Tip 29/50: Link Google+ To Your Content With Authorship Tags
Bring your Google+ credibility to your content across the web for some cool benefits

As we mentioned in the last tip, the credibility of content on the web will likely be judged on the credibility of the author in coming years, instead of other "gamable" factors. Google has introduced authorship tags which help publishers and content creators link their Google+ profile to the content they produce all around the web. So if you have a site or blog that you own or contribute to, reap the benefits of authorship now...

HOW DO I SET UP AUTHORSHIP?
There are several ways to do this but it is essentially a two-step process of linking your G+ profile to your site/blog and reciprocating with an authorship tag on your blog/website referencing your G+ URL.

There are so many resources explaining the set up process so I'm not going to re-iterate them here. Instead I will highlight +Scott Buehler's excellent guide (here: http://bit.ly/1cA39OF) which has you covered whether you have a single or multi-author website, quick methods for Wordpress and Blogger sites and many other ways - Good job Scott!

WHAT DO I GET OUT OF IT?
Aside from the potential ranking benefits that come with credible author content, here are some other reasons you should invest the time in setting up Authorship:

► Profile photo and other credibility information in Google results leading to an eye catching "rich snippet" resulting in better click-through rate
► Your content is give prime real-estate in search results for your followers thanks to personalised search
► Google will see you as the rightful owner of content if it is republished elsewhere so you avoid duplicate content issues
► If someone visits your content and stays for at least 2 mins before pressing the back button, Google will automatically show more content from you under the result they just clicked (http://selnd.com/1dR4gVL - thanks +Matt McGee!)
► You can get credit for your work on any website you write for (as long as you have authorship set up)
► Build a presence and credibility in your industry. People will start to recognise and remember your face popping up in search results, on articles, on comments, on Google+, in YouTube etc. which will help build your personal brand/memorability and sub-consciously begin to trust any content you put out in the future. 

This is just one of many Google+ tips, you can find more tips like this from the #googleplus50 series here: http://www.rickeliason.com/things-to-do-on-google-plus/

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► If you want to expand on this with an additional point or idea, please comment below so others can learn from your awesomeness!

► Additionally, if you want to contribute tip I haven't yet covered in this series, please feel free to ping me and I will credit you if I use it!

#googleplus50 #googleplustips #googleplustip #authorship   #authorshipmarkup   #googleplusauthorship  
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