Tip 23/50: The Benefits of Link Shorteners
More than just a pretty face link...

You may have seen links that look a bit like this (http://bit.ly/1aJAky3) dotted around in people's posts. Initially they might look alarming and spammy but they're nothing to be afraid of! They are simply links that have been shortened using a shortening service, and there are lots of them (even Google has one!)

► http://goo.gl/
► https://bitly.com/
► http://ow.ly/url/shorten-url
► http://tinyurl.com/
► And many more. As you can probably tell I use Bitly :)

In most of the above you can actually customise the link (within reason) to something less spammy looking such as http://bit.ly/googleplus50. However, many custom URLs will be taken already so choose wisely!

► Shorten links when there are limitations on characters (such as Twitter)
► Turn long, scary links into pretty, short ones!
► Many services also apply tracking on shortened links so you can see how many times they have been clicked.

► You can never really tell where you will be taken by clicking the link
► A shortener redirect can sometime mask problem sites. If you have McAfee Site Advisor (or something similar installed) which places green ticks or red crosses next to links depending on how safe the site is - I have noticed that even known problem sites receive a green tick when redirected through a link shortener.
[Disclaimer: I promise to only shorten safe site links!]

So next time you are including multiple links or annoyingly long links in a post, consider using a shortener!

This is just one of many Google+ tips, you can find more tips like this from the #googleplus50 series here: http://www.rickeliason.com/things-to-do-on-google-plus/


► If you want to expand on this with an additional point or idea, please comment below so others can learn from your awesomeness!

► Additionally, if you want to contribute tip I haven't yet covered in this series, please feel free to ping me and I will credit you if I use it!

#googleplus50 #googleplustips #googleplustip
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