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Richard Stone
245 followers -
We change minds
We change minds

245 followers
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Richard's posts

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Last year The Sentinel made this video. We've only just got round to sharing it :-)

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How to tag YouTube videos
So you've taken your first step into the big bad world of YouTube content creation. Your video has been uploaded and you're constantly checking the view statistics waiting for the numbers to roll in. Three days later, you're still waiting for those valuable...

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Using passive voice in technical writing
So, the other night I was down the local and, low and behold, a fight broke out round the back of the boozer. It was a couple of geezers who just could not agree on the best use of passive voice in technical writing and engineering PR .  By Richard Stone Na...

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SEO is go
SEO is go In recognition of the changing landscape in technology and engineering marketing, PR agency Stone Junction has launched a new range of SEO (Search Engine Optimisation) services. The packages will help companies rank higher in search engine results...

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Why it's essential you stop making the number 1 PR planning mistake
~ And the seven outcomes you should be measuring ~ Most businesses are either planning for 2015 at the moment, or for those companies whose financial years have moved to align with the UK's financial year, beginning to think about planning.   But how are yo...

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The problem with interns in PR
I was contacted recently by a journalist working for a national newspaper writing a piece about unpaid interns. He wanted to know how their use is perceived in each industry and was interested in PR because our sector has had some issues in the past . By Ri...

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The future of marketing: What do I need to know?
The future of marketing and technology PR is content driven – not only because content is important for the digital environment, but because it’s important for people. Content helps us decide what to buy, how or if to vote and how to feel. It changes people...

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