Tip 2/50: Learn The Differences of Sharing to Circles vs. Publicly
For maximum visibility and engagement, share posts publicly unless they have limited appeal in which case sharing to circles or individuals is a better option.

1. Posts shared to circles or to individuals cannot be seen by the average joe. People that view your profile will not see any of the posts that haven't been shared with them - they can only see public posts. This means if you are not sharing anything publicly, your profile will look very empty to non-circlees. You can see how your profile looks to the general public by clicking the drop-down option in the top left labelled "View Profile As:"  

2. Only public posts are eligible to be listed in the Google search results. If you are optimising your posts for SEO (there is an upcoming tip on this) be sure to make your post public.

3. Sharing a post to a circle DOESN'T mean that everyone you have placed in that circle will see the post, only those that follow you back will. Many people (myself included in the early days) falsely believe that you can "push" out content to everyone you have placed in a circle as a great way of getting the right people seeing your posts. Unfortunately you have to earn that visibility!

4. Sharing posts with specific individuals will send them notifications, but when sharing to a circle you can opt to send an email notification for good measure. This is a good way to bring attention to your post but is also a good way to annoy people if posts are frequent or irrelevant and you could be muted or worse, reported as a spammer. Do not use email notifications as a means of simply alerting people to your presence.

(h/t and my thanks to +Stephan Hovnanian and +Guenevere Fox for their contributions to this last point) 

I'd say I post publicly 98% of the time as I want my audience to see the majority of my posts, as well as make them findable in Google. On the odd occasion I will post or share a relevant post to an individual if I think they would find it useful. 

I rarely "selectively share" to circles as most of the people I interact with share common interests, but I can see this becoming important in the future as more of my friends/family come over to Google+ and I want to avoid work/life crossover.

However, I do find my "Colleagues" circle useful when batting around ideas and questions that I don't want seen in the public domain.

This is just one of many Google+ tips, you can find more tips like this from the #googleplus50 series here: http://www.rickeliason.com/things-to-do-on-google-plus/

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#circlesharing   #postingpublicly   #googleplustips  

► If you want to expand on this with an additional point or idea, please comment below so others can learn from your awesomeness!

► Additionally, if you want to contribute tip I haven't yet covered in this series, please feel free to ping me and I will credit you if I use it!
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