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Richard Hoefer
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Richard Hoefer

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WHAT AM I ?
Funny. Google has some really top-class #VisualDesigners  as seen by the visual clarity of the icons below . And yet they launch another feature, #Collections, and throw the icon assignment to an engineer's nephew studying science at CalTech :). Why? Like "Pages", which to my mind best resembles a birthday present tied with a bow, these icons could be bought off a cheap website and used on stationery for someone's Financial Services company or 100 other purposes. Who assigns these tasks? It has to be the Product Manager. But you wonder why things like "Local" get removed from the menu and Google will tell you "not enough people clicked on it." What if you had named it "Local Reviews" or "Local Recommendations"? Mainstream users don't always "get" what power users and millenials connect upon first-sight.  Design is supposed to help make those connections more clear.
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Hey #Europe, does anyone have an opinion about whether this is valid, or do you think it is an exaggerated observation? Thx
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Richard Hoefer

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DRONES bringing web to remote places. +shogun x, Are you following this? (I haven't read it yet) Facebook and http://Internet.org are building drones to bring the Web to remote places http://tnw.me/rVYOrBy  How are your remote installations going?
The more we connect, the better it gets.
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Had not heard about this. They want to expensively compete in a market full of choices already. I do not see how this brings down the cost of access, which is the major hurdle in developing nations. Why use a million dollar drone when you can use a $500 vsat uplink station? The drone still needs to have an upstream connection. That is likely the same satellite.
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Richard Hoefer

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Exciting times.
 
Many things went right with Spacex landing attempt and gamechanging reusability seems likely in months
Rand Simberg describes the many things that went right with the Spacex attempted first stage landing. Spacex understands that the key to reducing launch costs is to minimize the degree to which hardware is thrown way. The first stage, with its nine engines,...
Rand Simberg describes the many things that went right with the Spacex attempted first stage landing. Spacex understands that the key to reducing launch costs is to minimize the degree to which hardware is thrown way. The fir...
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Richard Hoefer

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Help please. +Gmail *Search Question:* +Gmail Help +Gmail Help Contact 
Could someone tell me the format for searching in Gmail for a phone number that ends in a particular set of numbers: Such as:  searching to see if I have any phone numbers that end in digits 35 ? How do I set the parameter to seek a format of xxx-xxx-xxxx ? 
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<html>
<h><b> yeah I was writing html  and js for fun in 95</b></h>
<body>
But that was html ver 1/1.1 and js was new on the scene, then css and asp came about. but now its all html5, php5, ajax, perl, etc. now css means something else entirely (used to be  cross site scripting) right now im actually writing a rainmeter plugin to customize one of my desktops. I'll show you when im done (more configuring than anything really). I was just in SF about a year ago then moved to somewhere more affordable... Dont feel bad though a lot of pro's cant even tell these days  due to the  amount of shitty  engineers/programmers produced for profit daily...<i> I saw a pic not to long ago ill have to post for  ya...</i> <a href="http://i.imgur.com/YlyBQ.jpg"> The image i was talking about </a>
</body>
</html>
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Richard Hoefer

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I know this doesn't exactly fit here folks, but I've struck out in so many venues. I'm guessing someone in this Community maybe has a friend looking for some kind of part-time work. Maybe pass this along? This is not a high-end Tech Job — but it's perfect for someone who's been hanging on Google+ the past 2-3 years, knows it inside out, and would enjoy working on a G+ Help-related website.  (Not affiliated with Google).  

Please forward this overview description to anyone in SF area whom you think might enjoy this gig for the next 3 months. Thanks very much!

Richard Hoefer
UX Design/Product Development




=============================================
Hi SF Bay Area Google Plusers!
• You're an active G+ User, right? 
• Do you know Google+ inside out?
• Do you also have excellent organization, 
   topic sorting, headline-writing and
   visual recognition skills? 

If so — here's a great, interesting gig which lets you put all you know and love about Google+ to work on a project that helps all Google+ users — and get paid to do this.  Our "Web Content Coordinator" gig needs to be filled immediately, it's part-time (independent contractor) for 3 months, afternoons, three-to-five days-per-week, on-site in San Francisco, and pays $18-20/hour for qualified candidate (DOE).

Job overview:
• Content Coordinator for a Google+ related website that organizes a variety of help topics
• Very hands on, working with the Website's User Experience Designer to sort through and organize written and visual content
• Prep/edit content for production

If you're interested, or know somebody who might be, please send an email for a full job description to:   richardUXD at gmail • com

Thanks much!  Look forward to hearing from you.

