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Rick Heil
Works at Heil Consulting Group
Attended Kent State University
Lives in Park City, UT
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Rick Heil

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Fascinating idea....

Which picture is clearer,
A... or B...
A... or B...
Now which is better,
C ... or D...
C ... or D...
...
Seems very doable :-)
 
That is interesting.
Running a mobile phone app in conjunction with a desktop app, consumers can take an online refractive eye exam in less than 25 minutes.
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Rick Heil

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A very useful insight and perspective - on G+ as well as PInterest and Amazon.
 
Pinterest as Google+'s New Target

If it's not abundantly clear already, Pinterest is emerging a much more clear competitive frame for understanding the future of Google+. It's an over-simplification, as there are significant difference, but it's still a useful one. 

A Newly Emerging Google Plus Strategy
The catalyst for this post were some thoughts from Bradley Horowitz just a couple hours ago: 

"Relieved of the notion of integrating with every other product at Google, Google+ can now focus on doing what it’s already doing quite well: helping millions of users around the world connect around the interest they love. Aspects of the product that don’t serve this agenda have been, or will be, retired. But you’ll also see a slew of improvements that make this use case shine."

Connecting people around "interests they love" is another way of saying connecting people through an "interest graph." The battle for the social graph is pretty much over, and Facebook clearly won. Google's new strategy is a clear acknowledgement of this and an indication that it sees the battle for the interest graph as: a) important and b) far from decided. 
 
So, why is the interest graph so important, you ask? 

Supporting the Knowledge Graph 
Google is making a huge bet on its Knowledge Graph, as a central strategy for maintaining the technological superiority of its search engine. In fact, you could say that this service is actually in the midst of transforming from a search engine to a knowledge engine. Google Now is the visible end of this wedge, a wedge which will soon emerge as a Virtual Personal Assistant, and eventually as a much more powerful artificial intelligence agent. 

Understanding which people care about and have influence on particular topics will be one of the very valuable products of deepening Google+ investments in the interest graph. That, in turn, will strengthen the company's ability to execute on its Knowledge Graph strategy. 

The Bigger Battle with Amazon
In the big picture, the real competitive battle that Google faces as a company - is with Amazon. People were recently asked their top three places for researching gift purchases in the holiday season. “Online search” registered 45%, down from 49% a year ago. Meantime, the channel growing the most in popularity was the one that includes Amazon, jumping to 37% from 31%. 

The Google-Amazon battle is actually a battle of business models, with Google running an advertising strategy and Amazon a commerce strategy. Sure, there are exceptions, and the lines can get very blurry with things like "buy now" button ads, but by and large, that is how the competition is falling out. When you think about it, the searches that Amazon is increasingly winning from Google are searches that are most closely tied to actual sales. They are, in other words, some of the most lucrative advertising that Google has. 

Going back to the interest graph, perhaps more than any other company in the world, Amazon has a very detailed and extremely valuable mapping of the products and services you care about. It has, in short, a very lucrative interest graph, deeply embedded into its commerce business model. 

As noted above, monetization isn't the only reason that Google is building its interest graph. That said, it will be monetizing its interest graph, and it will be doing that through an advertising strategy - not primarily a commerce strategy like Amazon's. 

The Pinterest Opportunity
Pinterest was founded in 2010, one of many startups launched around that timeframe based on the premise of the interest graph. The rest have long-since failed, but Pinterest is now valued at $11 billion and its revenue generating potential is just starting to build steam. 

Pinterest's monetization efforts around things like "buy now" buttons are generating lots of intrigue, but I believe the company represents something more than that. They are a kind of fusion between online advertising and a retail environment. Pinterest's CEO Ben Silbermann likes to differentiate Pinterest from Google by noting that the service is about "discovery," not "search." People like to browse collections in Pinterest, to become inspired, to have their interests piqued, to discover stuff through seeming serendipity that they weren't specifically seeking in the first place. In other words, there's a kind of grazing, browsing behavior on Pinterest that does sort of feel like a retail store. 

In other words, Pinterest, with its strength in discovery, falls someplace in between the Amazon and Google commerce and advertising strategies. Just as importantly, behind the scenes, Pinterest is building an interest graph, tied to commercially valuable topics. And unlike Amazon, they're not integrating this interest graph with the core competencies of warehousing, returns, fulfillment and other aspects of a commerce company. In short, they're building the kind of interest graph that's of interest to an advertising giant; an interest graph chock-full with all kinds of insights into what end users care most about. 

