If you’re running a digital marketing agency and you’re doing your job well, you’re in a good place. Your company is doing work that is in high demand, and you are in a position to grow very quickly.
Still, there are plenty of challenges in your way. Growth does not happen accidentally — it comes as a result of hard work and smart positioning. Even if you’re doing your job well, if you’re not prepared for growth when it happens, it can actually end up hurting you in the long run.
So here are seven things you can do to not only encourage growth, but also be prepared for it when it happens.
Visual content, done well, can be incredibly popular. Infographics, videos, data visualizations, and other forms of visual content can generate tons of engagement and attract links to your site.
More importantly, visuals help tell your story. Visual content can be an incredibly powerful marketing tool, one that helps your target audience remember you – better than a 1,000 word text article alone (no matter how great it is) ever could.
Here’s what’s trending in visual content marketing for 2017, according to a survey of 300 online marketers from Venngage, a platform that helps you create free infographics.
Launching a startup is a huge task all on its own. While it can be a challenge to factor SEO into the mix, it's an incredibly important consideration. In today's Whiteboard Friday, Rand shares a comprehensive plan to kick off your new SEO audit and grab a piece of that organic search pie from the get-go.
For ranking in the Google search results for your best keywords, links are like rocket fuel. Here are 10 great ideas on how to get "natural" links to move your website listing up in the search results while not landing your site in the penalty box!
Moz #WhiteBoardFriday #GettingNaturalLinks
Facebook advertising is just as powerful in 2017 as it’s ever been.
Perhaps even more so.
The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer’s playground.
When it comes to Facebook advertising, I could spout off a laundry list of done-to-death conventional techniques.
And most are still quite effective.
But what I want to do here is delve a little deeper and truly dissect Facebook.
I want you to understand its full potential.
Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format.
Understanding the implications of the new Facebook's Video Search feature in their mobile app should help marketers understand why investing in creating video content will be so important in 2017 and beyond. Here's why ...
- eBiz ROI, Inc.Co-Founder & CEO, 2009 - presentExperienced digital marketer specializing in Internet advertising on Google and Facebook.
- Burst MediaVP of Sales, Burst Direct, 2008 - 2009
- Telcordia TechnologiesMarketing Director, Director of Field Readiness, 1998 - 2008
- GE Global ResearchIT Leadership Program Graduate, 1995 - 1998
eBiz ROI, Inc. 30 Rosemere Rd. Ballston Lake, NY 12019
My passion is delivering Internet marketing services to enable companies to increase profitable sales through the Internet. This includes Internet marketing strategy development and execution.
My education includes a BS in Finance, BS Computer Science (Siena College) and an MS in Computer Science (Rensselaer Polytechnic Institute (RPI).
- Rensselaer Polytechnic InstituteMS Computer Science, 1995 - 1997Concentration in network security and object oriented database design
- Siena CollegeBS Finance, Computer Science, 1985 - 1990
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