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Richard Sink
Works at Critical Connections
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Richard Sink

Marketing and Sales Strategies  - 
 
Feedback makes or breaks projects #customerservice  
Your input is important and totally necessary to guide my work. I may not get everything right on the first try. That’s not just okay; it’s part of the process. Our work together can (and probably will) be iterative. Here’s how you can provide me with effective feedback. The magic happens when your hard-earned skills and expertise come together with mine.
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Richard Sink

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Real #branding transfers emotion from human beings and human relationships
Ok, I’ve had enough and it’s time to set some things straight. I’m not quite sure how it happened, but this “personal branding” nonsense has got to stop. It’s way past time for the truth.If you understand anything about branding, actual branding, you know, the fun little concept invented by good ‘ol Procter & Gamble, you know that it’s fundamentally about emotion. It is not fundamentally about which friggin’ outfit you choose to wear today (for G...
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Richard Sink

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HBR article on the risks of #mindfulness at work. 
Some problems require more thinking, not less.
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Richard Sink

Building culture/Finding talent  - 
 
Four Cornerstones of Business Success: #Values http://t.co/JREbIF6Fhx
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+Richard Sink​ Granted that these are important. However, as the idealist takes hold early in our venture and tries to use them, the realist eventually comes home to roost and these items get stuffed in a shoe box and are all too soon forgotten.
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Richard Sink

Cost Accounting Strategies  - 
 
 
How to Determine if a Company is Profitable or Not - http://t.co/tgI43FHLNE #CFO
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Even Butterfield seems to concede: when asked why #Slack is so popular at a recent conference, he said, "I have no f-ing idea."
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Richard Sink

Building culture/Finding talent  - 
 
Making Things Better at Work #culture  
I said last week that each of us has the power to create practically anything and, in fact, we are creating all the time. What we create with is our thoughts. Positive, enthusiastic, optimistic emotions fertilize the soil and enhance the manifestation of our thoughts whereas negative, fearful, angry emotions kill off the possibility of our thoughts manifesting. Pretty simple game, agreed?So the question was raised: if the game of life is really t...
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Richard Sink

Cost Accounting Strategies  - 
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Transparency Reveals Great Content Opportunity #contentmarketing
Groove’s CEO opted to out the company and created a blog that is singularly focused on the transparency of the business itself. Learn how to get started with transparent content for your own brand (and some cussing may be involved).
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Uber is evolving its pitch to "Job creator" and "Environmental champion" #ondemandeconomy  
Context Matters
Episode 1 - Uber, HoloLens, Women Coders
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You can also use this data for measuring the performance of your community building efforts... #communitymanager  
Ever wondered how social traffic affects organic traffic? Especially when running awareness campaigns? I break down how to do this using Heap Analytics.
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Richard Sink

Building culture/Finding talent  - 
 
 On why casting a long-term vision is important for your company and why you are the only person who can do this. #companyculture  
 
The Four Cornerstones of Business Success: 2. Long-Term Vision - http://goo.gl/FDyJKe #businesstips  
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Basic Information
Gender
Male
Looking for
Networking
Story
Tagline
My clients hire me to establish how new technologies and social media outlets can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results.
Introduction
Can Social Media drive qualified leads and revenue opportunities to your business? Yes it can, and in many ways! I should know as I have been delivering social media ROI results since 2004.

Most businesses find they don't know which tools to use or how to effectively utilize them. It takes a unique blend of expertise and experience that will drive expected results. Here's how I help you get there;

Best Practices in 

▪ Business and Strategic Alliances
▪ Revenue and Profit Generation
▪ Technology and Architecture
▪ Social Media Strategies and Search
Work
Occupation
Owner and Social Business Consultant
Skills
Community Engagement, Social Media Optimization, SEO, Event Management, Revenue Generation, Business Development, Sales, Marketing
Employment
  • Critical Connections
    Owner, present
    Social Media Marketing and SEO do not need to be overwhelming, but it can be with changes happening in real-time. When administered properly, social media can enable you to listen and engage with qualified opportunities with measurable results. Successful social media and SEO strategies require constant engagement, which means my role as your Social Business Outreach Consultant is 7-days a week of due diligence and it doesn’t end when the clock strikes 5 pm. My primary focus as your Social Business Outreach Consultant will be to establish and engage relevant online lead generation activity with measurements and use the right tools to track share of content, reputation and sentiment, analyze and deliver key insights.
My friend and I walked into this place last night not knowing what to expect and we were pleasantly surprised. The place was bustling with good energy and a value-priced menu. The staff was professional and attentive. And the live music was excellent. I highly recommend stopping in for fun-filled evening.
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