly smith's profile photo
Moshe Nkuna's profile photo
Printingblue.com's profile photo
Zadoum Atma's profile photo
vhane Penaflor's profile photo
Education
  • BUHS, Siena College, Rensselaer Polytechnic Institute
  • Siena College
    1985 - 1990
Basic Information
Gender
Male
Looking for
Friends, Networking
Story
Tagline
CEO & Founder of eBiz ROI, Inc.
Introduction
I enjoy good, honest and fair business, fast motorcycles, loud music, time with my family, friends and a good laugh. Good food and drinks equals good times.

My passion is delivering Internet marketing services to enable companies to increase profitable sales through the Internet. This includes Internet marketing strategy development and execution.

Past work experience includes technical positions with General Electric at their Global Research Center. I have also held numerous leadership roles in global sales and marketing at Telcordia Technologies, and most recently at Bust Direct, where I ran sales for the performance advertising division of Burst Media.

My education includes a BS in Finance, BS Computer Science (Siena College) and an MS in Computer Science (Rensselaer Polytechnic Institute (RPI).

I have never lost my love of learning new things which is why I love Internet marketing, as the one constant in our industry is change!

Bragging rights
Inventor - see patent link above
Work
Occupation
CEO, Internet Marketing Expert
Employment
  • eBiz ROI, Inc. - Enabling businesses to grow profitable sales through the Internet
    Founder & CEO, 2009 - present
  • Burst Media
    VP of Sales, Burst Direct, 2008 - 2009
  • Telcordia Technologies
    Marketing Director, Director of Field Readiness, 1998 - 2008
  • GE Global Research
    IT Leadership Program Graduate, 1995 - 1998
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
NY
Previously
VT, NY, NJ
Contact Information
Work
Phone
518 557-3502
Email
Address
eBiz ROI, Inc. 30 Rosemere Rd. Ballston Lake, NY 12019
Rick Noel's +1's are the things they like, agree with, or want to recommend.
Skype
market.android.com

Salutaţi-vă prietenii şi familia cu mesageria instantanee, apeluri vocale gratuite sau apeluri video gratuite prin Skype. Alăturaţi-vă milio

The Real Cost Of Free Stuff - Heidi Cohen
heidicohen.com

Planning a social media give-away campaign? Free isn't free. Here are 7 tips to understand your social media give-away cost dynamics.

My Must Have Tools of 2014 | SEO Book
www.seobook.com

There are a lot of tools in the SEO space (sorry, couldn't resist :D) and over the years we've seen tools fall into 2 broad categories. Tool

Internet Marketing Resources for Effective Online Promotion
www.ebizroi.com

Valuable Internet marketing resources including tools, tips, techniques and industry best practices to grow sales online while increasing ma

How to Make Your Ebook Marketing Campaign *Almost* Perfect - Unbounce
unbounce.com

A multi-channel, multi-touch online marketing campaign, requires a lot of planning & attention to detail. Learn from Easypurl's ebook market

Internet Marketing Glossary & Online Advertising Dictionary
www.ebizroi.com

Internet marketing & online advertising defined. Glossary of common Internet advertising industry terms, acronyms and jargon. If you can't f

Pinterested? - eBiz ROI, Inc.
www.ebizroi.com

Pinterest has set the record for time to reach 10 million unique visitors per month. Read about 6 benefits of Pinterest for a business and w

Internet Marketing Agencies of the Future - eBiz ROI, Inc.
www.ebizroi.com

Internet marketing agencies of the future will be increasingly online, mobile and technologically savvy while enabling clients grows sales a

How Local Businesses Reach Mobile Searchers
www.ebizroi.com

Local search as a % of overall searches is on the rise, with more local searches coming from mobile. How businesses can benefit from this tr

Social Media Today
plus.google.com

The world's best thinkers on social media

Live photo update - from Press Event
new.livestream.com

Press Event by Facebook Live on Livestream - Livestream.com

INFOGRAPHIC: The Complete Social Media Sizing Cheat Sheet
www.lunametrics.com

Sizing information for all image types on Facebook, Google+, Twitter, and Pinterest complete with character limits and visuals.

Focus Groups | Online Focus Groups San Francisco | Efocus Groups
www.e-focusgroups.com

E-Focus Groups offers online focus group research. Our in depth interviews and web surveys can assist you in all of your qualitative market

Let's Hope Facebook and Twitter Are Thinking Harder Than This
www.mediapost.com

Let's Hope Facebook and Twitter Are Thinking Harder Than This - 03/01/2012

BtoB Magazine: Marketing News and Strategies for BtoB, Direct & Inte...
www.btobonline.com

BtoB Magazine is the publication for b2b marketing strategists.

Five years of the mobile phone industry at a glance
lnkd.in

The following graphs shows what disruption looks like. What's impressive however is that this is also the largest technology industry in ter

Bing – Why Search Marketers Should Pay Attention
www.ebizroi.com

With 12 consecutive quarters of winning market share from google, Bing has some compelling reasons why search marketers should pay attention

Bizible - Local Marketing
plus.google.com

The Online Marketing Department for your local business.