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Richard Hill
Works at Innovecom
Attended Warwick Business School
Lives in Bath, Somerset, UK
903 followers|100,450 views


Richard Hill

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The start of Skynet? >>> Robots test their own world wide web
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Richard Hill

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How Semantics Work in Search

To understand how semantics work, in search, it’s important to understand how Google has always worked. In the very early days of search the approach adopted by Google was radically different than anyone else before them. Moving away from the human factor the idea was that cyberspace possessed a form of self-knowledge, inherent in the links that led from one page to another, and that a search engine could exploit this knowledge. 

Google’s founders visualized the Internet as a graph, with nodes and links: by early 1998, 150 million nodes joined by almost 2 billion links. They considered each link as an expression of value—a recommendation. And they recognized that all links are not equal. They invented a recursive way of reckoning value: the rank of a page depends on the value of its incoming links; the value of a link depends on the rank of its containing page. Not only did they invent it, they published it. Letting the Internet know how Google worked did not hurt Google’s ability to leverage the Internet’s knowledge.

Critical to the success of this approach, which would lead, slowly but steadily, to the semantic search of today, was the notion that data, once mapped, becomes a signal that has additional meaning which can lead to inferences. A million high-quality, relevant sites linking to a single site meant something at many different levels: relevance of content, authority, trust. The words that have become the mantra of semantic search. 

Google’s Hummingbird update ( is a clear indication that semantic search is scaling much faster than anticipated. Because of that scaling images in search now have acquired fresh importance for marketers and webmasters, alike ( 

The point is, this has been a long journey for Google and it is now accelerating. For us, active on the web, understanding how this works is important. Now to put it to proper use. 

Have a great Thursday and if you get the chance join me and +Joshua Berg  in a HOA ( that looks at some of the implications of semantic search. 

Image used below courtesy of +NOD3x  semantic analysis tool. 
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Fascinating, but apparently no recorded deaths from a "false widow" since 1879! Such a scary story!
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Have him in circles
903 people
Internet marketing, ecommerce, search engine optimization, pay per click
  • Innovecom
    Director, 1999 - present
  • ECRM
    Director, 1999 - 2014
  • Person to Person
    CEO, 2002 - 2004
  • RPM
    Partner & Director, 1997 - 2001
  • CGA
    CEO, 1996 - 1997
  • Oriel Group plc
    Director, 1994 - 1996
  • Royal Insurance
    General Manager, 1987 - 1994
  • Citibank
    VP, 1985 - 1987
  • Welbeck Finance
    Marketing Director, 1981 - 1985
  • American Express
    Marketing Executive, 1978 - 1981
  • Sherry House
    Sales Executive, 1974 - 1976
  • Pearl Vintners
    Cellar & Shop Manager, 1972 - 1974
  • Martlet Travel
    Resort Representative, 1970 - 1972
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Bath, Somerset, UK
Brighton - Coventry - Hurstpierpoint - Newbury - Flamborough - Hemel Hempstead - London - Glasgow - Horsham - Kirkuk - Doha - Beiruit - Hove - Bexhill
Big, bearded and bald
Family man and a been there, done that and hands on ex-corporate. 
Bragging rights
I was born in Iraq, my sister in Bahrain, my brother in Kuwait, my mother in China and my grandfather in Burma.
  • Warwick Business School
    M. Sc. Marketing Management, 1977 - 2012
  • Chartered Institute of Marketing
    Diploma of Marketing, 1978 - 1979
  • Brighton Polytechnic
    Diploma of Management Studies, 1976 - 1977
  • Wine & Spirit Eductation Trust
    Diploma of Wine, 1974 - 1976
  • Hurstpierpoint College
    1965 - 1970
  • Brockhurst School
    1960 - 1965
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Richard Hill's +1's are the things they like, agree with, or want to recommend.
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Bloody brilliant food
Public - a year ago
reviewed a year ago
Great breakfast.
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reviewed a year ago
Nice people and good food. Does take away too :)
Public - 2 years ago
reviewed 2 years ago
Great staff
Public - 2 years ago
reviewed 2 years ago
7 reviews
Good food, nice atmosphere, good value. Never had a bad meal.
Public - 2 years ago
reviewed 2 years ago
Great food, nice place to meet. No hassle.
Public - 2 years ago
reviewed 2 years ago