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Rick Noel
Works at eBiz ROI, Inc. - Enabling businesses to grow profitable sales through the Internet
Attended BUHS, Siena College, Rensselaer Polytechnic Institute
Lives in NY
3,374 followers|252,743 views


Rick Noel

Social Media Marketing  - 
A Rebuttal to Yet Another Google+ Is Dead Article by Google+ early adopter and expert, +Mark Traphagen, published, appropriately enough, on Google+. 
A Truly Awful Google+ Hatchet Job on Forbes Exposed As some of you know, I've made it my policy for some time now not to waste time responding to the… - Mark Traphagen - Google+
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Rick Noel

Social Media Marketing  - 
Targeting Teens? Get on Instagram -Teen Instagram users skew older, female via +eMarketer

There’s still plenty of room for Instagram adoption among companies. Based on recent research by GfK for Pew Research Center, the platform presents brands with a good channel on which to reach teens. The study found that 52% of US teen internet users used Instagram—the second most popular social media platform among the group after Facebook (71%).

#Instagram   #demographics  
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How to Target Your Email Subscribers in Facebook Ads by +Andrea Vahl.

Would you like to reinforce your sales messages to your e-mail subscribers?  You may know that a person has to see your sales message multiple times before they decide to buy.

Effective Frequency is a term in advertising that attempts to answer the question:  How many times does a person have to see a sales message before they decide to buy?  The answer varies widely with some experts saying 3 times and others studies showing as many as 15-25 times was more effective.

The point is you have to get your message out there multiple times and it’s a good idea to reach people where they hang out – on Facebook.

 Building #CustomAudiences  with #EmailSubscribers  to efficiently target   #FacebookAds .  
With Facebook Ads, you can target your e-mail subscriber list to make sure your sales messages are seen.
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Rick Noel

Social Media Marketing  - 
Happy Friday!

Have you been thinking about running a Facebook Timeline Contest and are looking for inspiration to get the creative juices flowing?

If so, we have a PERFECT post for you from +agorapulse

‪#‎FacebookTimelineContest‬, ‪#‎FacebookMarketing‬ ‪#‎TGIF
Are you looking to launch a contest on your Facebook Page Timeline? But are still looking for the "right" creative idea for your business? Check these out!
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Better presentation of URLs in search results  Posted by +Bartłomiej Niechwiej, Software Engineer, and +Rob Ennals, Product Manager

Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website. To help mobile searchers understand your website better when we show it in the mobile search results, today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.

#PresentationURLsSERPs , #seo , #webmaster    
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The 4 Pillars of Stellar Video Marketing by +Mitch Meyerson via +Entrepreneur

in his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your business. In this edited excerpt, contributing author and video marketing consultant Lou Bortone offers an expert's view on what it takes to create videos that attract your target market.

Online video is now a must-have part of your marketing strategy. Find out how to win in a world gone video.
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If you want to make money from videos or just to be famous with your videos, you have to be consistent with video marketing.
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7 Psychological Traps that Hold Web Designers Back by +Ann Davlin.

Let’s talk about self-confidence and psychological misconceptions that may hold web designers and web professionals back from getting ahead in their career.

When it comes to daily routine tasks most of us are not that diligent and logical as we used to think (or want to think). Everybody knows what to do, but somehow we try to avoid following our own pretty plan. The good news is that most people are actually able to get themselves together and control the balance of work and rest. However, there are some creative beings who are just too creative for that – they feel depressed when they need to strongly manage their activity. You must admit that such feeling is pretty much one of the biggest traps for all of the beginnings.
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Rick Noel

Websites  - 
Survey Results: What People Hate About “About Us” Pages by +Patrick Coombe

Last week we asked our customers, friends and followers to take a short survey regarding “about us” pages. Our goal is to help our customers and fellow developers create a user experience that is the most beneficial to our users. We feel that direct feedback is one of the best way to make this happen.

We surveyed our customers, associates and friends to find out what people really want from an 'about us' page.
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5 Things You Need to Know About Social Media & SEO by +Chloe Gray via +KISSmetrics

Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s game-changing algorithm updates and the steady rise of content as king.

#socialmedia  and #seo  
For this article I decided to dive deeper into what Cutts’ statement meant for the relationship between social and SEO and learn how SEO-focused marketers are thinking about social media now that social signals are out of the picture, at least for now.
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How Google's Evolution is Forcing Marketers to Invest in Loyal Audiences by +Rand Fishkin via +Moz.

Given Google's recent changes to SERPs and their April 21 mobile deadline, does SEO still come first? In today's Whiteboard Friday, Rand walks you through tactics you can use to build a loyal audience before you need to do SEO.  

As Google changes the SERPs, building a loyal audience is more important than ever. Learn effective tactics to create relationships and trust before you focus on SEO.
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Check Yourself Before You Wreck Yourself With A/B Testing by  +Nicole Dieker via +Unbounce.

If you’re a marketer, you likely already know the importance of A/B testing. But do you put your money where your mouth is? Are you testing as much as you could be?

You can’t go back in time and start running game-changing tests, but you can start testing right now. 

You can’t go back in time to run game-changing tests, but you *can* start now and start bringing in more conversions. Here's some A/B testing tips to help.
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Rick Noel

Mobile Marketing  - 
Track Mobile Rankings with AuthorityLabs by +Chase Granberry via +AuthorityLabs.

You can now track mobile search results and compare the data to your current SERP data to see how well your site is doing in the mobile arena. The process is simple, just add a domain and check the “Track Mobile Results” box and we will start collecting data for you.

Track #Mobile #SearchRankings 
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  • BUHS, Siena College, Rensselaer Polytechnic Institute
  • Siena College
    1985 - 1990
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Looking for
Friends, Networking
CEO & Founder of eBiz ROI, Inc.
I enjoy good, honest and fair business, fast motorcycles, loud music, time with my family, friends and a good laugh. Good food and drinks equals good times.

My passion is delivering Internet marketing services to enable companies to increase profitable sales through the Internet. This includes Internet marketing strategy development and execution.

Past work experience includes technical positions with General Electric at their Global Research Center. I have also held numerous leadership roles in global sales and marketing at Telcordia Technologies, and most recently at Bust Direct, where I ran sales for the performance advertising division of Burst Media.

My education includes a BS in Finance, BS Computer Science (Siena College) and an MS in Computer Science (Rensselaer Polytechnic Institute (RPI).

I have never lost my love of learning new things which is why I love Internet marketing, as the one constant in our industry is change!

Bragging rights
Inventor - see patent link above
CEO, Internet Marketing Expert
  • eBiz ROI, Inc. - Enabling businesses to grow profitable sales through the Internet
    Founder & CEO, 2009 - present
  • Burst Media
    VP of Sales, Burst Direct, 2008 - 2009
  • Telcordia Technologies
    Marketing Director, Director of Field Readiness, 1998 - 2008
  • GE Global Research
    IT Leadership Program Graduate, 1995 - 1998
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Contact Information
518 557-3502
eBiz ROI, Inc. 30 Rosemere Rd. Ballston Lake, NY 12019
Rick Noel's +1's are the things they like, agree with, or want to recommend.

Salutaţi-vă prietenii şi familia cu mesageria instantanee, apeluri vocale gratuite sau apeluri video gratuite prin Skype. Alăturaţi-vă milio

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