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Richard Pentin
Works at M&C Saatchi/LIDA
Attended Kings School Canterbury
Lives in London
76 followers|46,150 views
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Richard Pentin

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Great fodder for those of you wanting to practice Behavioural Economics in advertising
Behavioural Economics provides new answers and direction to the creativity that we champion within our agencies and it allows our agencies to better u
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LIDA's very own Victoria Fox huffing about the future of retail
Some of the biggest retail brands in the country that the UK retail market, across categories, is in a process of evolution. The next stage of progress depends on how well new technologies are integrated into the overall retail experience....
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If you need another reason not to visit Starbucks, watch this. 
 
This must be the best ever stunt for the launch of a film
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Richard Pentin

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so Facebook isn't the answer to everything...?
Mashable
At 13, I’ve been noticing something different: Facebook is losing teens lately. And I think I know why.
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Richard Pentin

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Quite a neat use of personalised Vines by Honda
The car company asked fans on Twitter why they’re sick of their cars and responded to individuals with real-time, custom Vine videos.
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If you believe in the wisdom of crowds, your money should be on Alexandra! #royalbaby  
With only days (or hours) to go until the royal birth, we wondered if social media could predict the gender of the royal baby and their name. Using Adobe Social we pulled Twitter data from the last thirty days in…Read more ›
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Richard Pentin

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Standing in Cupertino last week, holding an Apple watch in my hand, I was reminded very much of the original iPad launch. Here is an idea for a new thing, and the idea has been implemented very well, but it’s not quite clear if it’s a good idea.  If you wanted a nine inch touch-screen tablet, the iPad executed that idea pretty well, but did you want one? Was it a good idea? If you want a very small computer on your wrist, both Apple ...
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Hats off again to the lynx team at TMW who have put their faith in the wisdom of crowds to predict future events using Twitter data. Brilliant concept, great use of big data and works fab on mobile even though it doesn't get it tight every time!. #massdebates
Answering those difficult or daft questions you find yourself pondering in life. Forget spending hours on Google; instead, call on the wisdom of the crowd and draw the answers from Twitter. If there’s a debate you want settling, just let us know and we’ll put it to the masses.
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Richard Pentin

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An old friend and fellow band member from my Uni days has just released his first album after a 7 year labour of love. You can listen for free just for today before it's available on general release. Well done Hugh - a beautiful track. I hope it goes platinum! 
 
I'Anson - In Chances of Light

Music from the heart and a Scottish island ...

For an actor there are many schools of thought about how you should go about portraying a character. A few simply read the words as though changing their name is enough. Some go further and "pretend" for the duration, use their imagination to build an image they feel appropriate to the part. Others really get under the skin of who they are playing by experiencing, by living as closely as they can, the world their creation inhabits. A technique called Method Acting.

Musicians are a different breed and don't necessarily have to appear in public. They certainly can. They can stand up amongst an orchestra and give their all as part of one much larger sound. They can go all Pop and appear on a television talent show and go for the celebrity. They can slog it out touring pubs and clubs as an indie artist and hope momentum gains them popularity and eventually the chance of promotion by a talent scout.

Hugh Carswell hasn't done any of these. He gave up the normal nine-to-five grind most of us inhabit and went back to his roots, literally. Went back to the island where his grandparents lived and reconnected with their lives. A brave leap of faith and commitment after having spent years building a career in London that was ultimately seen as a diversion along the way. Smoke and mirrors for his soul, clouding a deeper reality and a need that had to be satisfied.

Few musicians take the time to live their music like a method actor would his part, but Hugh Carswell has. His I'Anson project is a family story made real by direct experience in a remote part of the world few of us are lucky enough to visit. Method musician? Life artist? There must be a name for it.

He built his recording studio there, splinters and calluses, blood, sweat and, cliché though it is, tears. But throughout the years it has taken to raise hope out of the ground, Hugh changed and became part of his environment, learned to accept its limitations and love its opportunities.

The I'Anson project is the result of a four-year labour of love and life.

The emotion behind and inside every song is real. The quality of every aspect beyond top-notch. Listen. It will transport you; make you cry; make you smile; make you ... rejoice.
i'Anson
Fruit Tree (Preview)
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My latest post on the IAB blog about storytelling.
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either I'm surrounded by these types of people or I consistently give bad advice!
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Lynx experiment with Snapchat.
A picture-sharing one-to-one messaging service where the content disappears after a few seconds? Doesn't sound like the ideal place for brands to be, with the current focus on maximising the impact of content and building long-term relationships with fans. However, when Lynx decided to host an ...
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People
In his circles
166 people
Have him in circles
76 people
Nicholas Best's profile photo
Fabien Bonnet's profile photo
Josie Emmons's profile photo
Roz Hase's profile photo
lucy Brownhill's profile photo
nick hill's profile photo
graeme Noble's profile photo
David McNamara's profile photo
Adam Fulford's profile photo
Work
Occupation
Planning Partner
Skills
Digital, social and CRM strategic consultancy
Employment
  • M&C Saatchi/LIDA
    Planning Partner, 2014 - present
  • Tullo Marshall Warren
    Group Planning Director, 2005 - 2014
  • Partners Andrews Aldridge
    Group account Director, 1999 - 2004
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
Previously
Canterbury, Kent
Story
Introduction
Planning Partner at LIDA. Member of IAB Social Media Council. Photographer. Husband to Alexie. Father to Albert.  
Education
  • Kings School Canterbury
  • University of Hertfordshire
    Business Studies honours degree
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Gender
Male
Relationship
Married