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Richard Gill
Lived in Brisbane, Australia
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Richard Gill

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Overview The old formula that everyone uses for customer lifetime value (LTV)) –average gross profit per customer divided by churn – ceases to work properly when you have very long customer lifetim…
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hAnother great one from First Round.
Seldom do you see sales advice that's so specific, down to the actual language you should use to get customers to say yes. Here, sales expert Peter Kazanjy shares exactly what's worked for him.
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Customer acquisition channels are the routes to attract new users. I've read and recommend Gabriel Weinberg's book Traction to all startup founders. It describes the 19 different channels which you could use as a startup to drive customer growth.

Bas ads his own 2c in this medium article about the 19 channels.
If you read as much articles about startups, growth and entrepreneurship as I do, it sometimes looks like starting an on…
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The cloud is here to stay, we’re using more mobile data than ever, microinteractions are in, fully flat design may be on its way out, and Oxford’s word of the year is an emoji. But what’s on the horizon for product management? Here are four product management trends we’ll see dominating Continue reading …
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The Importance of Personas and User Journeys
Turn an idea into a valuable business in twelve months.
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As Product Managers we focus on delivering value to our users. But customer value is a measure of benefits vs costs. How can we translate that to software?
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Understanding how and why people churn from your SaaS product
Tweet · Sharebar · Tweet. The other day I saw this great chart by Tomasz Tunguz on churn: Churn Table. The numbers above are exactly what I've seen and heard over the years. Since Bidsketch customers are usually small businesses, we're constantly working to improve churn.
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Richard Gill

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Much in the way Maslow’s famous hierarchy maps the most fundamental human needs, the Full Stack Marketer has their own s…
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The mechanics car is always the worst maintained.. that's my excuse :)
To best use your site to grow your brand and convert visitors, you’ll need to understand the process of home page growth.
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About 12 years ago, I co-founded a startup called Basecamp: A simple project collaboration tool that helps people make p…
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Most SaaS buyer personas don't go deep enough to be actionable. To be truly useful, your buyer personas absolutely have to be quantified.
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User demographics only tell you so much. Great product design starts by considering the technology fingerprint of users.
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In his circles
460 people
Have him in circles
245 people
John Lambie's profile photo
Daniel Tramacchi's profile photo
Social.iQ's profile photo
kelly rians's profile photo
Matthew Butterworth's profile photo
Dr Justin Coulson's profile photo
Tom Robinson's profile photo
James Nightingale's profile photo
Courtney Cramer's profile photo
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Co-Founder, Director of Operations
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Brisbane, Australia - Fukuoka, Japan - Isahaya, Japan - Kumomoto, Japan
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Lvl 2, 282 Wickham St. Fortitude Valley
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