Like Google. 

The Differences
Just to be clear: I'm not saying that Google+ will or should suddenly start looking and behaving like Pinterest. Despite the new Collections feature, Google+ is a very different beast. I would be very surprised if we woke up one day to find "buy it now" buttons showing up on Google+. And I don't even think that we'll be seeing many collections of "my favorite lipsticks" or "my favorite dresses" - the kinds of collections that are very common and natural on Pinterest. 

That just isn't the culture here on Google+. No, I don't see Google attempting to replicate the kind of "retail" environment strategy that Pinterest seems to be headed towards. The management here is smart enough to recognize the culture differences between G+ and Pinterest. Although now that Google+ is freed from its broader corporate mandates, which I think helped it take a pass on revenue-generating expectations, I will go on record here saying that I would not be at all surprised to find Google reversing its policy of 'no ads' here on Google+ - possibly within the next year or two.

What I do see quite clearly is Google moving down a path where Google+ becomes a more powerful addition to its interest graph building capacity. Search is already a very powerful tool for tracking end user interests over time. What it's missing is the ability to note interest in a more passive browsing mode. This is the discovery mode that Pinterest makes so much of, and it maps nicely to the streams, photos and sharing that now describes the team that will be remaking Google+. 


 
Bradley Horowitz post on Google+ changes:
https://plus.google.com/+BradleyHorowitz/posts/Aq59SxzyjWT

Pinterest CEO and co-founder Ben Silbermann, talking about Pinterest's strategy and the central importance of the interest graph:
https://business.pinterest.com/en/blog/video-ben-talks-about-interest-graph-and-future-pinterest

The Interest Graph Maps Our Connections to Ideas and Things
http://www.the-vital-edge.com/shared-interest-graph-in-work/

Google’s  Biggest Competitor…is Amazon
https://medium.com/@gideonro/the-google-amazon-slugfest-8a3a07a1d6dd

What is Google+ (Really)?
https://plus.google.com/u/0/+GideonRosenblatt/posts/fxp3viNzg9d

#sharedinterestgraph   #pinterest   #amazon   #googleplus  
    
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Thanks +Rick Heil. 
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What I find most interesting about this, beyond the continued advancement of crypto currency projects generally, is the establishment of a bitcoin based exchange traded fund. (ETF).

This may be a great mechanism to allow for investment contracts based in digital currencies (Bitcoin, Ether, Ripple, etc.) and through the mechanism of an exchange plus a traded fund (ETF) a means to easily and rapidly manage currency risk for longer running contracts. A method to reduce or eliminate the volatility of digital currency as an asset and use it simply as a means of exchange/transaction.

Meaning, potentially I could buy say an insurance contract facilitated using a block chain and denominated in a crypto-currency (ETH or BTC) but have the assets underlying invested using any other currency or more advanced into indexed ETF funds.

It would be relatively straight forward to create DAO services to facilitate not only currency conversion but better yet investment into and out of fiat or crypto based equities markets. Very powerful finance tool!
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yes dear but you can get some help if you can go to LinkedIn.com
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Rick Heil

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An important distinction.

You can have an opinion about preferences, objectives and notions but you can not have an opinion on a fact.
 
No, It's Not Your Opinion. You're Just Wrong

In other words, you can form an opinion in a bubble, and for the first couple of decades of our lives we all do. However, eventually you are going to venture out into the world and find that what you thought was an informed opinion was actually just a tiny thought based on little data and your feelings. Many, many, many of your opinions will turn out to be uninformed or just flat out wrong. No, the fact that you believed it doesn’t make it any more valid or worthwhile, and nobody owes your viewpoint any respect simply because it is yours.

You can be wrong or ignorant. It will happen. Reality does not care about your feelings. Education does not exist to persecute you. The misinformed are not an ethnic minority being oppressed.

My opinion is that this post is awesome. #reason  
You may think that something is "just your opinion", but often you're just wrong.
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Self-driving trucks begin testing in only a matter of weeks...

The pace of innovation and experimentation is rapidly driving forward (pun intended).
First tests of semi-autonomous trucks will take place in Daimler's home state Baden-Wuerttemberg while the start of production is 2-3 years away.
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Rick Heil

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There are some things you can't make up... well actually you can, makeup a lot of #$%@.
 
