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Richard Hussey
954 followers -
Copywriter, Blogger and Content Marketer
Copywriter, Blogger and Content Marketer

954 followers
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What Does it Take for a Mid-Sized Business to Succeed with Content?

The first point to understand is that even 'free' content has a price. In fact, picking up one of +David Amerland 's pet topics, in the attention economy that 'price' can be significant.  And if the 'price' also includes asking for email contact details, you'd better have something worthwhile to exchange.

How SMEs can create content that's good enough to 'sell' is just one of the questions explored in the second part of this series. I also look customer journeys, landing pages and tracking results.

Hopefully plenty to chew on and some inspiration to add your own thoughts.

#contentmarketing  #B2B 

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How to build the high authority, high quality links you need.

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Perhaps this is the best way to deal with Trump, his compulsive lying and his self declared war on the media.

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How Does Google Search Work?

In this in-depth article learn how Google crawls, indexes, and ranks web pages. This is essential SEO knowledge to help you do better in search!

Get your learn on at http://stonet.co/howsearchworks-gp
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When people don't care about their work
Genius parking machine placement in Exeter.
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Some really interesting client projects at the moment. But these lads are proving to be a bit of a distraction.
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How often do you see a blog title or email subject line that grabs your attention? And how often are they trotting out the obvious and well worn variations that appeal to nobody in particular.

Titles can make or break content marketing. Weak titles may also be a symptom of deeper problems with your marketing strategy that you need to fix.

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SEO Made Simple
Of course, SEO isn't really simple when you dive into the technicalities. But most of the 200 or so ranking factors that Google apparently uses are things that the average business won't understand and can't control.

Fortunately, the two most important factors - content and links - are things every business can, and should, do something about.
SEO Made Simple

...without oversimplification. Our CEO Eric Enge shows you the only two ranking factors you really need to focus on.
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