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Richard Glynn
Works at The Buzz Factory
Lives in Preston
152 followers|229,427 views
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Richard Glynn

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Struggling with where to start with PR? You know you should share your stories, but never seem to find the time?My hunch is that, without realising it, you are sitting on news with the power to generate valuable customer-winning media coverage.So, to get you started, here are 50 ideas which have generated national, regional and trade coverage in print and broadcast media. They worked for my clients and they can work for you too. Good luck!
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Richard Glynn

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How is David Cameron’s reluctance to take part in live TV debates affecting what you think of him? What do you think of his team’s battle to control the format and participants if a live debate happens? And what business communication lessons can we learn? Perceptions ebb and flow. But one sure thing is that voters are less and less likely to fall for the endless stream of strategically-targeted sound bites. They need something more substantial t...
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The £150,000 buggy will show you the way !! #publicrelations   #publicrelations   #publicrelationsandcommunications   #contentmarketingtips  
The wife of an eBay seller who listed a used buggy as the item that ended his "happy carefree life" said the couple had been amazed by the advert's popularity on social media. The current highest bid for the three-wheeler stands at more than £150000. Other highlights from the buggy eBay listing ...
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Richard Glynn
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What do you think? Infographics better than blog posts?
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INFOGRAPHIC: How to place media competitions. #publicrelations #publicrelationsstrategies #prtips  
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Richard Glynn

PR or Marketing Tips  - 
 
Did I miss anyone out? 
A press release should be a concise and irresistible bite-sized chunk of enthralling storytelling. That’s the plan.But despite best intentions sometimes things can go astray. That's because there are evil-doers with sabotage in mind. These evil-doers lurk with malice and/or belligerence. And they want to murder your press release.Who are they? And what can we do about them?Approval Chain LengthenersThe ‘approval chain’ refers to the number of peo...
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Richard Glynn

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Experts tell us we should create and publish content. But is there there a nagging doubt in your mind that no-one is listening?My own hit rate is getting better with every post - and I believe these five questions are a big part of my improved results.Let me know what you think?
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Richard Glynn

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    One of the big strategic marketing challenges for any business in 2015 is arresting the general trend of diminishing influence.   You still share great content, and carefully-targeted news updates – the same way you always have. But, even with supporting statistical evidence, you worry if anyone is really listening! And influence is …
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Richard Glynn

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Anyone see the TV coverage of the Black Friday sales this morning? Wow!
Should Black Friday #PRFail Mean The End of Retail Promotional Gimmicks? Here are the #PRFail highlights witnessed on ITV's Good Morning Britain.
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Have him in circles
152 people
John Ardern's profile photo
David Evans's profile photo
James Brockbank's profile photo
Maree Lock's profile photo
Ebuyer.com's profile photo
Milo McLaughlin's profile photo
Richard Everiss's profile photo
Roland Dransfield Public Relations's profile photo
onechocolate communications's profile photo
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Currently
Preston
Previously
Longton - Preston - St Andrews
Story
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PR guy. Dad. Mid-life-crisis cyclist. Draws a bit. Proud Prestonian. Buzz Factory boss. Louis Theroux look-a-like.
Introduction

Over 15 years as a PR guy I have advised national retailers, government departments, small businesses and more.

It doesn’t matter whether I’m securing million pounds-worth of media coverage with just one news release or negotiating the placement of a tenpin bowling lane in the Blue Peter studio on national BBC TV  I still get that unnatural thrill when I see my clients featured in the media.

It was the same way on day one. Almost by accident, I desperately convinced a reluctant colleague to dress up as Charlie Chaplin to celebrate Charlie Chaplin’s birthday (I know! Bizarre! But we got a front page in the local paper alongside businesses who had paid thousands to advertise in the same spot for the privilege!) I knew there was something in it.

I was right!

I love unearthing the stories about my clients that get people talking. And today, I am a massive advocate of the new face of PR with a fresh focus on brilliant owned media and content marketing.

These are exciting times to be a communicator, and I am proud to say my clients – be it through mentoring, training or delivery, are consistently ahead of the PR game in their sector.

Drop me an email at richardATprdetox.com or tweet me @richardglynn. I promise you an invigorating experience. It just might be the start of something special!

Work
Occupation
PR Consultant
Employment
  • The Buzz Factory
    PR Consultant, present
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Male