Richard Hoefer
UX Design/Product Development

(Please SHARE this post with any appropriate Google+ San Francisco Community, Circle, or Job Board. Thanks! )



#SFjobs #SanFranciscoJobs #jobopening #parttimeSF #jobsearch #parttimesanfrancisco  #parttimejobs #contentjobs #parttimework #jobs #bayarea     

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from +Moritz Tolxdorff:  featuring good work from his Google Maps teammates: Making of Maps: Perspectives from individuals who have made significant contributions to their community’s information on Google Maps. Great work by Jacek and Tomasz. Read their full story on our blog!  http://google-latlong.blogspot.ie/2014/09/making-of-maps-perspective-from-ground.html
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Richard Hoefer

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+shogun x , how does #ElonMusk and +Tesla Motors 's new solar power battery "Powerwalls" impact your work in remote-territory installations of internet service? #solarpower  

http://www.stuff.co.nz/technology/digital-living/68237963/teslas-announcement-shows-the-coming-revolution-in-energy-storage
Tesla Motors' announcement highlights new home batteries that can store solar power for later use.
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In the planning stages of expanding an existing install and a new island install. No real ETA set yet. Hopefully this summer. That said, if you have a) a viable install target in mind that b) can be paid for by the the recipients or a charitable group, I'm game. If you want to tag along (would have to be at your own expense) the next time I build a network, you are more than welcome.
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Richard Hoefer

Tips and Tricks  - 
 
Hi, am new to Evernote on Android. How do I create a homescreen shortcut that directly opens a new note in Speech to Text mode?

Note:  I have tried the widgets and don't like them because they take up too much space. I want a 1x1 icon, thus a shortcut. How do I do this?
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Paying it forward, I made a graphic to show this non-obvious scrollable interface. (I'm on a still-pretty-current phone, the Galaxy S5):  
http://i.imgur.com/fqNgS8v.png   Thanks again! I have exactly what I wanted.
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I have some specific commentary on one of the reasons I think #Helpouts is folding: More of the same of Google overall Bad UX Thinking. If a big beautiful IKEA Store were placed out in the wilderness with no highway and offramp, who would know it exists? MORE

I'm really surprised by this closure. But in my view, this is a result of Overall Bad UX Design for the entire Google+ and derivative products (Helpouts) that this whole Google+ product line suffers from. Here are my thoughts on the matter:

Yes, I know Helpouts is not part of Google+, but Helpouts would never have been launched without Google+ having defined the marketplace and delivery-of-services mechanism.

But think about it:  Where does one run across the Google Product Line gateway where they are exposed to "Helpouts"? How do people even know it exists? 

But I can say the exact same thing about this thing called live video conferences on air — known to Google+ veteran as HOA. But think of new or inexperienced users "upgrading" (to use Google's word) their Gmail account into a Google+ account — then you come into Google+ ....

Where, for heavens sake, are you told about them,  and where do you look for them?

This is what I mean by an overarching problem of bad Information Design. So, back to Helpouts. A really well designed website in and of itself. The idea is absolutely right on. But as several commenters have said, "just a horrible (lack of) marketing" or "If Apple were marketing this, it would be thriving"

I'm just taking it a step further. We all know Apple does great marketing, but could you imagine coming to apple.com and not even SEEING the way to "Helpouts"?

This is the greater sin. Google, when they do produce marketing videos, whatever agency they use— they do a fantastic job! They pull your heartstrings just beautifully! But if a person decides to act on that a day later, and comes to Google, or Google+ ( since Google smothers you with Google+ promotion at every product gateway), where is it?

Sorry for the long post. But I have analyzed this in detail months ago. A number of people counter this and say: Dude, don't you know how to use Google by now? It's all about SEARCH!  Enter Helpouts and SEARCH, boom!

But no. SEARCH is not the only modality of thought people live in. That's why when you go into a brick and mortar store, I don't know, let's say an Office Depot, sometimes you do know exactly what you want, and SEARCH MODE takes you to aisle 3, and you grab some pens. But other times you browse thinking, while i'm here, let me see what else i might be interested in.

So I encircle this whole mess and say, sure, many factors behind its closing. But if you had a big giant IKEA store in the wilderness and no highway access leading right to its door, who knows it's even there?

#UX  #UXdesign #InformationDesign #Applemarketing
 
#Google has announced that it's shutting down its #Helpouts service in April, and it's already pulled the #Android and #iOS apps. Have you ever used Google Helpouts?
In 2013, Google launched its Helpouts service in an effort to let users share their knowledge with others through live video and messages. The service never really seemed to gain much traction, though, and now Google says that Hangouts is going away for good.
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You can also experience a Helpout with me as well, as I'm still doing them: http://helpouts.google.com/+davidkutcher ;)
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A bunch of bull#### if you ask me... meaning, +The Hollywood Reporter's modest headline about the duo below. I started out liking what Michael Keaton was saying — but then it descended into artifice.  my thoughts below.

