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Rick Liebling
Works at Unmetric
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Rick Liebling

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A question for my #marketing friends. Is the creation of a Marketing Stack something you are thinking about yet? I just put this together with the help of several very knowledgable people. Let me know what you think: 

http://blog.unmetric.com/marketing-technology-stack-tips
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Yes, working on it.
0%
No idea what you are talking about.
100%
Yes, but I don't know how to start.
0%
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Rick Liebling

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Man on a bike v. a sheep. Guess who wins?

+Olivier Blanchard 
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COOL
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Each week at Unmetric we connect with a marketer who is at the forefront of social media and data analytics and get their take on what's happening in the industry. Our most recent edition features Jeff Melton of MRY.

Click through to see what three forces Jeff feels are disruptive to social media marketing: 

#socialmediamarketing   #socialmedia   #socialmediatips   #socialmediastrategy   #dataanalytics  
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Check out our #contentmarketing  eBook. It's got some great insights, pro tips and real world examples.
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Social Media ROI is always a touchy subject. I understand, recognize and appreciate the need to tie efforts to business objectives like sales, but perhaps social media works better when viewed through a different lens: Return on Intelligence.
This post was originally published on WOMMA here. It comes from Rick Liebling, Head of Global Marketing, reach him on Twitter here: @RickLiebling. Whether you've been to one social media conference or 100, you're sure to have seen a panel talking about ROI – three letters that often strike fear ...
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Hello! I'm Rick Liebling, currently an independent marketing consultant based in the NY/NJ area.

I've spent nearly 20 years in sports marketing, first within professional baseball, including a year with the NY Yankees, then supporting Fortune 500 brands in global sports sponsorship.  I've worked with MasterCard, Gillette and Diageo brands like Johnnie Walker and Guinness for on-site executions in Europe, South America, Asia, North America, the Caribbean and Middle East. I've been fortunate enough to work on and attend events like the FIFA World Cup, European Championships and UEFA Champions League, the Cricket World Cup and F1 races in Monaco, Brazil, Hungary and Germany among others.

I'm focused on helping brands connect with fans by utilizing some of the latest platforms and tools - things like crowdsourcing, hackathons, 2nd Screen and Gamification.  Looking forward to next week's #SportsConf  
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Oh, I am interested in learning from the perspective of the hackerspace (as opposed to the hackathon) itself. Sorry for the misunderstanding. Hear you tomorrow!
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Rick Liebling

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Always great to see +Grant McCracken talk culture. I wonder, what sort of insights we could glean from some sort of cross-tabulation of binge viewers and socialTV commenters? Are these the same people? Different? Are the shows that we binge watch and the shows we watch while engaging in a socialTV experience different?
Has binge watching changed the way we live our lives? Netflix and cultural anthropologist Grant McCracken recently found that 61 percent of streaming television users binge on their shows and 73 percent feel positive about this kind of viewing.
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It only seems like the entire marketing community is descending on Austin for #SXSW. For those of you smart enough to stay away from the crowds and artery-blocking food, here's your weekend Anti-Guide...
 
Not going to be at South by South West this year? That's awesome! Here's the 'Anti- #SXSW Weekend Guide' you didn't even know you needed! http://bit.ly/1F2vkTw 
You don't have to attend SxSW to have a productive weekend, here's our anti-SxSW guide of things marketers can do this weekend.
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Rick Liebling

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There are a lot of #socialmedia  measurement tools out there now, but sometimes faulty thinking can take you to the wrong place even when you are using data. Take a look at this piece I wrote for The Next Web.
Rick Liebling is Head of Global Marketing for Unmetric, leading marketing initiatives across the brand, product and content communication strategies.  Garbage in, garbage ...
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Amid all the hype around 'strong #AI ', 'Singularity' and the like, listen to this conversation with Marvin Minsky...

#cognition #BigData #information #computing #computinghistory  

A Conversation with Marvin Minsky
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Looking forward to this, hope you join me. #crowdsourcing   #crowdfunding  
 
+Rick Liebling posted 
Quick reminder, I hope you'll join John Furrier and me for a CrowdBiz chat at 2pm Eastern TODAY.
https://www.crowdchat.net/crowdbiz

What topics would you like us to discuss? I'm eager to talk about start-ups and the crowd. Would love to hear from +Jeremiah Owyang  and +Shaun Abrahamson  on that. What else?  


According to Shaun Abrahamson:  growing trend in venture world to add community managers to manage outside community. curious who is doing a good job and what the communities are doing well.

also been following @yannig roth tracking of global brands use of crowds. year of year growth is happening, but its been a struggle to qork with agencies. how can creative crowd providers better work with agencies?

My topics:
One topic is the proliferation of many new social networks or platform that have a social component.. are social networks like web pages in the early days of the web..meaning more are popping up everyday.. there seems to be a navigation program and discovery issues.. Specifically if social is like the web (in the early days) and social media teams are like web teams in 90s - where are we on the spectrum of tooling and automation... I believe that social will be the new web like the web in the 90s..we all knew it would be huge but the web in the early days faced lots of the same pressures we see with social: i hear things like "where is the ROI", "can't take it seriously", "lets not allocate budget til we understand the business impact"..etc etc
3 minutes ago · Like

Second topic: Social Business - where are we on the viability and execution of this concept.. who is doing social business and what the hell does it mean...
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In his circles
559 people
Have him in circles
4,597 people
Steve Garfield's profile photo
Solidaritat Catalana Girona's profile photo
shivashankar reddy's profile photo
Bob Emmanuel Magana's profile photo
Kerry Fitzgibbon's profile photo
james marrison's profile photo
himansu him's profile photo
Steve Olenski's profile photo
UMAR FAROOQ's profile photo
Work
Occupation
Marketing Communications
Employment
  • Unmetric
    Head of Global Marketing, 2014 - present
  • Young & Rubicam
    Creative Culturalist, 2011 - 2013
  • Coyne - Dir., Digital Strategy
    Director of Digital Strategy, 2012
  • Taylor
    Marketing Communications, 1999 - 2010
  • Bender Helper Impact
  • NY Yankees
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http://www.rickliebling.com
Introduction
I help brands understand better ways to communicate with the people they want to engage with.
Bragging rights
Marketing industry communications veteran, having worked with companies like MasterCard, Gillette, General Mills & Diageo. I've worked on the ground on projects around the world, providing counsel to clients and activating programs in PR and social media.
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Male