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Richard Hussey
870 followers -
Copywriter, Blogger and Content Marketer
Copywriter, Blogger and Content Marketer

870 followers
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What Does it Take for a Mid-Sized Business to Succeed with Content?

The first point to understand is that even 'free' content has a price. In fact, picking up one of +David Amerland 's pet topics, in the attention economy that 'price' can be significant.  And if the 'price' also includes asking for email contact details, you'd better have something worthwhile to exchange.

How SMEs can create content that's good enough to 'sell' is just one of the questions explored in the second part of this series. I also look customer journeys, landing pages and tracking results.

Hopefully plenty to chew on and some inspiration to add your own thoughts.

#contentmarketing  #B2B 
SME Content Marketing - Pt 2
SME Content Marketing - Pt 2
rshcopywriting.co.uk
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The Power of Positioning and Simple Messages
How did Trump win despite having no political experience and actually polling fewer votes than his rival? Simple: market research, segmentation and positioning. It's a lesson many businesses could learn from.
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I Write Content, but I'm not a Content Marketing Evangelist - Here's Why

Content marketing can help build brand awareness and re-position your brand. It can generate valuable leads and sales. But it might not.

Content marketing has a problem with overselling. How can you tell whether it will deliver results for your business?

#content #marketing #strategy
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Why don't More Web Designers Talk About User Experience?
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Why Semantic Search Has Changed SEO

In this 4-minute video learn what semantic search is and why it should make you think differently about how you approach SEO.
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Stan & Wilf send their regards...
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Struggling to Know how Many Pages your site Should have?

Think: user experience, unique value and whether each page brings conversions as well as traffic.
How Many Pages Should Your Site Have? (Really!)

So an SEO walks into a store to buy a pair of pants…

Many large site owners treat Google like a pants salesman offering too many niche choices. They create so many pages that are essentially about the same thing, that Google gives up on trying to rank and index them. So how many pages should your site have? How do you determine which pages should stay and which should be cut? Find out in this video!
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You've Got Three Seconds. Now What Do You Want to Tell Me?
Did you ever think about how a prospect feels when they land on your site for the first time?

Did you put yourself inside their mind and build an experience around them?

Were you brave enough to ditch the stock marketing phrases and reveal to your prospects who you really are?

Or did you take the easy way out and just write about what you do?

#B2B #Marketing #Content
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Go On, Dare to Make an Impression
A new prospect lands on your website. The clock is ticking. How will you get them to stay? How will you help them take the next step?

By describing what you do? By masking your real brand behind stock words and phrases? Or something else...
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Fix the Message Before You Worry About the Medium
If your message is wrong it doesn't matter how loudly you shout or across how many channels. Time to put down the megaphone and start a conversation.
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