#Hollywood #GoldenGlobes #MichaelKeaton   #precious  
Sorry to be unenthused on this one. I was really excited for Michael Keaton's win, and I chalked up his early stumbling over his real first and last name — a disclosure which I was touched by — as just nervousness... And his words continued and he seemed to be expressing something truly authentic —— until he came to those lines.  I'm sorry, I know that families go through a lot together, and those close bonds get you through a lot, but this overemphasis on his son being his best friend, this was an example of what's known in literary circles as being just a bit too "precious". Too on the nose. Too aiming for a poignant moment, with an elaborate setup. 

It instantly snapped me out of what had been a connection of sincerity and deep revealing humanity I felt Keaton was revealing — and exposed just an elaborate performance, beautifully delivered. And yes, I am certain he was sincere, and yes, truly choked up. But the night was not about his son, the award was not about his son. The award was about Michael's performance.... So... I find your article title absurdly ironic:

"on Writing for Madonna & Downplaying His Family Ties"

Yeah, exactly... There was no parlaying of Michael's award and moment of glory, and tying Michael's son and his name into that moment. No, not at all. It was all modesty and organic. Thanks for getting this one on the nose  !
 
Sean Douglas, Michael Keaton's Son, on Writing for Madonna & Downplaying His Family Ties
"My best friend is kind, intelligent, funny, talented, considerate, thoughtful… Did I say kind?" Michael Keaton asked during his Golden Globes speech on Sunday night (Jan.
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Richard Hoefer

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PART-TIME GOOGLE+ RELATED JOB Available in San Francisco Area!  Content Coordinator for new website that organizes a variety of help topics for +Google (Not affiliated with Google).  Afternoons 3-to-5 days/week, on-site San Francisco. (expand for full info)


Hi SF Bay Area Google Plusers!
• You're an active G+ User, right? 
• Do you know Google+ inside out?
• Do you also have excellent organization, 
   topic sorting, headline-writing and
   visual recognition skills? 

If so — here's a great, interesting gig which lets you put all you know and love about Google+ to work on a project that helps all Google+ users — and get paid to do this.  Our "Web Content Coordinator" gig needs to be filled immediately, it's part-time (independent contractor) for 3 months, afternoons, three-to-five days-per-week, on-site in San Francisco, and pays $18-20/hour for qualified candidate (DOE).

Job overview:
• Content Coordinator for a Google+ related website that organizes a variety of help topics
• Very hands on, working with the Website's User Experience Designer to sort through and organize written and visual content
• Prep/edit content for production

If you're interested, or know somebody who might be, please send an email for a full job description to:   richardUXD at gmail • com

Thanks much!  Look forward to hearing from you.

Richard Hoefer
UX Design/Product Development

(Please SHARE this post with any appropriate Google+ San Francisco Community, Circle, or Job Board. Thanks! )


#SFjobs #SanFranciscoJobs #jobopening    #parttimeSF   #jobsearch #parttimesanfrancisco #parttimejobs   #contentjobs   #parttimework
                              
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Richard Hoefer

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Hello to longtime +Google+ subject experts & enthusiasts! — I've been absent a good while, so I have a fresh perspective & questions on Google+ adoption:  *Who does "What's Hot & Recommended"* appeal to? Which demographic? (Read more for larger perspective)


This is also a hi to +Dave Besbris — we chatted a few times before you moved into your present G+ role. ... With some of these #Google + experts +mentioned below, we've been having such discussions since year 1 of Google+ . I live in the heart of San Francisco, work in tech, hire people in their 20's. This, I'm sure, will sound hard to believe — it's nuts to me, but true: Over the past 3 years, of the 15 people I have hired (people move on, I've replaced) seriously not one of these college educated smart people used Google+ .

I'd sing its praises, point out, draw out its differentiations from other products — still — nope, they weren't interested.

All the while, I myself was active on Google+, interacting with all of you —and we're all swatting down the constant strawman in Tech Blog/ Tech Industry writing — Google+ not really used (I wont even use the GT word). So clearly the product is fantastic, but why is that so difficult to communicate to certain segments of people? ...

My nieces just got past high school and into college... They don't use it. They used facebook but not anymore, as everybody knows: it's tapered off since their parents dug in swapping nostalgia photos, recounting old times.

