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Richard Hoefer
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Richard Hoefer

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Testy, spirited "Overtime" Q&A Session with audience question on the new COSMOS TV Series and will it further the divide between Science and Religion? ... fielded by a super panel on HBO's Real Time With Bill Maher:  Salman Rushdie, Andrew Sullivan, Seth MacFarlane,  "Tiger Mom" Amy Chua, & overpopulation author Alan Weisman.  Start at 5min: 45secs in WATCH http://www.hbo.com/video/video.html?autoplay=true&vid=1371222
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+Richard Hoefer It's "views" that causes the disharmony and the divide between people.
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If you're not completely burnt out on super bowl, this slide show just focuses on the emotional states in the 4th Quarter. 
 
Congrats Seattle, relentless power 
Since Superbowl Blowouts end up not being  great games to watch ....  for me, then, I like the human emotions captured. They fly by so fast on video, I like to see still frames. Here are some from 4th Quarter:
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Richard Hoefer

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I clicked on this video from a Huffington Post story promo, expecting to see the story. It's a very happy situation but at same time this clip is very unsatisfying because, in actuality, it turns out to be just a teaser promo for a documentary. The part we were all waiting to see is withheld. So it's kind of a cheat. The whole process to find the man is "the concept" for a movie.  If we're supposed to "Rethink Mental Illness" , maybe you could too, and not turn an act of deep generous human intervention into a vehicle for a film — that will have a press junket, a social media campaign, earning potential.
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A different kind of "great Super Bowl Ad" — It's really quite brilliantly written — and performed — and edited. A movie in a minute.

Budweiser Super Bowl XLVIII Commercial -- "Puppy Love"
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But wait a minute. The Brand, Budweiser is very well established in USA. Budweiser's Clydesdale Horses are deeply associated with them (though i dont know why). They crash cut their logo right at the peak-point of emotion, which is the most effective way of association. So they have reinforced a positive association for this brand when you are at a store deciding on (shotty American beers). It's actually an excellent ad in terms of brand reinforcement.
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Our goofy culture in USA: )
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Richard Hoefer

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Some News-Porn images from a fire today in San Francisco. These helicopter shots were really pretty. They couldn't have staged them even half as nice if created for a feature film.
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I'm going to ask the silly question here... I thought fired destroyed things...
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Congrats Seattle, relentless power 
Since Superbowl Blowouts end up not being  great games to watch ....  for me, then, I like the human emotions captured. They fly by so fast on video, I like to see still frames. Here are some from 4th Quarter:
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Yes, you can see how brutal this game's results is on him. This is what was so interesting to me. It was cutting him to the core.
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Here are my thoughts on "Paper" — the astonishing new Flipboard app from Facebook, who finally 'light-bulb' what people interaction is — you know, "Stories" ... Sorry tech CEOs, Product VPs, Marketing Advisors:  Back in the day you once preached "stickiness" from your podiums ... Many buzz-phases in between. ... Today,  you're all Storytellers.  How many different ways are you brilliant people going to reconstitute what interactivity is? You're not the Greeks. You haven't invented anything. By the way it looks nice, though. Good job.

#anothernewdiscovery   #whatsyourstory   #paper #facebook #disruptjunkies
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Ah-hah! Auto-Affirm in action. I was confused at first.

I would like to see a full multi media show from San Fran convention center with Vic G. using his daughter as subject matter again, showing off new "Auto-Affirm" — just as he was coached last time by [fill in social media consultant] insisting that he "make it personal", and "make it about people's stories", thus use your own story, your own family, your own pictures, make THEM auto-awesome, and it will connect emotionally with people.

This could be the basis for the followup film to HER.

I would name it: VIC
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Richard Hoefer

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If you've updated to Android 4.3 >  Do you know where these settings are now?
• Developer Options   • USB  Debugging   • MTP / PTP ?  I had no problems using 4.2 and USB cable to my Mac using Android File Transfer. Since 4.3, Android file transfer doesn't recognize my device, and I know it's because I haven't yet been able to find the above settings. Thank you.
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OK, thanks +Geoff Whiteley ... I kinda figured that. The kind of general purpose community I imagine she was talking about was more like SEO people who have an Off-Topic Category... whereas here there is a defined specialization. OK thanks!
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User Experience Design & Analysis | Information Architecture | Marketing Messaging . Making websites operate more clearly and intuitively for users.
Introduction
San Francisco, CA
user experience design & analysis | content structure

I also shoot video essays, still photography, periodically create very different kinds of political TV ads (see links at bottom)
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Welcome new viewers!

Sections Below:
  •  Helpful G+ Users I Recommend!
                               •  My Profile: Some things I've done 
                                  over the years
                              • Other Resources I Recommend
                               •  My analysis:  Positive Cultural Differences 
                                 between Google+ & Facebook: 
                                "Different By Design" 
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 •  Helpful G+ Users  I Recommend !
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For new users to Google+, these people provide tips on how to use Google+ in ways that benefit you. "Circle" these people — meaning: "Follow them"  (Many others not listed due to space! )


• For OVERALL HELP, TIPS & HOW TO's
Jaana Nyström - has written & compiled one of the largest collections of Help Topics on practically every single feature of G+... and she's helpful if you're stuck. Join her Help Community to ask questions

• For VIDEO CALLS, HANGOUTS, LIVE-HANGOUTS-ON-AIR
Ronnie Bincer - very clearly illustrated "How To" posts about "Hangouts" (10-person video-chats), live broadcasts, how G+ connects with YouTube, video monetization and SEO

• For GOOGLE+ FOR BUSINESS/ MARKETING
Martin Shervington - how to use Google+ features to help your business online.
Mark Traphagen - content expert and analyst on marketing and SEO using Google+
Denis Labelle - compiles & organizes Google's vast resources — many of which you likely have not even heard of — into short, extremely valuable, Daily Posts including Links to Intro Videos and Help Articles, such as: G+ Help & Support Resources. Constantly monitors G+ to bring you the latest.

