Should I really send this email? Are people going to respond to it, let alone open it? Does it say what I want it to say?
Even if you don’t struggle with what to say in your emails or you don’t feel at least hesitant to send them out (in which case, hats off to you, my friend), chances are good you put some effort into your emails and care about their results. And email can be an unpredictable medium, so you really don’t know what’s going to happen once you press that send button.
And since chances are that your high school and university classes didn’t offer courses on how to write emails (unless you’re really young and cool and in that case, well, enjoy it while you can), let’s talk brass tacks of good email copy. Whether you’re writing the emails yourself or checking over the work of a writer you hired, here are the components of a well-written, effective email.
No matter what, think of every component of your email as a relationship builder. It’s all about establishing rapport so that your recipients trust you to help solve their problems.