They don't read emails; and for sure won't reply to them... not just to Uncles — they'll tell you right out "I dont use email, except for school". Everything is phone text — or —

2 years ago they were using snapchat, and I thought, come on now, i know what that's for — and they swore to me, no, it's not just for sexting. And I found out actually it was used by lots of people in place of texting and sending any kind of photos because the #interface was so damn simple. Speaking as a UX guy, I was surprised and impressed by how simple. (They still use it from what they say to me)

I myself for past 6-9 months have been using #twitter almost exclusively for social media for news discovery, design topics, etc... and when used with a multicolumn, multi-stream app like tweetdeck, I have found it really fantastic. Except for the character count, which, for someone like me is really hard. I follow a lot of indie journalists and real-time news stories and I don't think anything beats it.

But I check with my nieces, and no, they never use twitter— not interested. And I saw the pattern shift on twitter this past year:  Lots of "headline" + hashtag + instagram photo & link; and during Ferguson shooting protests, became the dominant photo & video rapid-publish method for VICE news and others. I "instantly" saw why:  Photo/video + much longer character count to comment, + interaction right there.

And yes, my nieces, now in fresh+soph college, use instagram a lot. 

So that finally leads me to "What's Hot & Recommended":  If somebody decided "ok, sure why not, I'll try Google+, and they wanted to see what's actively being talked about on Google+, this is what they'd come to:

https://plus.google.com/u/1/explore/_

Seriously, +Dave Besbris, +Yonatan Zunger — do you really think that's a useful algorithm? If so, whom does it serve? Which demographic is being helped by Google+'s recommendations here? Don't you think there's room for improvement — to grab someone's interest who's just come to Google+ for the first time?

Thanks for reading all! My apologies to whomever I left off this list.

+Jaana Nyström +Ronnie Bincer +martin shervington +Mark Traphagen +Yifat Cohen +Lisa Borel  #UI #algorithms #usability  
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+Richard Hoefer Wow - I am not sure I have ever had someone deconstruct one of my blog posts like that - lots I agree with, some I disagree with, and I know you asked for clarification on several things, but I don't have time right now, and I think it would bore everyone anyway.  The "I am a Google employee eating a doughnut"  meme, however, comes from this http://instagram.com/p/nm695
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Tagline
User Experience Design & Analysis | Information Architecture | Marketing Messaging . Making websites operate more clearly and intuitively for users.
Introduction
San Francisco, CA
user experience design & analysis | content structure

I also shoot video essays, still photography, periodically create very different kinds of political TV ads (see links at bottom)
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Welcome new viewers!

Sections Below:
  •  Helpful G+ Users I Recommend!
                               •  My Profile: Some things I've done 
                                  over the years
                              • Other Resources I Recommend
                               •  My analysis:  Positive Cultural Differences 
                                 between Google+ & Facebook: 
                                "Different By Design" 
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 •  Helpful G+ Users  I Recommend !
. . . . . . . . . . . . . . . . . . . . . . . . . . . 
For new users to Google+, these people provide tips on how to use Google+ in ways that benefit you. "Circle" these people — meaning: "Follow them"  (Many others not listed due to space! )


• For OVERALL HELP, TIPS & HOW TO's
Jaana Nyström - has written & compiled one of the largest collections of Help Topics on practically every single feature of G+... and she's helpful if you're stuck. Join her Help Community to ask questions

• For VIDEO CALLS, HANGOUTS, LIVE-HANGOUTS-ON-AIR
Ronnie Bincer - very clearly illustrated "How To" posts about "Hangouts" (10-person video-chats), live broadcasts, how G+ connects with YouTube, video monetization and SEO

• For GOOGLE+ FOR BUSINESS/ MARKETING
Martin Shervington - how to use Google+ features to help your business online.
Mark Traphagen - content expert and analyst on marketing and SEO using Google+
Denis Labelle - compiles & organizes Google's vast resources — many of which you likely have not even heard of — into short, extremely valuable, Daily Posts including Links to Intro Videos and Help Articles, such as: G+ Help & Support Resources. Constantly monitors G+ to bring you the latest.

(More Recommended Resources further below)
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• My Profile, con'd:
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Some things I've done over the years:

DURING DOTCOM WAVE 1:

• UX design work for Idealab (eToys)
• UI Design Director for BankOfAmerica.com (98-99) when NationsBank merged with old Bank of America. Complicated branding issues where 3 different brands were co-existing based on which state you lived in. Very interesting puzzles to solve.