(More Recommended Resources further below)
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• My Profile, con'd:
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Some things I've done over the years:

DURING DOTCOM WAVE 1:

• UX design work for Idealab (eToys)
• UI Design Director for BankOfAmerica.com (98-99) when NationsBank merged with old Bank of America. Complicated branding issues where 3 different brands were co-existing based on which state you lived in. Very interesting puzzles to solve.


PRESIDENTIAL CAMPAIGN 2003 - 2004
Directed & edited several unconventional "grassroot" TV ads for Howard Dean's Presidential campaign of 2004 (pre-YouTube)

After Dean was out, I created this unconventional TV ad for the purpose of having Americans vote against George W. Bush's re-election: http://www.youtube.com/watch?v=CTaxe5kRYe4
Long story about it. I'm very proud of it.

Shot a lot of documentary footage of preparing for, and after the Iowa Caucuses Jan. 2004


L.A. FILM + ADVERTISING DESIGN

Worked the film biz in L.A. over a decade ago.
Lead a Screenwriters' Workshop with AFI Alumni
Then Marketing Design at several large agencies.

Developing "the Devvys" -- the "Grammys" for touchscreen apps & developers -- the newest Form of Content that has become permanent fixture of our lives. These are the peer-to-peer awards nominated by and voted on by app-devs for each of the 5 (now 4) touchscreen operating systems. http://devvys.com/ads . Seeking corporate sponsor with no conflict of interest.

TRAVEL & CULTURE

Really love backpacker-style travel to less developed places like Cambodia; great pristine beauty, people, stories.

Killed a bear with my bare hands.
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Other Resources I Recommend:
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• FASCINATING GOOGLE DATA VISUALIZATION
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Visit this page below — It's one of Google's most fascinating Data Visualization Projects! Its map interface and information design are state of the art !

ArmsMap.com  Global display of which countries buy weapon systems from other countries. 
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My Analogy & Analysis:  Google+ & Facebook: Two Different Cultures, By Design  
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Neither is better! Depends upon what you want:

When people ask or talk about what is different about Google+ from Facebook, I explain with a drawing of Facebook’s “wall” and Google+ ’s “stream”. What flows through each is fundamentally different due to the core-composition of each’s User base. Consider these visuals:

I see Facebook as large connecting banquet rooms in a big hotel, the kind you see at a conference. And inside Banquet Room A are the people you interact with most - usually your friends and family. And you need to show an ID to get in. You have to be invited; you can’t just  show up and tap into a group of people’s network of friends and family. Inside the adjoiningBanquet Room B are the friends and family of *your* friends and family members, and through them, your network multiplies. The wall between Room A and Room B is open and people freely interact with each other. And there’s Banquet Room C, and so on. It's a very large mix of people, with connecting strings to friends and family. I find, generally, Facebook users don’t venture much deeper than friends of friends and family. 

But the common denominator of all is: each started with an invitation to join as someone’s friend. 

Picture Google+ like the International Terminal of a big city’s airport. There are vendors around with shops and gifts, but also in some of these terminals there is art on display, maybe someone playing piano inside one of the restaurants or bars. Maybe you sit down to get a coffee at Starbucks or other brand, and you’re facing outward to the huge flow of people briskly coming and going to and from destinations around the world. Maybe you are even traveling with a friend and you are both there together. Some passengers crossing the hub of this huge international gateway, stop to grab a coffee just like you do, and sit at the next table to you for 10-15 minutes before leaving to board a flight. 

Maybe they speak in French to someone on a cell phone, and... you know some French, and the person is relaxed, not rushing off to a flight. So maybe you say hello, and ask the person “Excuse me; where are you going? It sounded familiar.” And the person sees your travel guidebook to Costa Rica and says he just came from there and it was wonderful… You strike up a rapport, and even exchange emails. And maybe you both share travel blog stories after that... 

This in many ways is like the connections people make on Google Plus. There aren't invitations. It's not based on friends and family (though that works well to). You bump into people, because the world is coming to you. And if something or someone grabs your attention or interest, you follow her or him or it. ... No permission or request needed. But you are always protected with full privacy controls, so, if the guy who just got back from Costa Rica turns out to be bugging you, or sending you something you do not want, 1-click is all it takes to BLOCK someone. It is instant, and that person cannot even see your postings; and you don't see his.

Neither the Facebook model nor Google+ model is better. But they are different.  Once you know that, it can be quite refreshing, meeting musicians, photographers, food fans, or science geeks doing video chats with people all over the world. It’s way more discovery-oriented... Some people prefer to stay in close contact with just friends and family. And others like to mix and stroll and explore. And the parade of people just comes to them. That’s Google+ . And I, for one, love it for exactly that. Hopefully you will too :)  
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Bragging rights
In 2003 shamed Apple Inc to replace power supplies worldwide in all Power Mac G4 MDD “Leaf-Blowers” by organizing 25 countries through site www.G4noise.com. Instead of legal threats, we smacked em with “Apple Fan” videos from their high-end pro-Audio, pro-Video Mac customers who simply couldn’t get their work done. This was a massive brand shaming effort executed long before a true social network existed. Google: G4 noise Richard Hoefer
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