It's amazing to me how many entrepreneurs aren't able to tell their startup's story. If you aren't passionate about your startup, and you can't communicate that passion to others, you have a very long road ahead.
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- Echo effect ... folk want what they want, which creates #AttentionEconomy buzz, which creates demand, which justifies development ... anyone who's ever actually thought "outside the box" knows that it is to look into dead eyes.Sep 12, 2011
- I just seen that at TechCrunch Disrupt today. I actually felt sorry for the guy, it was pretty bad.Sep 12, 2011
- I think the problem most have is figuring out who to communicate to. the other issue is multiple audiences and knowing which one you're in front of. Now, think what drives most entrepreneurs: a passion to get things done vs. sitting around and communicating about it.Sep 12, 2011
- I don't disagree that a passion for getting things done has to be at an entrepreneur's core. But if they can't communicate to others why they do what they do, they're unlikely to be a successful entrepreneur.
To be clear: I don't think this is mere window dressing, or "just marketing" (as I think it's unfairly maligned). If you don't know who you're building for, and can't explain to them why they need what you've built, the odds against you succeeding go up tremendously.
Watching a number of startups present today at Disrupt, I saw several examples of people who clearly believed in their product but couldn't get us in the audience to buy in. Fortunately there were several cases of startups whose passion translated directly into their presentation - when it clicks, it's magical.Sep 12, 2011
- Rick, I spend a remarkable amount of time working on getting people to improve their communication strategies, so I don't want to discount it. But I do think there's a difference between successfully marketing your product to real customers and convincing people at TechCrunch Disrupt.Sep 12, 2011
- funny [ironic] I used just this same line recently "...startups whose passion translated directly into their presentation - when it clicks, it's magical."Sep 13, 2011