PRESIDENTIAL CAMPAIGN 2003 - 2004
Directed & edited several unconventional "grassroot" TV ads for Howard Dean's Presidential campaign of 2004 (pre-YouTube)

After Dean was out, I created this unconventional TV ad for the purpose of having Americans vote against George W. Bush's re-election: http://www.youtube.com/watch?v=CTaxe5kRYe4
Long story about it. I'm very proud of it.

Shot a lot of documentary footage of preparing for, and after the Iowa Caucuses Jan. 2004


L.A. FILM + ADVERTISING DESIGN

Worked the film biz in L.A. over a decade ago.
Lead a Screenwriters' Workshop with AFI Alumni
Then Marketing Design at several large agencies.

Developing "the Devvys" -- the "Grammys" for touchscreen apps & developers -- the newest Form of Content that has become permanent fixture of our lives. These are the peer-to-peer awards nominated by and voted on by app-devs for each of the 5 (now 4) touchscreen operating systems. http://devvys.com/ads . Seeking corporate sponsor with no conflict of interest.

TRAVEL & CULTURE

Really love backpacker-style travel to less developed places like Cambodia; great pristine beauty, people, stories.

Killed a bear with my bare hands.
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Other Resources I Recommend:
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• FASCINATING GOOGLE DATA VISUALIZATION
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Visit this page below — It's one of Google's most fascinating Data Visualization Projects! Its map interface and information design are state of the art !

ArmsMap.com  Global display of which countries buy weapon systems from other countries. 
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My Analogy & Analysis:  Google+ & Facebook: Two Different Cultures, By Design  
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Neither is better! Depends upon what you want:

When people ask or talk about what is different about Google+ from Facebook, I explain with a drawing of Facebook’s “wall” and Google+ ’s “stream”. What flows through each is fundamentally different due to the core-composition of each’s User base. Consider these visuals:

I see Facebook as large connecting banquet rooms in a big hotel, the kind you see at a conference. And inside Banquet Room A are the people you interact with most - usually your friends and family. And you need to show an ID to get in. You have to be invited; you can’t just  show up and tap into a group of people’s network of friends and family. Inside the adjoiningBanquet Room B are the friends and family of *your* friends and family members, and through them, your network multiplies. The wall between Room A and Room B is open and people freely interact with each other. And there’s Banquet Room C, and so on. It's a very large mix of people, with connecting strings to friends and family. I find, generally, Facebook users don’t venture much deeper than friends of friends and family. 

But the common denominator of all is: each started with an invitation to join as someone’s friend. 

Picture Google+ like the International Terminal of a big city’s airport. There are vendors around with shops and gifts, but also in some of these terminals there is art on display, maybe someone playing piano inside one of the restaurants or bars. Maybe you sit down to get a coffee at Starbucks or other brand, and you’re facing outward to the huge flow of people briskly coming and going to and from destinations around the world. Maybe you are even traveling with a friend and you are both there together. Some passengers crossing the hub of this huge international gateway, stop to grab a coffee just like you do, and sit at the next table to you for 10-15 minutes before leaving to board a flight. 

Maybe they speak in French to someone on a cell phone, and... you know some French, and the person is relaxed, not rushing off to a flight. So maybe you say hello, and ask the person “Excuse me; where are you going? It sounded familiar.” And the person sees your travel guidebook to Costa Rica and says he just came from there and it was wonderful… You strike up a rapport, and even exchange emails. And maybe you both share travel blog stories after that... 

This in many ways is like the connections people make on Google Plus. There aren't invitations. It's not based on friends and family (though that works well to). You bump into people, because the world is coming to you. And if something or someone grabs your attention or interest, you follow her or him or it. ... No permission or request needed. But you are always protected with full privacy controls, so, if the guy who just got back from Costa Rica turns out to be bugging you, or sending you something you do not want, 1-click is all it takes to BLOCK someone. It is instant, and that person cannot even see your postings; and you don't see his.

Neither the Facebook model nor Google+ model is better. But they are different.  Once you know that, it can be quite refreshing, meeting musicians, photographers, food fans, or science geeks doing video chats with people all over the world. It’s way more discovery-oriented... Some people prefer to stay in close contact with just friends and family. And others like to mix and stroll and explore. And the parade of people just comes to them. That’s Google+ . And I, for one, love it for exactly that. Hopefully you will too :)  
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Bragging rights
In 2003 shamed Apple Inc to replace power supplies worldwide in all Power Mac G4 MDD “Leaf-Blowers” by organizing 25 countries through site www.G4noise.com. Instead of legal threats, we smacked em with “Apple Fan” videos from their high-end pro-Audio, pro-Video Mac customers who simply couldn’t get their work done. This was a massive brand shaming effort executed long before a true social network existed. Google: G4 noise Richard Hoefer
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