I visited the Creation Museum so you don't have to! Extensive photodocumentation on my blog.
The Creation Museum in Kentucky is really a marvelous testament to what money can buy. A temple of Mammon, if you will. Designers and craftspeople work for money, not ideology, and the money here paid for some good ones. It reminded me a lot of Las Vegas that way.
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Is it stretching things to ponder how they will/are applying this technology to the next gen of robotics... they are literally kicking everyone elses butt's!
 
Without doubt, soccer is the most popular type of #sport in the world. Many people love it, as it brings them together. What about robotic football players then? This year, the Chinese city Hefei hosted the #RoboCup, which could be called the robotic equivalent of the human World #Soccer #Championship. Have some of you watched Japan winning the Cup? #robots #football
Messi and Ronaldo don't need to worry, yet.
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Rick Heil

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This caught my eye as well.

Foxconn, the enormous assembler and manufacturer for all things digital, announced a long time ago its strategy to move towards robotic assembly and are well along they way to do so. But this is pretty significant to accomplish it end to end, if in fact that's what they've done (and appears so).
 
Chinese setting up factory where all processes are operated by Robots.

#china #robot #robotic  
A Chinese firm specialising in precision technology has set up the first unmanned factory at Dongguan city where all the processes are operated by robots.
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Spectacular, beautiful country... changed my perspective of the sheer natural beauty of Norway!

Watch full screen (and the sound gets better.... builds...)
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Soooo many advantages to move to electric vehicles.
Lighter, faster, safer, more efficient, more interesting, more fun vehicles.

So much innovation to come.
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They're about the same and weight, aren't they?  I'd defer to the crash tests for that answer.
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That moment when you suddenly realize....
This wasn't a good idea.
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definitely NO
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Indeed.
 
Tesla Just Did Something Really Big
By Barry Ritholtz

Tesla has rocked the world of high-performance automobiles with the introduction of its new “Ludicrous mode” rapid acceleration feature. The internal-combustion engine business may never be the same. 

Regular readers of mine usually know at least two things about me: First, I believe that all predictions are silly, more about marketing than actually trying to figure out what comes next. Second, I am a fan of sleek, go-fast machines, preferably beautiful ones from Italy, Germany or the U.K. 

Thus, I am going to break with both of these traditions to make a forecast about the future of the automotive industry. Gasoline-powered cars are toast. They are over, finito, kaput, the walking dead who have not yet realized they are goners. It is highly likely that in your lifetime, you will no longer see the mass manufacturing of gasoline-powered automobiles. My guess is that by 2035, if not sooner, the majority of automobiles sold in the U.S. and Europe will no longer be gasoline-powered. 
....
The Tesla P85D with the complete 90kWh “ludicrous” upgrade costs about $100,000. The upgrade gives it a 0 to 60 mph time of 2.8 seconds. To put that into context, to get that sort of acceleration from a car previously required a Porsche 918 Spyder (0 to 60 in 2.3 seconds) or a Bugatti Veyron (2.6 seconds) or a Koenigsegg One (2.5 seconds). They each cost $1.1 million, $2.9 million and $3.8 million, respectively. ....

http://www.bloombergview.com/articles/2015-07-20/tesla-just-did-something-big-in-the-car-world
We are watching the demise of the gasoline-powered automobile.
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Thanks gentlemen, +Rick Heil will certainly look for that book, would like to know more especially as he is part Canadian. +Gideon Rosenblatt  hope that you are right but really we are decades behind on this and we put so much energy and money into so many less useful endeavours.
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Have him in circles
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Work
Occupation
Facilitator & Data / API Standards Developer for Insurance and Financial Services
Employment
  • Heil Consulting Group
    Principle, 2015 - present
  • ACORD
    Standards Director, 2010 - 2014
  • Insured Retirement Institue
    Director, Facilitator, Standards Developer, 2010
  • Executive Insurance Agency, LifeLink, Allfinanz, ACORD, BlueFrog
  • BlueFrog
    VP Product Deveopment
  • LifeLink
    VP Product Development
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Park City, UT
Previously
Cleveland, OH - Mantua, OH - Strongsville, OH - Kent, OH
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Inquisitively inquiring mind
Introduction
Investigation, science, reason and learning allows one to better understand and delight in the world that is than to fantasize about a made up, imaginary fictitious world that isn't.

