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Richard Muscat Azzopardi
Works at Switch Digital
Attended University of Malta
Lives in Naxxar, Malta
10,001 followers|568,366 views
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We recently issued a report on the state of online and social media marketing locally (in Malta).

If you're at all interested in the Maltese scenario, this should be a great place to start!
We carried out a survey on the digital marketing landscape in Malta. Find out what we uncovered in the Switch Digital Annual Report on the Local Digital
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It’s not all about the numbers. How do you make sure that the way you’re using Instagram is the best way for your brand? #10before10 
Approximately 75 million users are on Instagram each day. It comes as no surprise that, with such big numbers, companies have tapped into Instagram as another fantastic source for online marketing....
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Good one
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Yes, we took the ‪#‎IceBucketChallenge‬. Yes it's not the right thing for a cynical dumbass like me to do.

But I did it. I did it together with my teammates at +Switch Digital.
 
I did it because sitting on a sofa and criticising people who are doing good never changed the world. It never changed anything at all. So to hell with it all.

Do it, donate, whatever, just do something. Even if it just makes one person smile, then it's worth doing.

The blog post at the link below explains my feelings about it. Feel free to comment, share your experiences, criticise or add to it :)
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What do you think of this analogy of crap content being the equivalent of fast food for the brain, and that its effects are similarly worrying?

“Driven by a desire for more profits, and for wider audiences, our media companies look to produce information as cheaply as possible. As a result, they provide affirmation and sensationalism over balanced information. […]

Just as food companies learned that if they want to sell a lot of cheap calories, they should pack them with salt, fat, and sugar—the stuff that people crave—media companies learned that affirmation sells a lot better than information. Who wants to hear the truth when they can hear that they’re right?”

Clay Johnson / The Information Diet
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I go offline for a week and I seem to have missed an interesting extension to the conversation, +Giselle Minoli & +Matthew Graybosch

I still vouch for gut feeling first when not dealing with hard science. Even the most peer-reviewed study in the world can have its flaws, and it is always up to interpretation and analysis of the methodology.

Going back to the original post - an analogy is just that - an analogy. It is never meant to be taken literally, and there is never a way to match all the points exactly in a scientific way, otherwise it would not be an analogy at all, it would just be the same thing.

If I told you I felt like a fish out of water at the last party I attended, you can't expect me to scientifically prove that I could not breathe, because a fish out of water can't actually survive. The analogy still holds.

Science is not everything - we all need a bit of soul thrown in :)
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A useful tool for anyone over here who's interested in social media marketing.

Tips for choosing or creating the ideal cover photo and a handy guide to image sizes on Facebook (we'll be creating a G+ one soon too).

Thoughts?
 
Great cover photos don't happen by accident. 
Here are 10 vital tips to keep in mind for a Facebook cover photo that works for your brand.

Plus - Get the latest cheat-sheet for Facebook image sizes! 
It's the most noticeable thing about your page, and that's exactly why you want to make sure that you're following the best practices for creating and
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Did any of my friends in Northern Europe see this campaign?

Three of my photos were just used in a campaign for Canon in Scandinavia and a few other countries in Northern Europe :D

Chuffed!

You can read some more here if you want to: http://weareswitchdigital.com/2014/06/canon-scandinavia/ 
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Thanks +Max Huijgen - yes, it all came about by coincidence, but I'm super happy that the opportunity came along and that the shots were used, especially when it's for a brand I love!
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Another 10 before 10 post,

This time we go into the 10 Dos and Don'ts of social media.

Do you have any more to add to the list?
Social Media is everywhere, it's used on a daily basis. We'll hazard a guess and say that you use social media during the majority of your day. When it comes to using social media as a marketing to...
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Ah yes, Amy's Baking Company. It does entertain me every time though...
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It’s not all about the numbers. How do you make sure that the way you’re using Instagram is the best way for your brand?

#10before10
Approximately 75 million users are on Instagram each day. It comes as no surprise that, with such big numbers, companies have tapped into Instagram as another fantastic source for online marketing....
1
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And we're off on holiday for the next few days.

Hope you enjoy our video :D
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Facebook cover photos can make or break your campaign's virality. Here we've analysed what makes a Facebook cover photo

Bonus Includes a cheat-sheet to all the Facebook image sizes
It's the most noticeable thing about your page, and that's exactly why you want to make sure that you're following the best practices for creating and
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And this is what I found on my monitor when I walked into the office this morning.

Mixed messages from my colleagues - who wish me a happy birthday but also threw in an insult ;)

Kudos to +Ed Muscat Azzopardi for creating the GIF after the fact.

And no, despite my best efforts, I did not manage to work with all the stickies on my monitor.
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Sophie Wrobel's profile photoRichard Muscat Azzopardi's profile photoLynn H's profile photo
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Lynn H
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Happy birthday! 🎂🎈🎉
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Most of the people who read this post probably prefer living on Google+. There are too many advantages to list, this network seems to work much better for so many reasons.

But we also have to earn a living. My career path includes social media marketing, and part of this, quite naturally, involves helping my clients thrive on Facebook.

Malta is a small country. Facebook thrives most in a local context, and over here local and national is a very blurred line, which is probably why no other social network has really taken off.

Anyway, this blog post goes some way into explaining why Facebook reach is taking a nosedive. 

Do you manage any Facebook pages? Have you felt the decline of organic reach too?
 
Organic reach is declining, there is no denying it. This is happening for people and brands alike. Facebook finally spoke about it, we analyse their take on it.
Organic reach is declining, there is no denying it. This is happening for people and brands alike. Facebook finally spoke about it, we analyse their take on it.
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People
In his circles
3,541 people
Have him in circles
10,001 people
Nigel Scerri's profile photo
DIY weapons and pyrotechnics's profile photo
Dessy Aitken's profile photo
SANTANA SANTANA's profile photo
Kenneth Nicholson's profile photo
Graham Whittaker's profile photo
Darren Rye's profile photo
Mariah Carey Fanpage's profile photo
Anthony Wilko's profile photo
Work
Occupation
I communicate.
Employment
  • Switch Digital
    Director - Online Marketing, 2013 - present
  • Writer, editor and photographer based on the island in Malta - in the Mediterranean Sea
    1983 - present
  • GFI Software
    Marketing Manager, 2011 - 2013
  • Boats & Yachting
    Publisher & Editor, 2004 - 2012
  • Vida Magazine
    Publisher & Editor, 2010 - 2011
  • Allied Newspapers (The Times of Malta)
    Various, 1999 - 2005
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Naxxar, Malta
Previously
Dingli, Malta - Balzan, Malta - Marsascala, Malta - Mosta, Malta
Story
Tagline
I have one specialty: Versatility. ;)
Introduction
Editor, tech writer, photographer who is loving life on Google+.

Passionate about creating engaging content and in constant pursuit of effective email marketing.

I love, and mainly post about:

- Tech
- Travel
- Photography
- Media (all kinds)
- Food

Bragging rights
I cure Monday blues.
Education
  • University of Malta
    B.Communications (Hons), 2002 - 2006
  • St Aloysius College, Malta
    1994 - 2001
Basic Information
Gender
Male
Looking for
Friends, Networking
Richard Muscat Azzopardi's +1's are the things they like, agree with, or want to recommend.
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