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http://richardjheil.tip.me
Education
  • Kent State University
  • Bryn Mawr College
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On shortwave - KG7AKK, Bitcoin Address: 181XFvPyT5Lgey8rcdPNWYEzpkCHMy38kB
Rick Heil's +1's are the things they like, agree with, or want to recommend.
Google's Driverless Car, The Internet Of Things, And George Orwell
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I love the idea of a driverless car, but a connected car with a known location can be associated with a particular person. If hackers sell s

Soon, Your Self-Driving Car Could Save You From Paying For Insurance
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It could be an irresistible bait to overcome the privacy-related fears of the drivers

Waze Social GPS Maps & Traffic - Aplicaciones Android en Google Play
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Waze es la aplicación de tráfico y navegación basada en la comunidad más grande del mundo. Únete a los conductores de tu área que comparten

Indiana Governor Stunned By How Many People Seem to Have Gay Friends
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Pence said that from what he has been able to gather thus far, the phenomenon of "ordinary folks" having gay friends “has been going on for

Intel Joins the Blockchain Technology Race, Forms Special Research Group...
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Last week Bitcoin Magazine reported that IBM is considering adopting the blockchain technology behind Bitcoin to create a digital cash and p

New York Councilman: Bitcoin Could Save City Millions
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CoinDesk speaks with New York City council member Mark Levine about his proposed bill that would see the city accept bitcoin for fines and f

Homeowners Saving Money With Solar Energy
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While many Central Coast homeowners using solar are saving a significant amount of money on their electrical bills, the increasing popular e

The Blockchain Application Stack
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The blockchain could very well change the infrastructure of the Internet. Here's what the new Internet could look like in 10 years.

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For U.S. merchants, Black Friday is a huge extravaganza of deals offered and prices dropped in an attempt to entice as many shoppers as poss

Tomorrow's Apps Will Come From Brilliant (And Risky) Bitcoin Code | WIRED
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A variety of new applications have adapted the bitcoin protocol to fulfill different purposes; the latest is Ethereum. These platforms all r

Vertical farming - viable agriculture or urban pipedream?
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If you don't want industrial agriculture ravaging the world to feed cities nutrient-deprived, genetically modified, chemical-drenched pap, h

The Model D Is Tesla's Most Powerful Car Ever, Plus Autopilot | WIRED
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Tesla’s next car, the P85D, will have two motors and all-wheel drive. It will match the 3.2 second 0 to 60 mph time of the McLaren F1, one o

Evernote Joins Everyone Else in Quest to Kill Email | WIRED
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Evernote has added a new chat tool to its flagship note-taking service, aiming to encourage greater online collaboration among business work

Is It Possible to Even Imagine Utopia Anymore? -- Vulture
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It’s possible to forget that Utopia came first, and dystopia was essentially its johnny-come-lately spinoff.

Why You Need to Stop Avoiding Google+
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Social Media - I'm ashamed that I've been shying away from Google+ for far too long. However, in light of Google+'s growing popularity, I wa

Restoration Hardware’s Mail-Order Extravagance - The New Yorker
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Americans received nearly twelve billion catalogues last year, but few as enormous as those of the furniture company.

Surface Pro 3's Core i3 and Core i7 models available today
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After a long wait, the full range of Surface Pro 3 models is finally available.

Google CEO: Fight Unemployment With Job Sharing - InformationWeek
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Google CEO Larry Page suggests we can reduce unemployment by dividing jobs in half.

Very nice facility, clean, organized (lots of carts), many varieties of storage sizes... all and all perfect for our needs. Very friendly and helpful staff! Great location as well, easy to then get to Home Depot and other stores while we build our new home.
Public - 4 months ago
reviewed 4 months ago
great atmos, tons of tvs, lively crowd but not overly loud and good food. a solid, fun sports bar withe better than avg food.
Public - 5 months ago
reviewed 5 months ago
Good food, fun atmosphere and great staff.
Public - 11 months ago
reviewed 11 months ago
Good food and atmosphere. Great craft beers.
Public - a year ago
reviewed a year ago
21 reviews
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very good food, wine and staff. ambiance nice, not great but normal south florida strip mall sheak. little on the pricey side, but quality.
Public - 5 months ago
reviewed 5 months ago
Very good selection with expert and helpful staff. We purchased top end Kitchenaid range, microwave/convection oven, and cooktop. Enjoyed the convenience, selection and help complimented with great prices. Highly recommended.
Public - a year ago
reviewed a year ago
My wife and I took their basic firearms class and found the staff and range to be extremely helpful, knowledgeable and friendly. They have a wide range of equipment to try out and are eager to explain the differences and help zero in on the characteristics you like or to minimize anything you dislike in a particular firearm.
Public - a year ago
reviewed a year ago